Featured Research: Food & Beverage 2011
Millennials are big spenders on clothing and technology, but they watch their budgets more than their waistlines when it comes to dining out. In a given month, most students cook for themselves at home more often than they eat at restaurants. When students eat out, they tend to go to fast and casual places, with fast food restaurants — surprise, surprise — being their favorites. Overall they are spending the same as or a little less than last year when they eat out. Cost and conflicting schedules often prevent Millennials from eating with their friends, but being such a social generation, they readily tell others about their food finds. Although they can’t always eat out with their friends, they still want to give them suggestions or at least let them know what restaurants they go to, which they do by checking in at eateries via social networks.
Go to Ypulse Research.

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