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World Tourism rankings

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BERJAYA
Countries by tourist arrivals in 2019

The World Tourism rankings are compiled by the United Nations World Tourism Organization as part of their World Tourism Barometer publication, which is released up to six times per year. It ranks destinations by the number of international visitor arrivals, by the revenue generated by inbound tourism, and by the expenditure of outbound travelers.

Most visited destinations by international tourist arrivals

In 2025, there were 1.52 billion international tourists, with a growth of 4.0% compared to 2024.[1] The top ten destinations were:[1]

International tourist arrivals (in millions)
Destination 2024[1]Change
(2023 to
2024)
(%)		 2023[2] 2022[3]
BERJAYA France102.0Increase 2.0100.093.1
BERJAYA Spain93.7Increase 10.185.171.6
BERJAYA United States72.3Increase 9.066.350.7
BERJAYA Turkey60.5Increase 9.855.150.4
BERJAYA Italy57.7Increase 0.857.249.8
BERJAYA Mexico45.0Increase 7.341.938.3
BERJAYA United Kingdom41.7Increase 12.037.230.7
BERJAYA Germany37.5Increase 7.734.828.4
BERJAYA Japan36.8Increase 47.225.03.8
BERJAYA Greece35.9Increase 9.732.727.8

Rankings by continent

Africa

In 2024, Africa welcomed approximately 75.4 million international tourist arrivals, reflecting a strong recovery in the continent’s tourism industry.[1] The top ten African destinations in 2024 were:

International tourist arrivals (in millions)[1]
Destination 202420232022
BERJAYA Morocco17.414.510.9
BERJAYA Egypt[note 1]15.814.911.7
BERJAYA Tunisia10.39.46.4
BERJAYA South Africa8.98.55.7
BERJAYA Algeria3.53.31.4
BERJAYA Zambia2.21.41.1
BERJAYA Tanzania2.11.81.5
BERJAYA Zimbabwe1.61.61.0
BERJAYA Mauritius1.41.31.0
BERJAYA Uganda1.41.30.8

Americas

In 2024, there were 213.4 million international tourist arrivals to the Americas, an increase of 6.7% compared to 2023. In 2025, the top ten destinations were:

International tourist arrivals (in millions)
Destination 2025[4] 2024[4][5] 2023[note 2] 2022[note 3]
BERJAYA United States 68.372.466.350.8
BERJAYA Mexico 47.845.041.938.3
BERJAYA Canada 19.820.018.312.8
BERJAYA Brazil 9.36.75.93.6
BERJAYA Dominican Republic 8.98.58.07.1
BERJAYA Colombia 6.26.55.84.5
BERJAYA Puerto Rico 6.15.65.04.2
BERJAYA Chile 6.05.23.72.0
BERJAYA Argentina 5.76.67.23.8
BERJAYA Peru 3.43.22.52.0

Asia (incl. West Asia)

In 2024, the top ten destinations were:

International tourist arrivals (in millions)
Destination 2024[note 4] 2023[note 5] 2022[note 6]
BERJAYA China64.935.5―
BERJAYA Hong Kong45.034.00.6
BERJAYA Japan36.925.13.8
BERJAYA Thailand35.528.211.2
BERJAYA Macau34.928.25.7
BERJAYA Saudi Arabia29.727.016.6
BERJAYA Malaysia25.020.110.1
BERJAYA United Arab Emirates18.7217.1514.36
BERJAYA Vietnam17.512.63.7
BERJAYA South Korea16.411.03.2

Europe

In 2025, there were 793.5 million international tourist arrivals to Europe, an increase of 3.8% over 2024. Top 10 destinations of the last four years were:[1]

