Started blogging in 2002 with over 23 years of hands-on experience.
Using WordPress since 2004 and building WordPress websites for more than 21 years.
Proficient web developer and author of several WordPress plugins.
Joined the WPBeginner team in 2012 and has been educating WordPress users for over 11 years.
Experience
Nouman started building websites back in the early days of Geocities and has been working with WordPress since 2004. With over two decades of experience in web development, blogging, eCommerce, and digital publishing, he’s been part of the internet’s growth from the ground up.
He joined the WPBeginner team in 2012 and has written hundreds of tutorials aimed at helping beginners master WordPress. Nouman specializes in simplifying complex technical topics like plugin development, site troubleshooting, and content optimization.
He has developed several WordPress plugins and regularly works with PHP, JavaScript, CSS, and HTML to build solutions that solve real-world problems. His tutorials are known for being easy to follow—even for complete beginners.
When he’s not writing or debugging code, you’ll probably find him exploring new AI tools or helping friends fix their websites.
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Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.