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The Wayback Machine - https://web.archive.org/web/20110917143718/http://www.ypulse.com/

Your guide to youth via news, commentary, events, research & strategy …



Totally Wired

Featured Channel: Workplace

GradsThe Class of 2011 has been groomed for corporate America, but some Millennial grads choose careers with non-profits. Read more on the Workplace Channel.

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Youth Advisory Board

Jobs and CareersYouth Advisory Board member Amanda Aziz is well aware of the workplace challenges facing her generation, from not wanting to be stuck in a cubicle to not wanting to be unemployed. What’s a grad to do? Read more from our Youth Advisory Board.

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Youth Research

BERJAYAFeatured Research: Food & Beverage 2011

Millennials are big spenders on clothing and technology, but they watch their budgets more than their waistlines when it comes to dining out. In a given month, most students cook for them­selves at home more often than they eat at restaurants. When students eat out, they tend to go to fast and casual places, with fast food restaurants — surprise, surprise — being their favorites. Overall they are spending the same as or a little less than last year when they eat out. Cost and conflicting schedules often prevent Millennials from eating with their friends, but being such a social generation, they readily tell others about their food finds. Although they can’t always eat out with their friends, they still want to give them suggestions or at least let them know what restaurants they go to, which they do by checking in at eateries via social networks.

Go to Ypulse Research.

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One High School Senior’s To-Do List

Posted by melanie | 09/13/11 | No Comments

High school seniors are too busy to spend their final year ruling the school and terrorizing freshmen. As Youth Advisory Board member and high school senior Caroline Marques explains, they are swamped preparing college applications, having that last wild night…

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Youth Media And Marketing Movers & Shakers

Posted by melanie | 09/12/11 | No Comments

Today we bring you another installment of Youth Media Movers and Shakers. We’ve culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight…

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9/11: A Generation-Defining Moment For Millennials

Posted by melanie | 09/09/11 | No Comments

The Millennial generation is often almost solely defined by its technical savvy having grown up after the advent of Internet for the masses, but there is another major event that shaped this cohort: 9/11. The attack on the World Trade…

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Marketing To The Modern Family: Yoplait Gets It

Posted by melanie | 09/08/11 | No Comments

Just in time for back to school, Yoplait has released a new ad campaign with two commercials, one called “Moms Who Get It Get Go-Gurt” and the other is “Dads Who Get It Get Go-Gurt.” In both commercials, one…

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Tweens And Teens On The Back-To-School Shopping Scene

Posted by emily | 09/07/11 | No Comments

Today we have an exclusive ethnographic study on the back-to-school shopping scene, highlighting how retailers and marketers are reaching Millennials as they get ready for another school year. I, a Millennial myself, braved department stores, mass merchandisers, national chain stores,…

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