International tourist arrivals (in millions)
Destination 2025202420232022
BERJAYA FrancePending102.0100.093.2
BERJAYA Spain96.893.885.271.6
BERJAYA Turkey6260.655.250.5
BERJAYA Italy61.557.957.349.9
BERJAYA United KingdomPending41.837.230.7
BERJAYA Greece38.036.032.727.8
BERJAYA GermanyPending37.534.828.4
BERJAYA Austria33.531.930.926.2
BERJAYA PortugalPending29.026.522.2
BERJAYA Netherlands22.421.220.316.1

International tourism receipts

International tourism receipts are the earnings a country makes from foreign visitors' spending on goods and services during their stay, such as expenditures accommodation, food and drink, and shopping. In 2025, the top destinations were:

International tourism receipts (US$billions)[1]
Region 2025 % Change
(local currency)
(2024 to 2025)		 2024 2023 % Change
(local currency)
(2023 to 2024)
BERJAYA United States213.0Decrease –0.3%215.0189.1Increase 13.7%
BERJAYA Spain113.8Increase 6.9%106.592.0Increase 15.8%
BERJAYA United Kingdom89.6Increase 7.8%84.573.4Increase 15.1%
BERJAYA France84.0Increase 9.0%77.171.2Increase 8.3%
BERJAYA Japan64.0Increase 17.7%54.738.6Increase 38.1%
BERJAYA Italy61.4Increase 4.6%58.755.9Increase 5.0%
BERJAYA Turkey60.0Increase 28.2%56.350.1Increase 12.4%
BERJAYA United Arab EmiratesPendingPending57.051.9Increase 9.7%
BERJAYA Australia55.4Increase 6.6%52.046.1Increase 12.4%
BERJAYA China55.2Increase 37.3%40.225.0Increase 60.5%
BERJAYA Canada51.3Decrease –0.1%51.444.8Increase 14.8%

International tourism expenditure

The top ten spenders on international tourism for 2025 were:

International tourism expenditure (US$ billion)
Country 2025[1] 2024[1] 2023[2] 2022[3]
BERJAYA China254250.6196.5114.8
BERJAYA United States191.7177.8150.0114.9
BERJAYA GermanyPending124.9111.989.4
BERJAYA United Kingdom111.5103.299.580.3
BERJAYA FrancePending59.856.046.6
BERJAYA Russia49.338.834.820.8
BERJAYA Australia47.845.942.419.6
BERJAYA Canada42.943.438.324.4
BERJAYA ItalyPending35.734.226.5
BERJAYA IndiaPending35.033.325.9

