Colin Lewis

It’s not just B2B brands that struggle with how to utilise Marketing to drive sustainable business performance. Many B2C businesses don’t properly leverage well trained & experienced Marketing leadership. CEOs & CFOs - if your Marketing team isn’t articulating the direction your business should take in simple terms that connect to Commercial outcomes, you should look at their level of professional training and organisation. If you’re not the profit leader in your category because short term tactics are the only Marketing deliverable - then it’s time to reach out to a proven Marketing leader who can support you with an audit of your existing capabilities and plot the most valuable transformation your business will ever see. Choose the path that leads you to a position of Pricing Power

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High rankings on traditional search engines no longer guarantee your brand is being seen. There is a growing disconnect between SEO success and appearing in AI-generated answers. This gap represents a significant risk to market share as buyer behaviour shifts. In this Blog from CiteCompass we explore why your brand might be invisible to the modern consumer and how to bridge the gap. Read the full blog here https://lnkd.in/ey2Si-Af #AIsearch , #BusinessStrategy , #MarketingInsights , #BrandVisibility , #DigitalTransformation , #CMO , #GenerativeAI , #MarketShare , #StrategicPlanning , #CiteCompass , #AEO , #SEO

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If you run an ecommerce brand, digital PR is one of the most powerful ways to grow traffic, increase search visibility and build long term trust with your customers 🛒 Here is how you can use digital PR to earn high authority links, land national media coverage and boost your bottom line 👇 📊 Use data studies to tell meaningful stories Journalists love content backed by real data. Ecommerce brands can use their own insights to build stories that grab attention. This could include your most searched products, seasonal buying habits or regional sales patterns. You can also combine this with public data from sources like Google Trends or Statista. Create a clear narrative. Rank cities by purchase behaviour. Compare product preferences by age group. Highlight trends over time. Make the story easy to understand and relevant to a broader audience. Once you have the angle, publish it on your site with expert commentary and visuals. Then pitch it to relevant journalists and publications. If the story is newsworthy and well packaged, you will earn quality backlinks and media coverage. 🎤 Use expert commentary to build credibility You do not need to be a giant brand to be seen as an authority. Position your founder, in house specialist or product team as experts in your space. Offer quotes on topics like current trends, common mistakes or seasonal advice in your niche. Journalists regularly look for expert opinions. You can find these opportunities through platforms like ResponseSource, HARO or by following media requests on social media. A single quote in the right story can land you a backlink, boost your reputation and drive referral traffic. If you do not have a strong spokesperson, consider bringing in an external expert to speak on behalf of your brand. It adds instant credibility to your content and helps you get featured more easily. ⚡ React to trends with speed and relevance Reactive PR is all about timing. Watch for viral product trends, relevant news or sudden shifts in consumer behaviour. When something aligns with your brand, jump in with a comment, a stat or a helpful tip. For example, if a product in your category goes viral on TikTok, you can share insights about why it is popular and how to style or use it. If new laws or shipping delays affect your industry, offer a quick expert breakdown. Journalists are often on tight deadlines and appreciate fast, reliable input from relevant businesses. By staying alert and reacting quickly, you can earn backlinks from news outlets, lifestyle magazines and trade media, all while positioning your brand as part of the conversation.

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Are you polite to ChatGPT? At the recent launch of The AI Opportunity for Small Business report, a collaboration between Small Business Britain and BT Business, this question came up in conversation. It initiated quite a debate, the long and the short of which is, some of us are 🙋‍♀️ and some of us don't bother with the niceties and it, unsurprisingly, makes a difference to the responses you receive. Ultimately we need to remember we're in the driving seat, and what you get back will be a reflection of what you put in. I loved this quote from Dr Nicola Millard emphasising the point that this wealth of new AI technology has immense potential to enhance our capabilities, rather than replace us. According to the report, 62% of small businesses are using AI in some capacity, predominantly for marketing, operations and customer service. 74% believe AI could help their business grow, but the majority are holding back due to a lack of understanding of both the available technologies (which are fast evolving) and how to implement them effectively. Time, as always, is a major barrier. Do you use AI in your business? A little, a lot? Would you like to understand it better? I've gradually been introducing it into my business, with some success, and know there's far more to be achieved as I get my head around what's available and how it will benefit the business. The AI webinar series, run by Small Business Britain and BT, has been a huge help in giving me the confidence to investigate and adopt new technologies. Highly recommend!

