CBS, which has not televised the Olympic Games since 1960, won U.S. broadcast rights today to the 1992 Winter Games in France for what sources said was $243 million.
NBC, which paid $300 million for the 1988 Summer Olympics that it will televise in September, only bid $175 million for the 1992 Winter Games, sources said. ABC stunned the sports world Monday by refusing to bid at all.
ABC, which has televised 10 of the last 12 Olympic Games, paid $309 million for this year's Winter Olympics in Calgary. Despite high ratings for its coverage in February, ABC suffered a reported $60 million loss on the venture.
On the eve of the opening of bidding here Monday for rights to the 1992 Winter Games, ABC told the International Olympic Committee that it would not take part because it did not want to be involved in what the network said had become a round-by-round auction. …
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