See also

Notes

  1. ↑ The source, UNWTO, considers Egypt to be a part of the Middle East rather than Africa.
  2. ↑ All 2023 (Americas) figures are from official national tourism authorities and government statistical releases:
    1. "International Visitor Arrivals to the United States – 2023" (PDF). U.S. National Travel and Tourism Office (NTTO). May 2024. Retrieved 12 November 2025.
    2. "Turismo de Internación a México 2023". Secretaría de Turismo (SECTUR) / INEGI. 2024. Retrieved 12 November 2025.
    3. "Year-in-Review 2023 – Overnight Arrivals". Destination Canada. 2024. Retrieved 12 November 2025.
    4. "Informe de Turismo 2023" (PDF). Ministerio de Turismo de la República Dominicana (MITUR). January 2024. Retrieved 12 November 2025.
    5. "Brasil recebeu 5,9 milhões de turistas estrangeiros em 2023". Ministério do Turismo / Embratur. January 2024. Retrieved 12 November 2025.
    6. "Anuario Estadístico de Turismo 2023" (PDF). Ministerio de Turismo y Deportes de Argentina. 2024. Retrieved 12 November 2025.
    7. "En 2023 más de 5,86 millones de viajeros no residentes llegaron a Colombia". Ministerio de Comercio, Industria y Turismo (MinCIT). January 2024. Retrieved 12 November 2025.
    8. "Discover Puerto Rico Annual Report 2023". Discover Puerto Rico / Puerto Rico Tourism Company. 2024. Retrieved 12 November 2025.
    9. "Perfil del Turista Receptivo 2023". Subsecretaría de Turismo de Chile. 2024. Retrieved 12 November 2025.
    10. "Perú recibió 2,5 millones de turistas extranjeros en 2023". Ministerio de Comercio Exterior y Turismo (MINCETUR). February 2024. Retrieved 12 November 2025.
  3. ↑ All 2022 (Americas) figures are from official national tourism statistics and government sources:
    1. "International Visitation to the United States — 2022" (PDF). U.S. National Travel & Tourism Office (NTTO). May 2023. Retrieved 12 November 2025.
    2. "Results of Tourism Activity — December 2022 (International Visitors to Mexico)" (PDF). SECTUR / INEGI (DataTur). January 2023. Retrieved 12 November 2025.
    3. "Year-in-Review 2022 — Overnight Arrivals" (PDF). Destination Canada. 2023. Retrieved 12 November 2025.
    4. "Datos 2022 — Llegadas de Extranjeros No Residentes". Ministerio de Turismo de la República Dominicana (SITUR / MITUR). 2024. Retrieved 12 November 2025.
    5. "Brasil recebe mais de 3,63 milhões de turistas estrangeiros em 2022". Ministério do Turismo do Brasil. 31 January 2023. Retrieved 12 November 2025.
    6. "Anuario Estadístico de Turismo 2022" (PDF). Ministerio de Turismo y Deportes de la Nación (Argentina). 2023. Retrieved 12 November 2025.
    7. "Colombia cerró 2022 con 4,6 millones de visitantes no residentes". Fondo Nacional de Turismo (FONTUR) / MinCIT (cifras Migración Colombia). 21 September 2023. Retrieved 12 November 2025.
    8. "Discover Puerto Rico Announces 2022 as a Record-Setting Year". Discover Puerto Rico (DMO). 8 December 2022. Retrieved 12 November 2025.
    9. "Más de dos millones de turistas extranjeros visitaron Chile en 2022". Subsecretaría de Turismo (Gobierno de Chile). 31 January 2023. Retrieved 12 November 2025.
    10. "Informe de Transferencia de Gestión del Sector — 2023 (Cierre 2022)" (PDF). Ministerio de Comercio Exterior y Turismo (MINCETUR, Perú). 9 May 2023. Retrieved 12 November 2025.
  4. ↑ Official 2024 (Asia) data from national tourism authorities and statistics offices:
    1. "610 Million Exit-Entry Trips Recorded in 2024 (incl. 64.882 million foreign nationals' trips)". National Immigration Administration (China). 15 January 2025. Retrieved 12 November 2025.
    2. "HKTB: Close to 45 Million Visitors in 2024 (provisional)" (PDF). Hong Kong Tourism Board. 15 January 2025. Retrieved 12 November 2025.
    3. "Japan caps record year with 36.87 million visitors in 2024". Reuters. 15 January 2025. Retrieved 12 November 2025.
    4. "Thailand 2024 foreign tourist arrivals at 35.5 million". Reuters. 27 January 2025. Retrieved 12 November 2025.
