Blog

Stunning videos can underperform. A video experimentation strategy is a structured approach to finding out what drives performance for your specific audience. It involves creating multiple versions of a video, each with specific changes, and tracking their performance.  It eliminates the guesswork about which video format, length, or style works…

Today we celebrate a Cloudinary developer community that has grown to more than four million. It’s a milestone we’re proud to report, but not one we’re willing to claim as our own.  Every developer or engineering team that ran into a real problem — a media library that outgrew its…

Luxury brands have always relied on visual storytelling to communicate craftsmanship, heritage, and aspiration. As more customer journeys move online, video has become one of the most effective ways for luxury brands to connect with their audiences and communicate their heritage and brand values. Unlike static images, video can showcase…

The World Cup is on, half my feed is football, and I wanted an excuse to build something. So I built Kickoff Cards: Upload a selfie, pick your nation, and get a playable football trading card. With it, you can battle other people’s cards, earn XP, and climb a live leaderboard.

User-generated content (UGC) is an exciting part of building a community product, but can also be the most intimidating. Users upload enormous files, wrong formats, portraits that crop terribly, and sometimes inappropriate content that should never be on your platform at all. This guide walks you through building a community…

Creative and marketing teams rely on more applications than ever, but finding the right asset still often requires switching between tools, downloading and uploading files, and risking using outdated or off-brand assets. Cloudinary’s latest prebuilt integrations powered by CI HUB remove that friction by enabling teams to search and embed…

AI image generation has become easy. Shipping those images into production hasn’t. Developers today face two new challenges. First, AI is evolving at breakneck speed, making it difficult to consistently get the results they want while choosing and integrating the right models. Second, generating an image is only the beginning.

It’s early 2026 and a VP of e-commerce is puzzled by the analytics dashboard in front of them. Organic search traffic is flat and search efficiency is declining, but conversion rates from a small and growing slice of “direct” traffic are anomalously high — six, eight, sometimes 10x the conversion rate…

Fast-loading pages are no longer a nice-to-have. They shape conversion, engagement, SEO, Core Web Vitals, and the user’s first impression. Adding video makes that challenge harder: A single high-resolution clip can be larger than the rest of the page combined, and a rich video player can add unnecessary JavaScript before…