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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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Summit 2025
Catch the highlights
Networking and making new connections with like-minded professionals were my favorite part.”
The combination of General Sessions and Best Practice Sessions provided a mix of high-level and in-depth trends.
Loved the keynotes on Tuesday – engaging speakers with great insights and thoughts about the future of data and insights.
Afternoon Best Practice Sessions provided timely trends and data on consumers, markets, and channels.
Innovation Showcase let me see the tools in action – it was great!
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