Making Future Magic: iPad light painting

by fooosco

animations, arts and crafts, electronic arts, industrial design, photography, technology

Creative communication agency Dentsu London + BERG produced beautiful light painting images using an iPad as a typograhic tool. Another playful use of an ubiquitous device.

An iPad playing movies is dragged in a dark environment. Extruded 3d lights form as iPad is dragged through long exposure photos.

First we create software models of three-dimensional typography, objects and animations. We render cross sections of these models, like a virtual CAT scan, making a series of outlines of slices of each form. We play these back on the surface of the iPad as movies, and drag the iPad through the air to extrude shapes captured in long exposure photographs. Each 3D form is itself a single frame of a 3D animation, so each long exposure still is only a single image in a composite stop frame animation. Each frame is a long exposure photograph of 3-6 seconds. 5,500 photographs were taken. Only half of these were used for the animations seen in the final edit of the film.

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

BERJAYA

BERJAYA

BERJAYA

BERJAYA

Via: Valentina Tanni

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