DECIEM | THE ABNORMAL BEAUTY COMPANY

"This affordable and accessible pick is a bestseller for a reason. “Powered by a mix of clinically supported peptides, caffeine, and plant-based extracts, this serum stimulates hair follicles, supports scalp health, and promotes thicker, denser, fuller-looking hair over time,” says Dr. Reszko." Thank you Vogue for featuring The Ordinary Multi-Peptide Serum for Hair Density as one of your "Best Products for Thinning Hair." Be sure to explore the full breakdown via https://lnkd.in/ek7CgWnC, and check out Multi-Peptide Serum for Hair Density via theordinary.com.

"The Ordinary‘s Markup Marché pop-up features everyday grocery staples at unfathomable prices. Harping on the brand’s affinity for consumer transparency, the activation further highlights how its no-frills skincare products lead with ingredients instead of gimmicks." Thank you so much @hypebae for choosing The Ordinary as one of your top beauty Pop-Ups of all time <3 Be sure to check out the full article here: https://lnkd.in/eENvYTrQ

Sometimes, it’s a little strange how beauty likes to sell things to us. So, we tried something 🤭 Welcome to The Markup Marché. A store that sells ordinary items, the way skincare sells to you. Inside, you’ll find ordinary items with extraordinary names. Visit your nearest store in Toronto, Paris, Melbourne, London, Manchester, São Paulo, Mexico City. Buy the ingredients, not the hype. Learn more at https://lnkd.in/eDy-EBSs

What happens when you sell an avocado like a beauty product? We tried it, and it turns out it’s still an avocado. 🥑 Welcome to The Markup Marché. Come and see it for yourself in Toronto, Paris, Melbourne, London, São Paulo, Mexico City.

Combat dry, dull and tired-looking skin with lab-made caffeine and escin. Our new formulation immediately refreshes, leaving skin looking healthier and well-rested. Suitable for all skin types, it can be used both in the morning and evening to energize tired-looking skin that can be exacerbated by lifestyle factors such as diet and sleep quality. To help reduce morning puffiness, Caffeine 3% + Escin 1% Face Serum can be massaged into skin for 1-3 minutes to support microcirculation. Check out the full video of our latest serum via https://lnkd.in/edcJEjfc #CaffeineSkincare #MorningRoutine #Depuffing #TheOrdinary

From in-house research to the global stage! This April, DECIEM showed up at in-cosmetics Global 2026 in Paris - one of the leading international conferences for cosmetic science and innovation. Carla O'Connor, PhD, Senior Director of Clinical Research at DECIEM, presented our approach to clinical validation, sharing how we translate ingredient discovery into substantiated, real-world outcomes through rigorous study design and meaningful testing frameworks. Cristina Dislich Ropke, VP Global Innovation, also participated as a judge for the Innovation Zone Best Ingredient Awards (Active Category), helping evaluate some of the most promising ingredient innovations shaping the future of cosmetics. Participating in global scientific forums like In-Cosmetics allows us to both contribute to and learn from the researchers, formulators, and thinkers advancing the field. It’s also a reflection of how we’ve always approached science at DECIEM - with rigour, transparency, and a commitment to evidence. We’re proud to be part of the conversations shaping the future of evidence-based skincare and to continue strengthening our scientific voice by showing up, sharing our work, and engaging with the broader scientific community.

As we celebrate our birthday this month with our community, we’re also mindful that all of this is made possible by the planet we live on. This April, alongside giving back to our community, we’re also giving back to a charity whose values closely align with ours - One Earth. They’re supporting work in the Leuser Ecosystem in Sumatra, Indonesia - a UNESCO World Heritage Site, and one of the last places on Earth where orangutans, rhinos, elephants, and tigers still coexist in the wild. This biodiversity hotspot is under threat from deforestation, illegal palm oil expansion, logging, and development. Protecting it means supporting not just biodiversity, but the ecosystems and communities that depend on it. We’ll be making a $100,000 CAD birthday donation to support this work. Because meaningful progress takes time - and requires long-term thinking, credible science, and collective action. Learn more at deciem.com/oneearth

こんにちは, Osaka! 🇯🇵 Our Mini Mart is open this week only, and we’re excited to see you. 📅April 23 - 29 📍1-11-8-101 Minamihorie, Nishi-ku, Osaka 🕚11 a.m. - 7 p.m. JST

"The Abnormal Birthday Party is a month-long celebration of community, and an opportunity to give back to the brand’s loyal fan base via a month-long discount across all brands and products. By shifting its annual discount to April, DECIEM can centre its 23 per cent saving into a community-led moment, rooted in gratitude rather than urgency." Thank you 7NEWS Australia for featuring us! Be sure to check out the full article via https://lnkd.in/eRHKExEu and explore 23% off all of our products via DECIEM.com <3

"If you don’t like face oils, this will change your mind. It sinks in instantly, leaving skin feeling soft, smooth and properly hydrated without any heaviness or greasiness. I use it as a final step to seal everything in and it consistently makes my skin look healthier, calmer and more balanced." Thank you SheerLuxe for including The Ordinary 100% Plant-Derived Squalane as one of your Beauty Products Under £10 hit list. Be sure to check out the full article here: https://lnkd.in/edHK2nzV Discover The Ordinary 100% Plant-Derived Squalane via theordinary.com <3