Matt Cromwell (@webdevmattcrom) – WordPress user profile

Bio

Matt Cromwell is a WordPress product founder who built and sold GiveWP in a seven-figure acquisition. After leading a 100-plus-person customer experience organization at StellarWP, he now helps other freemium product creators grow sustainable businesses with the strategies and systems that fueled his own success. He’s the founder and co-host of WP Product Talk and Glam that Plugin. Matt was born and raised in California, but now lives and works in Germany with his wife and four children.

Matt has served nonprofit organizations since early 2000’s as a web developer, educator, fundraising consultant, marketing consultant, board member and more. Matt is a fundraising and operations consultant for San Diego Refugee Tutoring, a volunteer driven organization dedicated to serving the rising refugee population of children in San Diego.

Matt is a husband, father to four, and lover of all things musical and/or homebrewed. He also loves to talk about the most taboo of topics: Politics and Religion.

WordPress Origin Story

Someone asked me to build a WordPress site in 2011. I said: “Sure”. The rest is history.

Badges

CODE

4 badges

C Core AI Contributor '26 Core Contributor '15 Meta Contributor '18 Plugin Developer

CONTENT

1 badge

Documentation Contributor '16

COMMUNITY

2 badges

WordCamp Organizer '21 WordCamp Speaker '14

PRACTICE

1 badge

Support Contributor '19

POLYGLOTS

1 badge

Translation Contributor '16

Current Job

Founder

Present

Roots & Fruit

Recent impact

Score weights high-impact work (commits, releases, approved translations, props) at 3x routine activity.

Last 30 days

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Last 90 days

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Last 12 months

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Specializations

share of activity across teams · last 365 days · 12 attributed contributions

Meta 25% Support 75%

Contributions

Type

February 2026

Feb 14 Sat · 16:15

Meta med

Wrote a comment on the post Right now, we discourage product-specific…, on the site Make WordPress Community:
Not sure that's the best distinction because plugins that have paid versions get negative reviews…

January 2026

Jan 21 Wed · 18:27

Forums med

Posted a reply to GDPR compliance, on the site WordPress.org Forums:
HI there, WP Rollback does not create or store any cookies whatsoever. The plugin does…

Jan 20 Tue · 07:21

Forums med

Posted a reply to Impressive and easy to use!, on the site WordPress.org Forums:
Angela! What an amazing review! So glad to hear this little plugin has been useful…

Jan 17 Sat · 18:40

Forums med

Posted a reply to Great For Quick Button Modals, on the site WordPress.org Forums:
@ronalfy – You're a 💎! You made my day. Point me to your Github or…

Jan 15 Thu · 09:01

Forums med

Posted a reply to Simple Great Plugin, on the site WordPress.org Forums:
You made my day, @patrick-b So glad to hear you see the value and are…

December 2025

Dec 17 Wed · 16:20

Forums med

Posted a reply to Use Original Image for og:image not AVIF, on the site WordPress.org Forums:
@maybellyne Thanks for your reply. Just note that you have explained why it's doing what…

Dec 16 Tue · 17:18

Forums med

Created a topic, Use Original Image for og:image not AVIF, on the site WordPress.org Forums:
When using the Modern Image Formats plugin, the Yoast …

November 2025

Nov 25 Tue · 22:18

Meta med

Wrote a comment on the post Meet Abilities, WordPress’ New Functional Core, on the site WordPress AI:
Great write-up @jason_the_adams ! Just to clarify for those reading: but in order for plugin…

Nov 19 Wed · 11:18

Meta med

Wrote a comment on the post Preparing the Post Editor for Full iframe Integration, on the site Make WordPress Core:
The irony though now, Bridget, is that GiveWP now uses an advanced form of an…

July 2025

Jul 25 Fri · 12:18

Forums med

Created a topic, FYI: Yoast Remove unregistered URL parameters breaks everything, on the site WordPress.org Forums:
Not a support question, just posting for others who mi…