You can now access Seller University without an Amazon selling account! Enjoy thousands of educational resources—even if you don't yet sell with Amazon.
Seller University
Grow your brand with confidence
Seller University is a free educational resource designed to empower the success of your business. Learn how to list, price, fulfill, and advertise with Amazon, or explore advanced topics to take your selling to the next level.
What is Seller University?
Everyone learns differently. That’s why we offer education for multiple learning styles. Stay up to date on tools, processes, and opportunities with videos and downloadable guides that span more than 125 topics across global stores.
Get step-by-step instructions
Get unstuck with guidance for each step of key tasks, including listing, pricing, and fulfillment. Or learn how to access, configure, and use tools like A+ Content and Brand Analytics.
Grow your selling strategy
Discover programs, tools, and opportunities that can enhance how you sell. Get tips for inventory management, advertising, and account health. Explore brand benefits and global selling strategies.
Did you know?
Seller University can help you unlock the New Seller Guide
Amazon’s New Seller Guide is a set of brand, logistics, pricing, and promotional services that can help sellers generate approximately 6x more first-year sales on average. Seller University offers a range of educational content to help you take advantage of the New Seller Guide.
Explore Seller University resources
For new sellers
Kickstart your selling journey with content that helps you discover and use selling tools and programs.
For experienced sellers
Tackle new challenges and bigger opportunities with up-to-date information, training, and tips.
Other resources
Amazon A-to-Z
Learn key terms and acronyms to help you launch and grow your business in the Amazon store.
Seller Forums
Connect with other sellers, ask questions, and share your own experiences
Seller News
Review the latest news from Amazon about FBA, pricing, account health, and more.
Frequently Asked Questions
What is Seller University?
Seller University is your hub for education, training, resources, and tips about selling with Amazon. You can learn how to list, price, and advertise your products. Or explore advanced selling topics to take your business to the next level.
Seller University offers videos and downloadable PDFs. Review our full catalog or explore select resources on the Seller University YouTube channel.
Seller University offers videos and downloadable PDFs. Review our full catalog or explore select resources on the Seller University YouTube channel.
Who can use Seller University?
Anyone can explore our resources. Review our full catalog or explore select resources on the Seller University YouTube channel.
What kind of educational content does Seller University provide?
Everyone learns in their own way, at their own pace. That’s why Seller University offers a wide variety of on-demand content in more than 15 languages.
- Videos: Topics range from overviews of programs and tools to step-by-step instructions that can be paused and rewatched as you progress through a workflow.
- Guides: Access a wide variety of educational guides that provide high-level overviews of products, services, and workflows.
Start learning with Amazon
*A Professional selling account is $39.99/month + selling fees. Learn more
