Convergent TV
News and trends across linear and connected TV, streaming platforms, and video advertising, plus insights from the networks, buyers, and creators driving change.
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The Premier League Looks to Score World Cup Audiences With US Campaign
The Premier League wants American soccer fans to know ‘It’s All Here.’
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Watch Gronk Go Off Script in New Campaign for DNA Vibe
Rob Gronkowski didn’t need a script to talk up his DNA Vibe partnership.
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For Advertisers, Hydration Breaks Were the Star of the World Cup
The World Cup scored massive viewership, making hydration breaks some of the most valuable and effective inventory, according to experts.
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Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing
Disney taps Hastings as svp of marketing for Disney Consumer Products globally.
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Netflix Nearly Doubles Ad Sales Commitments Again While Closing Upfront
Netflix saw strong demand in the upfront for sports properties such as the FIFA Women’s World Cup.
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What the Nielsen and DoubleVerify Merger Means for the Ad Industry, According to Experts
As Nielsen prepares to acquire DoubleVerify, ad industry experts weigh in on everything from cost to transparency.
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ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign
ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push.
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ADWEEK TV Advantage: World Cup Reveals 3 Marketing Lessons to Add a Real Kick
Samba helps ADWEEK dig into the data behind the trends of the 2026 FIFA World Cup.
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Nielsen to Buy DoubleVerify For $2.15B Cash
Measurement giant Nielsen just got bigger: it’ll buy ad verification and brand safety provider DoubleVerify for $2.15B in cash.
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WBD CEO Comments on Company Culture Amid Paramount Merger Turmoil
Paramount and Warner Bros. Discovery’s merger is facing headwinds amid an antitrust trial.
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