Marketing Tools
Capture leads. Grow lists. Drive results.
Gravity Forms transforms newsletter signups, surveys, and quizzes into powerful lead-generation tools.
Lead capture forms
From simple email opt-ins to interactive quizzes and customer surveys, Gravity Forms makes it easy to build the right form for any marketing goal.
Marketing integrations
Connect with top marketing tools to streamline lead capture and automate workflows, including Mailchimp, HubSpot, Salesforce, Zapier, and more.
Advanced features
Engage users and capture better data with built-in tools such as conditional logic, multi-page forms, file uploads, advanced calculations, and more.
Pre-built form templates
Get started fast with customizable lead generation templates – the perfect jumping-off point for opt-ins, signups, surveys, and more.
Surveys, quizzes, & polls
Increase engagement on your website, learn about your audience, and gather the important data that you need with surveys, quizzes, and polls.
Accessible forms
With Gravity Forms you can easily design forms that are WCAG 2.1 AA compliant, ensuring your forms are accessible to all your site visitors.
Form Templates
Pre-built templates, endless possibilities.
Launch campaigns faster with templates built for marketers. Fully customizable to fit your goals.
See why creators, teams, and businesses trust Gravity Forms to power their workflows
“
As a web designer, I have not found any other WordPress form application that is as easy to update and has as many features as Gravity Forms.
Kristin Pruis
“
Your customer service is very personal. Receiving quick email replies from your staff is gratifying and extremely helpful. I transferred licenses from me to two separate webmasters–it was seamless.
Caudia Siegal
“
I often have to create complex forms with conditional logic, and Gravity Forms is the only plugin I have found that is robust enough to do what I need.
Michele M.
Start accepting payments today.
Choose the right license for your business. Build lead capture forms, surveys, and campaigns with tools that scale as your marketing grows.
Basic License
$44
renews at $59/year
Buy Now
1 Site
Standard Support
Basic License includes…
HubSpot Add-On
Mailchimp Add-On
Active Campaign Add-On
Campaign Monitor Add-On
Best Value
Elite License
$194
renews at $259/year
Unlimited Sites
Priority Support
WordPress Multisite
Elite License includes…
User Registration Add-On
Conversational Forms
Partial Entries Add-On
Polls Add-On
Signature Add-On
Survey Add-On
All of our Add-Ons are included with Elite!
Pro License
$119
renews at $159/year
3 Sites
Standard Support
Pro License includes…
Stripe Add-On
Dropbox Add-On
Square Add-On
Zapier Add-On
Zapier Add-On
Trello Add-On
Need more info?
Our extensive documentation, blog, and Learn site have all the resources you need to get started…
Frequently asked questions.
What makes Gravity Forms a powerful WordPress form builder for marketers?
Gravity Forms is an advanced WordPress form builder designed for marketers, offering lead capture forms, surveys, quizzes, conditional logic, multi-page forms, and deep integrations with email marketing and CRM platforms to help grow lists and drive conversions.
Can Gravity Forms integrate with email marketing and CRM tools like Mailchimp and HubSpot?
Yes, Gravity Forms integrates seamlessly with popular marketing and CRM platforms such as Mailchimp, HubSpot, Salesforce, ActiveCampaign, and Zapier, allowing you to automatically sync leads, trigger autoresponders, and automate marketing workflows.
Is Gravity Forms suitable for creating surveys, quizzes, and interactive lead generation forms?
Gravity Forms has dedicated Survey, Quiz, and Poll add-ons that make it easy to create interactive forms, collect audience insights, and increase engagement directly within WordPress.
Does Gravity Forms support advanced form features like conditional logic and multi-step forms?
Gravity Forms includes built-in conditional logic, multi-page forms with progress bars, file uploads, calculations, and pre-filled fields, enabling marketers to collect higher-quality data while improving user experience.
Can I try Gravity Forms before purchasing?
Yes. Gravity Forms offers a free Elite demo that lets marketers test it as a full-featured WordPress form builder, including lead capture forms, marketing integrations, surveys, quizzes, and advanced features, before committing to a paid license.
If I love the demo and decide to purchase Gravity Forms, do you offer a money back guarantee?
We want you to feel confident about purchasing Gravity Forms which is why we offer a 30-day money back guarantee. If you find Gravity Forms isn’t the best fit, simply send us a message! We’ll happily refund 100% of your money, no questions asked.
