[HEADING] Comece com o treinamento ao vivo da Braze
Adquira as habilidades necessárias para navegar na Braze com confiança por meio desta coleção de sessões de treinamento ao vivo. Aprenda os fundamentos do dashboard da Braze e, em seguida, personalize seu aprendizado com sessões de casos de uso com foco em ativação, retenção, winback e muito mais.
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[HEADING] Descubra, planeje, execute
Inspire-se em casos de uso de engajamento do cliente que você pode implementar na Braze. Em seguida, planeje as principais campanhas do seu negócio e defina a estratégia de dados necessária para apoiar seus objetivos de engajamento.
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[HEADING] Get started with Braze
Acquire the skills needed to navigate Braze confidently through this collection of live training sessions. Learn the fundamentals of the Braze dashboard, then tailor your learning with use case sessions focusing on activation, retention, win-back, and more.
FREE
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Personalization Essentials
Explore the basics of personalization in Braze and get started with Liquid, Connected Content, and Catalogs.
FREE
120
Live Training
Beginner
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en-us
Activation
AI & Personalization
Retention
Practitioner Bootcamp + 50% off Certification (EN, Virtual)
Learn the Braze basics of how to ingest data, segment users, build campaigns, and orchestrate multi-step, multi-channel journeys in Canvas Flow. The session concludes with time to attempt your Practitioner Certification at 50% off ($25 USD)!
FREE
180
Live Training
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Beginner
en-us
Campaigns & Journey Creation
Audience & Targeting
Testing & Optimization
Reporting & Analytics
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Bootcamps
Marketing Specialist Bootcamp + 50% off Certification (EN, Virtual)
Braze Certified Marketing Specialists drive best-in-class customer marketing strategies that shape the complete end-to-end customer journey using Braze. The session concludes with time to attempt your Marketer Certification at 50% off! ($50 USD)
FREE
180
Live Training
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Intermediate
en-us
Campaigns & Journey Creation
Audience & Targeting
Testing & Optimization
Reporting & Analytics
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Bootcamps
Digital Strategist Bootcamp + 50% off Certification (EN, Virtual)
This 4-hour bootcamp prepares you for the Digital Strategist Certification, with a focus on campaign planning, optimization, and leveraging data for powerful messaging.
FREE
Live Training
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Advanced
en-us
Bootcamps
[HEADING] Get started with Braze live training
Acquire the skills needed to navigate Braze confidently through this collection of live training sessions. Learn the fundamentals of the Braze dashboard, then, tailor your learning with use case sessions focusing on activation, retention, winback, and more.
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[HEADING] 📊 New! Data Workshop + Free Data Essentials Badge exam
In our newest data workshop, we’ll cover Braze data ingestion, organization, and export to external tools for deeper analysis. We'll also explore best practices for using data efficiently to create personalized, impactful user experiences. Attend a session to receive a code for a free attempt on your <strong>Data Essentials Badge exam</strong>.
FREE
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[HEADING] ✨ AI Fundamentals Learning Path
Ready to join the AI conversation? Our brand-new AI Fundamentals Learning Path is built to help you master the core concepts behind this game-changing technology. You’ll learn the what, why, and how of modern AI, so you can leverage these insights to create more impactful customer experiences.
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[HEADING] 🔗 The Braze MCP Server
Unlock AI-generated insights for your Braze campaigns using natural language queries. Easily understand performance metrics, optimize strategies, and share findings with your team. The Braze MCP Server, now in beta, connects your data to AI clients like Claude, Cursor, and ChatGPT, enabling seamless analysis and decision-making.
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Practitioner Bootcamp + 50% off Certification (ES, Virtual)
Aprende los fundamentos de Braze para recolectar datos, segmentar usuarios, crear campañas y organizar recorridos multicanal en Canvas Flow. La sesión concluye con tiempo para intentar obtener tu certificación de Profesional en Braze.
FREE
180
Live Training
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es
Español
Campaigns & Journey Creation
Audience & Targeting
Testing & Optimization
Reporting & Analytics
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Bootcamps
Practitioner
Everything you need to master the basics of campaign and Canvas setup, journey planning, audience segmentation, data management, and reporting.
FREE
8 Courses
English
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Beginner
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On-Demand
Customer Engagement Workshop | Replay: Jan 28, 2026
This on-demand workshop helps you create meaningful, trust-based customer engagement using data, empathy, and smart personalization
FREE
90
Live Training
English
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Beginner
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en-us
Engagement Strategy
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Training Replay
Experience Orchestration with Canvas Flow
Strategize, build, and execute different journeys within a user lifecycle.
