DOUGLAS Marketing Solutions

Retail Media explained in 30 seconds. Watch the video to hear Karina Müller, B2B Marketing & Content Manager, share her perspective on Retail Media – what it is, why it matters, and where it drives impact. ▶️ Short and simple: How would you describe Retail Media? #DOUGLASMarketingSolutions #RetailMedia #FirstPartyData #AdSolution

Most brands miss this: Summer is an ideal time for brands to build their Share of Voice – often with lower competitive pressure and fewer major product launches. Shoppers start researching summer essentials with higher-purpose: sun care, travel-size products and waterproof makeup. If you’re only visible close to checkout, you will miss this selective demand. 👉 Swipe through to see how to turn selective demand in summer into efficient conversions – and how DOUGLAS Search Engine Advertising helps you. #DOUGLASMarketingSolutions #RetailMedia #SearchEngineAdvertising

Everyone scrolls fast. So how do you make them stop to see your product? Video Ads are the answer. Swipe to find out how Video Ads can stop the scroll and turn short attention spans into connections. And explore how you can combine them with another DOUGLAS Ad Solution to convert those connections into measurable sales. #DOUGLASMarketingSolutions #RetailMedia #VideoAds #VideoPerformance

Team of the Year: DOUGLAS Marketing Solutions wins 🏆 Yesterday, we were honoured to receive the award in the category “Team of the Year” at the RetailX Awards! This award celebrates the people behind DOUGLAS Marketing Solutions – a team that drives Retail Media for our clients each and every day, from conception to delivery. It reflects what we’ve built together, the progress we’ve made, the challenges we’ve navigated, and the momentum we’re creating; all driven by our shared ambition. A huge thank you to each of you – without your teamwork, energy, creativity and dedication, this achievement would not have been possible. And thank you to our brand partners and DOUGLAS colleagues for your trust. RMX brings together Europe’s leading voices in advertising, marketing, and Retail Media. In front of more than 800 industry peers, DOUGLAS was one of only three German retailers nominated across all categories; and the only one in our space to receive an award. This recognition reflects what already defines us: a leading Retail Media player and a strong team spirit. Let´s keep pushing forward. Find more info on the award here: https://lnkd.in/e2YfxS89 #DOUGLASMarketingSolutions #RetailMedia #TeamOfTheYear #RetailMediaXAwards

Measure what changes revenue and customer value – not what looks good on a dashboard. Incrementality and validated shopper signals show whether Retail Media truly moved your business. Swipe through four KPIs that matter and make your campaigns more efficient. Ready to go deeper? Talk numbers with a DMS expert. 🔍 #DOUGLASMarketingSolutions #RetailMedia #KPIs

⏰ Are you activating offsite yet? If you're focusing only on onsite, you're missing visibility. In a few days, we'll host a webinar with Google to uncover how brands can leverage offsite solutions to drive both consideration and sales. Together with Google we combine media know-how, beauty insights and hands-on support. ✅ Key learnings: Impact of offsite media on incremental revenue Metrics that define offsite campaign success Best practice for integrating Google into your Retail Media strategy 📅 May 20, 2026 | ⏱️ 30 min | English 👉 Save your seat: https://lnkd.in/dWuR4RsM #DOUGLASMarketingSolutions #RetailMedia #Google #DigitalAdvertising

At the Poland & CEE Retail Summit, Agnieszka Bujnowska, Sales & Business Development Manager at DMS, joined a panel discussing the growth of Retail Media budgets and why better data connectivity, shared measurement, and aligned goals are critical to unlock real value. Here are Agnieszka’s top takeaways: ✅ Retail Media is no longer a “new channel.” It’s becoming core – the debate has shifted from why to how to invest. ✅ Short-term campaign measurement misses the story. Look beyond the live campaign to capture longer-term impact. ✅ Data flows that lack clarity make performance hard to trust. Transparency and shared measurement are essential for reportings. For us at DMS, it is clear: Shift to long-term, cross-channel strategies instead of siloed activations. The real value comes from connecting different touchpoints and looking at performance both in detail and as a bigger picture. Curious how this could work for you? Don’t forget to connect with us. #DOUGLASMarketingSolutions #RetailMedia #RetailSummit 

Privacy isn’t slowing performance. It’s redefining it. When consumers question how their data is used, they don’t just scroll past an ad. They change behaviour – down to abandoning purchases. For marketers, that creates a new balancing act: Performance📈 + Compliance✅ + Brand safety🔒; all at the same time. Retail Media can be a strong answer to this shift, but expectations are rising. In this carousel, we break down what privacy-first advertising means and how you can use it for your Retail Media planning in 2026. Swipe to learn more. #DOUGLASMarketingSolutions #RetailMedia #Privacy #FirstPartyData

Shopping doesn´t only happen directly on the digital shelf. To unlock the full potential of Retail Media, brands need to connect onsite insights with offsite activations. In our upcoming webinar with Google, Roxanne van Duijn and Dirk Kamphaus will explore how brands can extend their strategies beyond retailer environments. Discover how data-driven targeting, performance metrics and proven best practices help activate audiences across the full funnel. 📅 May 20, 2026 | ⏱️ 11:00am | 🎯 Google x DMS 👉 Reserve your spot now: https://lnkd.in/etHC7ryw #DOUGLASMarketingSolutions #RetailMedia #Google #OffsiteSolutions

Your product is listed. But is it truly seen? 👀 On the DOUGLAS digital shelf, attention is won in seconds. And the first position brings guaranteed attention, right where decisions start. Sponsored Boost puts your product exactly there. Its´s a fixed, premium top placement on DOUGLAS category pages – exclusively yours for full 7 days. This means category dominance and consistent visibility where shoppers actively compare and choose. Want to see how it looks onsite? ▶️ Watch the video to see Sponsored Boost in action. P.S. If you’re planning a launch, a hero SKU push, or a seasonal moment: DM us to secure your week. #DOUGLASMarketingSolutions #RetailMedia #SponsoredBoost #AdSolution