Over the past few weeks, the White House has been sending its Council of Economic Advisers chair, Austan Goolsbee, out onto the Internet circuit with a series of videos to explain the current economic situation and the talk up president’s economic policies. They’re called “White House White Board” and represent perhaps the best Internet outreach by President Obama’s team since, well, maybe the 2008 presidential campaign.
The first one received more than 47,000 views on YouTube alone. This may not sound like a lot compared to “viral” videos with more than 1 million views, but it does appear to be the most popular video the White House has posted to its YouTube channel in several months. These days, most top out around 1,000 views, and even Obama’s own speeches are hovering around 20,000. Considering that views of 200,000+ was typical for many videos on Obama’s YouTube channel a year ago, here is an example of how President Obama’s online popularity has diminished. Meanwhile, it might well be fair to say that Goolsbee is the White House’s hottest star.
In addition to the 47,000-times seen video, Goolsbee took the same chart to the Colbert Report, where he squared off with Stephen Colbert and repeated his explanation of the president’s preferred tax bill.
The latest video was released just this morning, and it’s much like the last: Goolsbee stands in front of a pre-drawn chart on a white board and explains what it means. Maybe it’s not quite a true “whiteboard” video like American Public Media’s Marketplace Whiteboard or even those famous UPS ads. It only has a few hundred views as yet, but I’ll bet that’s about to change:
What really sells these, of course, is Goolsbee. He’s got great timing and just the right cadence for a video that’s meant to be both primarily informative and at least somewhat entertaining. One of Goolsbee’s quirkier resume items is having belonged to an improv comedy troupe at Yale, and perhaps it’s no surprise that he tried his hand at stand-up comedy earlier this year:
As this comedy blog observes, he doesn’t exactly knock ‘em dead, but he does have the confidence to deliver a much better performance, given stronger material.
In fact, that’s probably the biggest risk for Goolsbee and the White House — whether their material good enough for prime time. With the midterms in just a few weeks, the 2012 campaign will get under way soon. Is that enough time to work out the economy in small clubs web videos?












A unifying theme of The Wikipedian in the first year of its existence — and will again be now that its unscheduled hiatus comes to an end today — has been the lag between the public’s recognition of Wikipedia as an important if imperfect information resource and the public’s understanding of how Wikipedia works.

Connecting the Decline of Blog Comments to the Rise of Social Media and Finding the Way Back
John Gruber writes the widely-read Apple-partisan weblog Daring Fireball (DF) and it’s a daily stop for anyone who follows the Cupertino iMaker closely. His blog has never allowed readers to post comments, drawing a challenge from sometime rival blogger and columnist Joe Wilcox, in a perhaps overly-aggressive post titled “Be A Man”, to allow readers to respond in the same space.
That explains why Gruber’s response seemed perhaps overly-defensive at DF this week. To allow comments or to not allow comments is one of the oldest in the blogosphere, one going all the way back to the first half of the last decade, but it’s been awhile since I’ve seen the issue raised in any kind of prominent way. Certainly I have not seen it since the rise of social media in the second half of the last decade, prior to the advent of Facebook and Twitter.
Quoting at some length, here’s Gruber reply:
The “it’s not a blog without comments” argument is one that was once frequently lobbed at righty bloggers, such as Instapundit’s one man band, Glenn Reynolds, from lefty bloggers on community, or “diary” sites such as Daily Kos and MyDD. In January 2006, when I was writing The Blogometer for The Hotline at National Journal, I offered some unsolicited commentary on the subject:
This is a little ironic, considering that Gruber’s political politics (as opposed to tech politics) are clearly left-liberal, as anyone who reads his site with some regularity has surely noticed. (Though he is surely an “Appublican” in the phrase of one clever comment, speaking of irony, here.) (And did I mention that The Blogometer was recently retired? For another discussion.)
Interestingly, Wilcox has now rescinded his previous challenge, and taken up Gruber’s not-actually-implied one, as he wrote (on his own blog, of course) in response afterward:
So the game is afoot, though I think Wilcox will prefer his own blogging style, and Gruber will probably give at most five words to it.
Meanwhile, fellow thinking Apple supporter MG Siegler has weighed in to say his views on comments have changed over the years, and he no longer has them on his personal site:
It may seem like everyone has a blog, but that isn’t truly the case. What is one to do? CK Sample III concludes in a post on his own blog:
I think that’s the right conclusion. Blog P.I. does have comments, but the only reason it still does at this late date is because I haven’t taken the time to close them (you may note that I haven’t taken the time to do much writing at Blog P.I. lately, either). When this site launched in 2006 and through the next couple years as I wrote alongside a couple of talented co-bloggers, this site did begin to develop a small commenting community (including Jim Treacher, now of Daily Caller fame).
A second effect is probably much more specific to this site: in 2007 I started writing about comment spam, political comment spam, Twitter spam and even political Twitter spam. Guess what happens when you start writing about spam? That’s right: you become a target of spam. I had to rachet the controls on my spam filters up so high it began to block legitimate commenters, Treacher included.
John Gruber may not want that, and that’s fine. His soapbox is indeed far bigger than mine, so he needs to think about managing his online presence whereas I would still be trying to promote mine (if I was actually doing that). There are probably many today who would still insist he is not writing a blog. That’s a matter of perspective, which says more about the wide range of opinion about what blogging is good for and supposed to be about. Some might even say that my own dearth of posts in 2010 has rendered it “not a weblog.” To which I would probably say: OK, then it’s not a blog. It’s still social media, albeit a relatively primitive form. Blog P.I. was state-of-the-art in 2006 but is behind the times today. (MyBlogLog in the sidebar, anyone?) I’d like to fix that, and maybe someday I will. In the meantime, I’ll be talking about politics and technology on Facebook and Twitter.