FREE
90
Live Training
Intermediate
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en-us
Campaigns & Journey Creation
Testing & Optimization
Em Português: Braze Certified Marketing Specialist Bootcamp | Replay: Jan 13, 2026
Domine o painel Braze com habilidades práticas em orquestração de cursos, personalização, testes multivariados e muito mais
FREE
2 hr 30 min
Live Training
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Intermediate
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Português
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En español: Braze Certified Marketing Specialist Bootcamp | Replay: Mar 9, 2026
Domina el panel de Braze con habilidades tácticas en orquestación de recorridos, personalización, pruebas multivariantes y mucho más
FREE
2 hr 30 min
Live Training
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Intermediate
new
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es
Español
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[HEADING] Become a Braze Certified Practitioner
Learn to use customer data, audience segmentation, campaign creation, and Canvas to enhance customer experiences. Then, put your knowledge to the test by taking our Braze Practitioner certification exam.
Not currently available
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Especialista em marketing
Domine o painel de controle do Braze com habilidades táticas em orquestração de jornada, personalização, testes multivariantes e muito mais.
FREE
11 Courses
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Beginner
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Português
pt-br
On-Demand
Discover What's New: April 2026
Explore the Q1 2026 Braze product updates, featuring the Braze AI Operator, AI Agent Console, and new creative integrations with Canva and Figma.
FREE
60
English
Intermediate
new
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en-us
On-Demand
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Training Replay
[HEADING] New on Braze Learning: eCommerce Playbook!
Learn to create high-impact eCommerce messaging campaigns, including abandoned cart and order confirmation, using the new Braze eCommerce-specific Canvas and email templates.
FREE
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How to Leverage User Updates in Canvas
Leverage the User Update component in Canvas to update a user’s attributes, events, and purchases in their Braze profile.
FREE
4
Intermediate
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Quick Tips
en-us
On-Demand
Data Settings
Data-Driven Marketing in Financial Services
Use data to drive engagement, personalize experiences, and prove ROI in financial services.
FREE
45
English
Beginner
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en-us
Engagement Strategy
On-Demand
Campaigns & Journey Creation
Audience & Targeting
Testing & Optimization
Multichannel
Data Strategy
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Marketing de ciclo de vida em serviços financeiros: Do foco em produto ao foco no Cliente
Projetar e executar estratégias de marketing do ciclo de vida do cliente adaptadas a serviços financeiros, fazendo a transição de ações pontuais de promoção de produto para um engajamento contínuo e personalizado.
FREE
45
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Beginner
new
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Português
pt-br
Engagement Strategy
On-Demand
Campaigns & Journey Creation
Audience & Targeting
AI & Personalization
Multichannel
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Marketing orientado por dados em serviços financeiros
Use dados para impulsionar o engajamento, personalizar experiências e comprovar o ROI em serviços financeiros.
FREE
45
Beginner
new
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Português
pt-br
Engagement Strategy
On-Demand
Campaigns & Journey Creation
Audience & Targeting
Testing & Optimization
Multichannel
Data Strategy
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[HEADING] 👩💻 50% Off Practitioner Certifications
Get hands-on with segmentation, Canvas, campaign creation, and more in our popular virtual Practitioner Bootcamp, then, get certified at 50% off (just $25 USD)!
FREE
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Lifecycle Marketing in Financial Services: From Product-Led to Customer-Led
Design and execute customer lifecycle marketing strategies tailored to financial services, shifting from one-time product pushes to ongoing, personalized engagement.
FREE
45
English
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Beginner
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en-us
Engagement Strategy
On-Demand
Campaigns & Journey Creation
Audience & Targeting
AI & Personalization
Multichannel
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Monitor and Optimize Agent Performance
Drive better agent performance with KPIs, logs, and targeted refinements.
FREE
3
English
Intermediate
new
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Quick Tips
en-us
On-Demand
AI & Personalization
Data Strategy
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How to Use Experiment Paths in Canvas
Use an Experiment Path to test Canvas paths, track engagement, and make decisions about a user's journey.
FREE
4
Beginner
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Quick Tips
en-us
Engagement Strategy
On-Demand
Campaigns & Journey Creation
Testing & Optimization
Marketer Bootcamp + 50% off Certification (ES, Virtual)
Domina el panel de Braze con habilidades tácticas en orquestación de recorridos, personalización, pruebas multivariantes y mucho más.
FREE
180
Live Training
has-certification
Intermediate
es
Español