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"hotels near x" - old school SEO tactics intended to rank for relevance have the potential to position your property as the very heart of your destination. In the right travellers mind, at the right time. We recently explored how 'destination authority' drives business results and the strategies to achieve it by becoming a trusted source of local knowledge ✨

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🚀 Ready to take your Google Ads game to the next level? Dive into the essential Google Ads Audit Checklist tailored for UK digital marketers! 🇬🇧 A thorough audit not only identifies areas for improvement but also highlights what's holding back your performance. From fixing irrelevant keywords to mastering conversion tracking, every detail counts! 🌟 Key Benefits of Regular Audits: 1️⃣ Improved Ad Relevance 2️⃣ Better Budget Management 3️⃣ Enhanced Conversion Tracking Don't leave your campaign success to chance—conduct regular audits and watch your performance soar! 📈👩‍💻👨‍💻 #GoogleAds #DigitalMarketing #CampaignSuccess

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If you work in luxury marketing or help brands connect with Ultra High Net Worth audiences, this report is a must-read. It features verified insights from UHNW individuals - uncovering how they research, buy, and interact with brands online. Genuine, data-led perspective into one of the world’s most elusive audiences. Exceptional work from the LUUX Media team 👏 Access the report here - https://lnkd.in/eY9ataTc

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How to Get the Most Out of Your Online Marketplace Listing Expert insight for UK SMEs on maximizing visibility, engagement and sales At a time when digital channels are increasingly defining business success, online marketplaces have become essential tools for small and medium-sized enterprises to reach customers and increase revenue. For many SMEs, marketplaces offer a ready-made audience without the significant acquisition costs of standalone eCommerce sites, but the simple act of listing product categories is not enough to guarantee results....

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A lot has been written recently about the relevance and value of quinquagenarians, both in the workplace and on the media plan. Mark Heap for example has written extensively about the value of consumers with money available here -> https://amzn.eu/d/bkmepvO So it might be time to bring these two factors together. Let me start by saying that there is nothing a 30 year old can do that a 50 year old cannot do. In fact, many of them can do a lot more, for the same price. After a working life of business cycles, response strategies, transitions, scale-ups, team builds, complex problem solving, change management, mentoring, talent development, negotiation, stakeholder influence, strategic partnerships, networking, financial modelling and planning, operational optimization, reputation management, crisis communications, project leadership, governance and compliance, they have the emotional intelligence and continuous learning ability of Mahatma Gandhi, the resiliance of a mountain goat and they value accountability, hard work, results and teamwork. And yet they are starting to feel marginalized and undervalued. Perhaps because the recruiters and the managers looking for new blood are only slightly older than the developers writing the algorythms designed to help them find it. The World Health Organisation has said that a 70 year old male in 2025 has the fitness and health of his 50 year old equivalent in 2020 so could 50 be the new 40...or 30? As well as being one of the most productive worker segments, they are also one of the most valuable marketing consumer audiences on the planet. Born in an age of explosive prosperity and growth, they have money, time and energy. They are open, experimental and adaptive. This consumer segment represents the architype of the consumer that many marketers are searching for; they spend more, more often on a more diverse palette of products and services and yet marketing dollars are being invested in platforms and media – booked by people who use AI algorythms designed by people who are together, its safe to assume well under 50. As Mark Heap's book says; if the companies who are currently wasting their marketing money on reaching consumers who can’t or won’t do something about it, hired people who understand the business context, the processes and the most valuable consumers better it would cost them less, they would be more profitable and their brands would be able to get on and do the job they are designed for – make friends, drive loyalty and build revenue.

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DID YOU KNOW? "According to figures from the government's annual small business survey 2005 and existing data for the social enterprise sector, there are at least 55,000 social enterprises in the UK. They account for 5% of all businesses with employees and contribute £8.4bn per year to the UK economy - almost 1% of annual GDP."

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We’re excited to share that Digibubble are guest writers for the latest issue of Gatwick Diamond Business Magazine. Our column, “The Digi Download,” breaks down some of the biggest digital stories currently affecting businesses across the South East. From changes in the online landscape to emerging digital trends, we translate what’s happening into practical insights businesses can actually use. Think of it as a quick download of the signals shaping the digital economy, decoded by the Digibubble team. If you’re interested in how the latest developments in websites, digital marketing and online behaviour could influence your business, it’s well worth a read. Take a look at the article and let us know what you think. 👇 https://lnkd.in/e7jKu3Ns #DigitalMarketing #BusinessGrowth #GatwickDiamond #SouthEastBusiness #DigitalStrategy

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