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Google is now pulling Reddit threads into Business Profiles. That single change means one unmonitored Reddit conversation can now shape your brand's first impression — before a customer ever reaches your website. A Reddit mention is no longer limited to Reddit. It now has a surface area across: → Google Business Profiles → AI Overviews → AI Mode "Community Insights" → Organic SERPs → ChatGPT citations The question is no longer "Should we be on Reddit?" It's: "What does Reddit already say about us?"

Google made some exciting announcements during Google I/O 2026 🔍 Here's what marketers need to know right now: • Gemini 3.5 Flash is live for everyone Google's strongest agentic and coding model yet is now available to all users. It powers Search, AI Mode, and the Gemini app, meaning AI-powered experiences are about to become the norm, not the exception. • The "Intelligent Search Box" is here Google's search bar now expands for longer prompts and accepts text, images, videos, and files. This means users can interact with Search in more conversational ways than ever before. • Universal Cart is one cart, multiple retailers Powered by Gemini, users can now add products from Nike, Target, Walmart, Sephora, and more into a single Google cart. It surfaces the deals, flags potential issues, and completes checkout on the merchant's site. • Agentic Search is expanding Google's Search is expanding to handle complex booking tasks (think private karaoke rooms, home repair, beauty services) based on user criteria, with direct links to book. What this means for your brand: AI is no longer an add-on to Google Search. It IS Google Search. If agents can't read your site, understand your products, or trust your signals, you're invisible to a growing share of users. → Read more here: https://lnkd.in/ewBaT7Rv

justice for marketers

Your next customer might not discover your brand through search. An AI agent may do the research first. The question is: Will your brand be part of the recommendation in the agentic search era? Here’s what marketers need to optimize for to make that happen 👇 https://lnkd.in/e2vNKKpD

This post is invisible. Your brand shouldn’t be.

 Get a clear view of how your brand shows up across AI search at our Semrush Villa in Cannes Lions from June 22-25.

 Secure your spot here: https://lnkd.in/ehXieDPJ #SemrushVilla #Cannes2026

Celebrating 17 years of helping brands shine 🪩

for marketers, at least.

You've been going to conferences wrong. There's a better way. It's called Conferencemaxxing. Unlock all 6 levels at Spotlight London (Oct 13). One day with the people rewriting the rules of search. All Access tickets from £349 (38% off) if you book before May 20 at 5 PM CET. The early bird discount is real! 👉 https://lnkd.in/ek_VZyi8

Five questions your competitors hope you never think to ask 👀 Here’s how to level up your competitor analysis in 2026.

Big news: Semrush x Lovable is here! Lovable lets you ship beautiful websites in minutes. But fast has never meant findable - until now. We’ve embedded Semrush data directly inside Lovable, so you can create websites that actually get found. Try it now 👉 https://lnkd.in/eF-4rfHR