    5. "Visitor arrivals for the whole year of 2024". DSEC Macao. 21 January 2025. Retrieved 12 November 2025.
    6. "Saudi Arabia reports 29.7 million international visitors in 2024". Argaam (citing Ministry of Tourism). 22 June 2025. Retrieved 12 November 2025.
    7. "Malaysia reports just over 25 million international tourists in 2024". Reuters. 5 February 2025. Retrieved 12 November 2025.
    8. "Dubai Welcomes 18.72 Million International Visitors (2024)". Dubai DET. 2025. Retrieved 12 November 2025.
    9. "VNAT: More than 17.5 million international visitors in 2024". Vietnam National Administration of Tourism (VNAT). 7 January 2025. Retrieved 12 November 2025.
    10. "KTO: South Korea welcomed 16.37 million foreign visitors in 2024". The Korea Herald. 6 February 2025. Retrieved 12 November 2025.
  5. ↑ Official 2023 (Asia) data from national tourism authorities and government publications:
    1. "Number of China's Exit-Entry Personnel Exceeds 424 Million in 2023 (incl. 35.478 million foreign nationals)". National Immigration Administration (China). 22 January 2024. Retrieved 12 November 2025.
    2. "HKTB Announces 34 Million Full-Year Visitor Arrivals in 2023" (PDF). Hong Kong Tourism Board. 13 January 2024. Retrieved 12 November 2025.
    3. "JNTO: 25.07 million international visitors in 2023". Travel Voice (JNTO data). 23 January 2024. Retrieved 12 November 2025.
    4. "Bank of Thailand MPR: 28.2 million foreign tourists in 2023" (PDF). Bank of Thailand. 10 June 2024. Retrieved 12 November 2025.
    5. "Tourism Statistics 2023 (Q4): Full-year visitor arrivals". DSEC Macao. 2024. Retrieved 12 November 2025.
    6. "UN Tourism applauds Saudi Arabia's milestone – 27 million international in 2023". UN Tourism. 26 February 2024. Retrieved 12 November 2025.
    7. "Malaysia Tourism Key Performance Indicators 2023" (PDF). Tourism Malaysia / MOTAC. 2024. Retrieved 12 November 2025.
    8. "Dubai Annual Tourism Report: 17.15 million visitors in 2023". Dubai DET. 2024. Retrieved 12 November 2025.
    9. "International visitors to Viet Nam reach 12.6 million in 2023". VNAT. 1 January 2024. Retrieved 12 November 2025.
    10. "KTO: 11.03 million foreign tourists in 2023". Korea.net (KTO). 31 January 2024. Retrieved 12 November 2025.
  6. ↑ Official 2022 (Asia) data from national tourism agencies and statistical offices:
    1. "HKTB: 2022 Full-Year Arrivals" (PDF). Hong Kong Tourism Board. 16 January 2023. Retrieved 12 November 2025.
    2. "Japan records 3.8 million foreign visitors in 2022". Xinhua. 18 January 2023. Retrieved 12 November 2025.
    3. "Thailand beats 2022 tourism target with 11.15 million arrivals". Reuters. 24 January 2023. Retrieved 12 November 2025.
    4. "Visitor arrivals for 2022". Gov. of Macao SAR. 20 January 2023. Retrieved 12 November 2025.
    5. "UNWTO: Saudi Arabia 16.6 million in 2022". Arabian Business. 17 May 2023. Retrieved 12 November 2025.
    6. "Malaysia recorded 10.07 million tourist arrivals in 2022". Tourism Malaysia. 2023. Retrieved 12 November 2025.
    7. "Annual Visitor Report 2022". Dubai DET. 2023. Retrieved 12 November 2025.
    8. "Viet Nam welcomed 3.66 million international visitors in 2022". VNAT. 3 January 2023. Retrieved 12 November 2025.
    9. "Foreign tourist arrivals rebounded to 3.2 million in 2022". The Korea Times. 30 January 2024. Retrieved 12 November 2025.

References

  1. 1 2 3 4 5 6 7 8 9 "International Tourism Highlights – 2025 Edition". World Tourism Organization. Retrieved 10 July 2026.
  2. 1 2 "World Tourism Barometer" (PDF). World Tourism Organization. May 2024. p. 19. Retrieved 24 June 2024.
  3. 1 2 "International Tourism – 2023 starts on a strong note with the Middle East recovering 2019 levels in the first quarter" (PDF). webunwto.s3.eu-west-1.amazonaws.com. Archived from the original (PDF) on 2 August 2023.
  4. 1 2 "Global and regional tourism performance". UN Tourism. Retrieved 26 January 2025.
  5. ↑ "World Tourism Barometer Statistical Annex" (PDF). World Tourism Organization.
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