Keith Feighery

Driving Irish Businesses Forward with SEO in the Age of Google AI At Identic Digital, we understand that SEO in 2025 isn’t just about keywords — it’s about visibility in Google’s new AI-powered search results. Our focus? ✔️ Optimizing content to appear in Google’s AI Overview ✔️ Building trust signals that help Irish businesses rank higher ✔️ Delivering real growth, not just traffic For our clients across Ireland, that means more leads, more visibility, and stronger online presence. Because when Google evolves, so do we. #SEO #GoogleAI #DigitalMarketing #IrelandBusiness #IdenticDigital

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Search is changing. But panic is not a strategy. Is SEO still enough in an AI-powered search world? Today at 8pm, we’re breaking down what’s actually changing, what still matters, and how to keep your content discoverable in the Irish market. Practical and Clear. 🎓 Certificate included 🎥 Recording available Join us here: https://lnkd.in/dQZq97AX If you’re building your marketing career in Ireland, this is worth your evening.

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Two thirds of Irish employees use AI tools at work with Gen Z leading switch, new survey finds. The survey, conducted on behalf of the UX Design Institute, comes amid a flurry of new tools and models from OpenAI, Google and Anthropic into Irish workplaces. Almost two-thirds (65pc) of Irish employees say they now use AI in their jobs at least occasionally, with 14pc using them daily. However, younger staff lead the switch to AI, with 76pc of under-25s using AI for work “to some extent” and 20pc using it daily. In contrast, 48pc of those aged over 50 say they “never” use AI at work. More: https://buff.ly/DRmytAg

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Google’s AI transformation is changing how Irish businesses show up online — from search to ads to local listings. Learn what this means for your business (and how to stay ahead) in our latest article 👇 🔗 The Great Google Shake-Up: https://lnkd.in/e3Y75Jds #AI #Google #DigitalMarketing #SEO #IrishBusiness #SaltMarketing #MarketingStrategy

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Attention Irish Businesses: Is Your Website Designed to Dominate Google, Not Just Exist? By 2025, simply having a website is no longer enough. At Nexora.ie, we've identified the 5 crucial pillars essential for Irish businesses to lead the digital race. This is not just about aesthetics; it’s a strategic roadmap engineered to boost conversion rates (especially mobile e-commerce) and skyrocket Google rankings. For local Dublin enterprises and nationwide e-commerce brands alike, success is now hidden in these 5 critical areas: Technical SEO: Is your foundation (Core Web Vitals) strong enough? AI-Driven UX: Are you offering a personalised shopping experience? Mobile-First E-commerce: Are you truly optimised for the Irish mobile shopper? GEO-Targeting: How ready are you for local searches across Ireland? Sustainable Design: The dual benefit of fast, eco-friendly performance. Don't miss out on your digital edge. Read our full analysis and find out if it's time to transform your website into a sales machine with our Website Development Ireland experts. 👇 Discover the 5 Pillars and Learn How to Win Google: https://lnkd.in/dqMeUuBC #WebDesignDublin #EcommerceWebsiteDesignDublin #WebsiteDevelopmentIreland #WebDesign #SEOIreland #SmallBusinessWebDesign

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A survey conducted by Wolfgang Digital and Amárach Research has revealed the most researched categories on ChatGPT: Travel (48%), Education (46%), Electronics and Gadgets (45%), Food and Dining (35%), Health and Beauty (33%), Finance and Insurance (30%), Home and Garden (27%), Fashion and Apparel (23%). *bracketed %s = the % of surveyed ChatGPT users who declared using ChatGPT when researching during their purchasing cycle. More details here: https://lnkd.in/eg_4_Wzm

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What will shape the year ahead, and how can businesses prepare? Those are the questions which the Association of Advertisers in Ireland (AAI) will tease out at the World Ahead 2026 webinar. Economists Jim Power and Chris Johns will explore the key economic and global trends, what businesses need to watch now and how to navigate uncertainty. Now in its 16th year, AAI’s annual look into the future brings together expert insight, economic context and informed analysis to help members and industry stakeholders anticipate change and plan with clarity.  The webinar, which gets underway at 9am on Wednesday, January 29, is open to AAI members, members of IAPI and all industry stakeholders.

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🔍 Wondering what an SEO specialist actually does and why their work matters? From keyword research and technical audits to adapting for AI-powered search, this guide breaks down how SEO professionals help Irish businesses grow without relying on paid ads. Whether you're a small business owner or exploring SEO as a career path, this article gives you a practical look at what really drives visibility online. 👉 Learn how SEO works and what it takes to do it well: https://lnkd.in/e9vZFJ6q

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Understanding local property trends is crucial for smart investments. SingleStep monitors Irish markets to anticipate demand, pricing changes, and regulatory impacts. Sharing these insights positions us as trusted advisors for investors, not just property managers.

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In Spark’s latest research and report, we unpack how gaps in trust are shaping loyalty, and what Irish consumers want instead.​ ​ Many customers say they don’t feel valued. Others admit they’re confused by complex language, unclear communication, and a lack of transparency.​ ​ It’s time for clearer, more meaningful connections between banks and their customers.​ ​ Swipe through the key findings, then click the link to read the full report.👇​ ​ ​https://lnkd.in/dkBFbnRQ ​ #CustomerLoyalty #IrishConsumers #SparkSnapshots #MarketResearch #FinancialServices #CustomerExperience

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IAPI - Institute of Advertising Practitioners in Ireland president Geraldine Jones and CEO Siobhán Masterson, launch a new three-year strategy plan for Ireland's creative and communications industry. https://lnkd.in/dVUipuSa

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Got the chance to write an op-ed for Irish Tech News this week on AI Search. You can read it below, where I duscuss some emerging trends and advice on how to optimise your content and website. Here's some of my main points👇 1) Make yourself findable. Welcome reputable crawlers and curate a focused AI sitemap. 2) Make yourself quotable. Write concise introductions, provide explicit answers, deploy focused FAQs, present data in clean tables, and showcase credible authorship. 3) Work cross-functionally. Align SEO, content, development, and paid media teams around assistant-layer outcomes. 5) Become actionable. Address accessibility debt and ensure forms support4) programmatic submission. 6) Prepare for agency. Expose appropriate APIs, consider building an assistant integration, and pilot simplified checkout flows. #aisearch #aioverviews #agenticcommerce #aiireland https://lnkd.in/eGF8uahV

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🤖 AI can now plan, act and adapt. But can it feel what your audience needs? Agentic AI is changing how brands plan, create and grow, and Irish businesses are just getting started.

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