Sanity

Every Everything *[NYC] closes differently. This year, it closes with a light performance. Shohei Fujimoto is a Tokyo-based artist who builds laser installations out of mathematical code, hundreds of programmed beams moving in real time to trace shapes that don't hold still. His work has been shown at ARTECHOUSE in New York, and it sits right at the edge of order and chaos. September 9 at Pioneer Works, after a full day of talks on agents and content operations, Fujimoto will showcase his art and give a short talk about the AI workflows behind it. Free to attend, spots are limited: everything.sanity.io

"The bot actually knows who you are, and that has a huge impact on the answers." That's the whole idea behind the support bot Elisa Rojas and Darius West rebuilt with Sanity Context. The goal: more than half of you get unstuck without waiting on us, and a Support person stays one message away whenever you need them. See how they built it tomorrow in our Community Discord, followed by a live Q&A with them both. New to Discord? Click Join Server, then Events → Interested. Discord event link 👉 https://lnkd.in/e3guTy4g Join our Server 👉 https://lnkd.in/eMWJcjjJ

We're back! Everything *[NYC] returns Sept 9. We've got Vercel, Braze, SEMAFOR, and exe.dev lined up already. One day, one track. A room full of developers and technical leaders at Pioneer Works in Brooklyn, working out what it looks like to build and run content operations in the agentic era. On stage: Gina Chua (Semafor), Andrew Qu (Vercel), Matthew Chamberlain (Braze), and David Crawshaw (exe.dev), plus Sanity co-founders Magnus K. Hillestad and Simen Svale Skogsrud The day closes with a live laser installation by artist Shohei Fujimoto. More to come. Free to attend, spots are limited: https://lnkd.in/e5wY7paa

"Together with MCP and the Sanity SDK, it's like our engineers are on steroids." Dennis Kluge, Head of Engineering at Carhartt WIP (Work In Progress), sat down with Magnus K. Hillestad, CEO and Co-founder at Sanity, to talk through how agentic coding changed a small engineering team running e-commerce across 23 countries. Working with Sanity's MCP server and the App SDK, Dennis's engineers now ship projects that would never have made the roadmap. From automatic tagging for every photoshoot asset in Media Library to automated translations and custom tooling, all feeding better customer experiences and higher conversion. Watch the full panel from Context, our gathering of engineering and content leaders in London, with loveholidays and Carhartt WIP on what AI content operations looks like in practice for both teams. https://lnkd.in/eCWJstyV

Most support bots have no context about you. We wanted ours to be better. Episode 2 of Sanity on Sanity goes behind the scenes of building the agent on sanity.io/help with Support Operations Manager Elisa Rojas and Support Engineer Darius West. If you're signed in, the agent knows your plan, usage, and project, so the answer is tailored to your account. You get unstuck faster, and the team gets time back to focus on more complex questions. See how it works and get questions answered live from Elisa and Darius. July 23rd in Discord. Already in our server? It's under Events; hit Interested for a reminder. New to Discord? Click Join Server, then Events → Interested. Discord event link 👉 https://lnkd.in/e3guTy4g Join our Server 👉 https://lnkd.in/eMWJcjjJ 

The future of media won't be won by whoever publishes the most, but by whoever publishes with the best judgment. Michael Fanuzzi, Head of Immersive Technology, and Rebecca Smith, Sr. Director of Product, at Code and Theory (the agency behind NBC's election-night Big Board and the Minnesota Star Tribune) spent the last year building what they call an intelligence layer. The layer sits on top of Sanity's Content Operating System and connects the entire content lifecycle. Trend signals surface what's worth covering, AI drafts the content, then every claim is fact-checked, held to editorial standards, and scored before it publishes. Then engagement data feeds back in to sharpen the next pitch. On Aug. 5, Michael and Rebecca walk through how it works, from pitch to publish. Live demo, Q&A, and a recording for everyone who registers. https://lnkd.in/ep_C_Aru

"Every time you come back here, there's something new to uncover." We didn't want our intranet to go the usual way, with stale content and policies buried in a wall of text. That's the reason the team added a chatbot assistant. Instead of digging through pages, you ask it, and it finds what you need. And because the content behind Sanity Home is already structured, the team got the agent set up and connected in about 15 minutes with Sanity Context. Recently, Evelina Wahlström sat down with Peter Hofstee and Saskia Bobinska to walk through the whole thing. Watch the full episode and get the real Functions behind Sanity Home, plus a knowledge base starter built from the same blocks to clone and make your own. https://lnkd.in/ei2-GqiE

The wait is over: our Webflow to Sanity migration course is now live on Sanity Learn! 🚀 I spent years in the Webflow ecosystem. The Components launch. Finsweet attributes. Slots. I was there for all of it - and I know exactly where the ceiling is. Which is exactly why I built this: 23 lessons, from the first Webflow API call to DNS cutover. Schema generation, content extraction, asset migration, rich text to Portable Text, reference resolution, navigation, page builder, validation, launch. The whole thing is AI-assisted. Drop the course into your project as MIGRATION.md and your AI editor (Cursor or Claude Code) works through it step by step. It reads your actual Webflow data, writes your import scripts, generates code matched to your content model. You make the calls; it does the building. Iterate as you go - it's just you and your agent. I tested this on one of my own Webflow projects. 30 minutes from export to Sanity. The first official Sanity migration course for Webflow. And it's free. https://lnkd.in/gh8YNmMB

"Even if we have agents writing all the way through, the human touch has to exist." Dave DiCamillo, CTO at Code and Theory, at Context, our gathering of engineering and content leaders in New York. Dave argues that AI can generate plenty, but the value sits in the archive. What the brand stands for, the history of its content as a single data store. Structured content is the foundation AI needs, and human craft is what makes the output worth trusting. The full panel with Braze, Code & Theory, and Sanity covers both sides of the AI productivity shift: what it does to engineering velocity, and what it takes for content workflows to keep up. Watch the full episode: https://lnkd.in/eRdnbHJR

It's easy for SaaS companies to bolt AI on to the UI. But it’s really hard giving agents a context infrastructure so they can actually work on your content autonomously. Our CEO, Magnus K. Hillestad sat down with CMSWire's Dom Nicastro to make exactly that case: structured content gives an agent a schema to work against and real constraints to validate against before it writes. Content trapped in page templates doesn't, no matter how much AI you layer on.