If you are looking for a cleaner alternative to conventional fruit roll-ups—one that is free from synthetic dyes and high fructose corn syrup but still passes the "kid-approved" taste test—Annie's Organic Fruit Tape is likely your best option.

What I Love

(The Pros)Dye-Free & Clean Ingredients: The biggest win is that they use organic fruit and vegetable juice for color, not Red 40 or synthetic alternatives. Made with organic pear juice concentrate and real fruit purées, it’s a treat I feel okay about giving my kids.Taste & Texture: These taste remarkably similar to the classic, sugary fruit rolls-ups from the 90s, but with a more natural, fruit-forward flavor. They are pliable, soft, and easy to chew without getting excessively stuck in teeth.Fun Factor: The "tape" format is engaging. They are fun to unroll and eat, making them a hit for school lunches or snacks.Dietary Friendly: They are vegan, gelatin-free, and gluten-free.

What to Know

(The Cons)Price: They are more expensive than traditional conventional snacks, usually costing 2-3 times more. Sugar Content: While organic, they are still a candy-like treat, featuring about 8g of added sugar per roll. Packaging Issues: we occasionally receive empty, sealed air packets in their boxes, which is frustrating given the premium price.

Verdict

Annie’s Fruit Tape is a fantastic alternative for families avoiding synthetic dyes. They successfully bridge the gap between "healthy" and "tasty," making them a perfect, guilt-free treat. Highly recommended for an all around fun snacknto unroll anywhere!

These were such a fun little snack and honestly gave me nostalgia from childhood lol. The flavors taste really good and not overly artificial. My toddler loved helping unroll them and I like that they’re individually wrapped for easy snacks on the go.

Yummy!!!! Like—wow these are great!

Texture is great, taste is great, value is great. I am a grown adult and typically shop at Whole Foods for everything I eat obviously and I’m so glad there are snacks like these that are delicious and I can indulge in without feeling guilty. I mean, of course I have to have self-control buuutt might eat three in a row LOL.

I love how there are no dyes in these! I’m watching red dye intake for one of my kiddos because of anger issues and this is a perfect alternative to the fruit by the foot. I honestly think they taste better than the fruit by the foot.

These taist great! The kids and I both love them.

They taste great. I switched a lot of our foods for better options and these are a winner. I don’t like that a lot of our foods have additives and other unnecessary ingredients. The box is decent sized so you can make em last. Not sticky if eaten from the strip. Every time I order, they’re fresh and smell amazing.

Absolutely amazing! They’re so good. I have to stop ordering them because I could eat a whole box in a day.

So delicious! They are just like fruit by the foot, but healthier, so it makes you feel better about what you are putting in your body! Wish the price wasn't as high; I would totally buy more if it was cheaper. Excellent taste, texture, and quality fruit snack!