Why It Works: How a ‘moment of thought’ helps Monzo protect its customers
Richard ShottonLooking to protect your customers from themselves? All the warnings in the world won’t have the power of a simple undo button. Just ask Monzo.
Looking to protect your customers from themselves? All the warnings in the world won’t have the power of a simple undo button. Just ask Monzo.
Reducing anxiety and offering certainty are just two of the behavioural science techniques that helped Uber rise to the top.
Pareidolia, or our tendency to see faces in random objects, can be a powerful tool in marketing for grabbing – and keeping – attention.
In a bid to tackle fare dodgers, Indian Railways introduced Lucky Yatra, a lottery entry for anyone who bought a ticket. The results show the effectiveness of surprise.
Audi took a creative swing in 1982 when it introduced a German tagline to a British audience – but behavioural science shows it wasn’t as risky as you might think.
Specsavers has found great success through the use of humour in its marketing for decades now – and behavioural science tells us why it is so effective.
Clever use of repetition and rhyme are just two of the lessons that the children’s favourite has to teach marketers.
The success of Cadbury’s Creme Eggs comes down to two powerful behavioural drivers: scarcity and habituation. Your brand could do the same.
The online beauty retailer utilises multiple behavioural science tricks to boost its appeal to the consumer and get them to part with their cash.
A visit to McDonald’s reveals multiple psychological drivers that encourage us to part with our cash.
Public service ads are a good place to look for behavioural science tricks to help steer your next campaign.
Our behavioural science columnist Richard Shotton shares an extract from his and MichaelAaron Flicker’s new book, Hacking the Human Mind.
From cute cleavers to free popcorn, there are plenty of behavioural science techniques on display if you enjoy a meal out at Flat Iron.
B2B marketers have been slower to adopt behavioural science compared to their B2C counterparts – but the biases that factor into purchase decisions are too powerful to ignore.
Marketers can have a tendency to see research as definitive answer – but as was the case with the Scared Straight programme – sometimes it only confirms a bias.
A trip to Costa Coffee reveals multiple behavioural science biases that can make a significant difference to your bottom line.
