Making Future Magic: iPad light painting
Written on September 14, 2010 at 1:42 pm, by beeker
We’ve been making two films with BERG over the summer. This is the first.
It’s an exciting project for us, as it’s the first time we’ve had a proper chance to explore some of the themes and possibilities behind Making Future Magic, with the benefit of the superbrains and hands of some new creative partners Timo Arnall, Jack Schulze and the rest of the BERG team.
The brief and discussions we had in the process of making these films were about some of the aims behind the Making Future Magic strategy – all of which are about expanding the value of the commercial communications we make by approaching things with a particular set of priorities:
To make creative work that is contributory and sensible to its culture and environment; to be exploratory and sensitive with regard to materials and media; to wonder what magical visions (as opposed to the familiar dystopias) of the future of media might look like.
We also talked about the meaning of each three words. “Making”, with its emphasis on craftsmanship, understanding of materials and media, and collaboration;
“Future”, meaning something not seen before, something new and unexpected (not so much sci-fi, as near-future);
and “Magic” – surprising, culturally powerful, unusual, capable of delighting.
One of the major reasons we were keen to work with BERG is the inventive and human approach to materials and media characteristic of all their work. Their response went beyond the hopes and imaginings of the original brief to produce something of astonishing beauty and ingenuity that breathed life into the strategy both conceptually and executionally. For this particular film they invented a technique using long camera exposures to record the iPad moving through space in order to make a stop motion film of 3-d light forms. Jack Schulze explains more about how the light painting works here.
We’ve put together some stills from the film for a print-on-demand Making Future Magic book which you can buy for £32.95/$59.20. Or in soft cover for £24.95/$44.20.
And you can see more images here.
Thanks to Timo Arnall, Jack Schulze, Campbell Orme, Matt Brown, Matt Jones and Matt Webb (BERG), Bethany Wilcox and John Matta (Dentsu London), Liam Paton and Andy Theakstone (Resonate) and Marjut Rimminen.
Categories future magic, making future magic, work | Tags: BERG, collaboration, film, ipad, light painting, makingfuturemagic
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56 Comments to Making Future Magic: iPad light painting
by Mikhail
On September 14, 2010 at 7:51 pm
Absolutely amazing stuff!
well done guys!!!
love it)
by Kim Pimmel
On September 15, 2010 at 12:15 am
Very nice work – I’ve also been exploring light painting using the screen, in a reverse cat scan style – even using MRI data like here
http://www.flickr.com/photos/djspyhunter/4857229481/in/set-72157615077454920/
by Birgit
On September 15, 2010 at 1:23 pm
This is absolutely fantastic! What kind of camera did you use?
by Andy
On September 15, 2010 at 2:15 pm
Wow! Amazing work. As an avid photographer, I got one of those moments of “why didn’t I think of that…” However, hats off to you guys.
Quick question, what 3D software did you use and more importantly how did you achieve the CAT-scan effect to be transposed to the iPad? Pardon my indiscretion.
Fellow Londoner Andy.
by Stephen Matthews
On September 16, 2010 at 11:44 am
I’ve been doing similar stills for a while now, but in one less dimension.
There’s a few apps for that.
http://www.flickr.com/photos/gingerman/4003182650/in/set-72157622523568844/
oh and in this pic I caught a shooting star http://www.flickr.com/photos/gingerman/4003196472/in/set-72157622440885155/
by Shad
On September 16, 2010 at 2:57 pm
Great vid. Wanted to give a shout-out to Matt Brown for the engaging music that goes along with this!
by Marc
On September 17, 2010 at 11:37 am
Absolutely. Brilliant.
by gary revek
On September 18, 2010 at 8:27 pm
Guys,
this is fucking amazing! – I have been playing with light writing for a while now, and this is by far the coolest thing I have ever-seen, Can I please come and work with you?
kind regards
Gary
by Michael
On September 19, 2010 at 10:13 am
Beautiful work!
by jallfree
On September 20, 2010 at 11:54 am
Awesome use of technology for a stunning effect
I love the tiny amount of ghosting you get of the people moving the ipad about… really adds to it
You should produce an app for this!
by Natalie
On September 20, 2010 at 7:40 pm
I’m so glad there are people around who continue to be creative, push the envelope and inspire the rest of us. While I don’t have any buddies that can do any 3D modeling, we can certainly go out on a weekend and try something like this.. on the cheap and friendly.
To the guy who wrote the music – good on you sir, nice track.
Congrats to the whole team.
by Livio
On September 21, 2010 at 1:42 pm
experimental,
ingenius genius!
GJ guys.
Livio Gerosa.
by Zed
On September 22, 2010 at 12:33 am
Hi> This is wonderful! I want to play!
I use C4d, as I think you were doing. Pray tell, is the CAT-scan thing a custom plugin? If so will you share??!
AMazing work!
Ta
x
by Antoine MANSUY
On September 28, 2010 at 4:57 pm
Have you tried with changes of ambient light?
Very good work, I would love to get onboard for the next step!
Keep in touch if you need a helping hand.
by Kyle
On October 2, 2010 at 7:07 am
This blows my mind, thank you.
by Renata Reis
On October 8, 2010 at 3:35 am
Absolutly gorgeous! I´m stoned! You guys are the future and the present of the contemporary art, or maybe,the embryo of the advanced art. Completly “avant gard”! I just can´t figure out the king of work you had to do such a Master Piece. Amazing! Congratulations! You are the best of the moment. Kisses from Brazil!
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