The Ypulse Report — Food & Beverage
Sure, Millennials are big spenders on clothing and technology, but they watch their budgets more than their waistlines when it comes to dining out. In a given month, most student cook for themselves at home more often than they eat at restaurants. When students eat out, they tend to go to fast and casual places, with fast food restaurants — surprise, surprise — being their favorites. Overall they are spending the same as or a little less than last year when they eat out.
Being such a social generation, Millennials tell others about their food finds. Although they can’t always eat with their friends, they still want to give them suggestions or at least let them know what restaurants they go to, which they do by checking in at eateries via social networks.
Millennials value nutrition and healthy eating despite their busy schedules. They may grab fast food or “junk food” snacks when they’re on the run, but when they’re home, they try to eat fresh, home-cooked meals. Unlike their parents, the TV dinner generation, Millennials rarely have frozen meals and want more choices, which is possible when they cook themselves.
Methodology: The results of this research are drawn from 1,326 interviews conducted among members of the SurveyU panel between July 14 and July 25, 2011.
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