Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period.
Starting in 1996, Alexa Internet has been donating their crawl data to the Internet Archive. Flowing in every day, these data are added to the Wayback Machine after an embargo period.
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The Wayback Machine - https://web.archive.org/web/20100522033612/http://blog.admob.com/
We are extremely pleased with the FTC’s decision today to clear Google’s acquisition of AdMob. Over the past six months we’ve received a great deal of support from across the mobile industry – and we deeply appreciate it.
We are excited to get to what’s next and to start working with Google to develop new products and services for our advertisers, developers, and publishers. We share a commitment to helping our customers navigate and take advantage of the mobile opportunity. Together, Google and AdMob will be able to bring a whole host of new products and capabilities to mobile advertising.
I have to pause to acknowledge the AdMob team. It takes a tremendous group to stay focused and remain productive during a process like this review. The Google deal was announced in November of last year. Rather than sit idle for six months, we’ve launched 15 new products, updated 11 more, and continued building a phenomenal business that is serving an ever growing base of customers. I couldn’t be more grateful for all this group has done.
We will now work with Google to close the deal. Once that happens, we will finally get to the fun part – connecting our teams and products to find ways to better serve our customers. Stay tuned.
World Cup fever is beginning to take hold across the globe and AdMob is no exception. We’ve recently done some research into how people will be using their mobiles during the tournament looking at everything from likely cross-media consumption trends to choice of mobile content. What’s more we’ve developed special packages to help advertisers engage with fans worldwide during the biggest football show on earth.
The survey focused on the host country and ran across the South African AdMob network. It confirmed that South Africa has well and truly caught World Cup fever. Over 80% of respondents said they would definitely be going to the games or to the big screens at the fan parks. It’s not only the fans on the move – with their mobiles of course – as 17% of South Africans said they were “red carding” the event to go on holiday.
As could be expected, the bulk of respondents, (37%) note they will be following the World Cup on television. Mobile also scores highly and is second at 20%. Third place is fixed line internet and, finally, on the “reserve bench” we have newspapers and radio.
Fans will be using their mobiles primarily to see scores, followed by checking team standing, read news and chat.
Although the survey was purely on South Africans it’s fair to assume that football fans the world over will be using the mobile Internet to keep informed. Mobile Internet usage spiked globally during the last World Cup and should do so again. It will also be a great opportunity for our advertisers to engage with World Cup fans. The AdMob network has one of the largest collection of football related sites and apps in the world. These have an estimated 2.5 million monthly unique users and over 110 million impressions globally. And that’s before World Cup fever takes hold!
The packages we’ve developed allow advertisers to focus on these football related sites and apps in our network so they can tap into the expected World Cup surge in usage. This increase in scale and reach should help advertisers drive even more traffic to their sites, apps or mobile experiences.
With now only a matter of weeks before the World Cup begins we’re of course no closer to knowing who will the win the trophy. What does seem likely, though, is that mobile is going to be a winner for fans and advertisers alike.
To get more information on the survey or advertising opportunities contact Brett St. Clair on [email protected] or Jonathan Abraham on [email protected].
App developers are benefiting from a growing array of choices for building their businesses. More than 70% of iPhone app developers plan to expand to Android (see our Metrics Publisher Survey), and there are many new ad networks to monetize with, with iAd being the highest-profile upcoming addition.
All this choice is great for developers, but it also creates difficulty in choosing the right options and complexity in managing them. To help solve these problems, we’ve been highly focused on our AdWhirl open mediation solution. AdWhirl fulfills two increasingly critical business needs for app developers:
AdWhirl lets you use unlimited ad networks so that you can maximize your earnings. AdWhirl lets developers use unlimited ad networks, and allocate ad inventory to the highest-paying networks in real time. That means developers can make more money than if they only used one network. They can also communicate directly with the networks to know when high-paying ad campaigns are in the pipeline and adjust their allocations to take advantage of them.
AdWhirl helps you manage business complexity so that you can focus on developing apps. App developers are putting out more apps, and now they’re doing it on both iPhone and Android. Managing ad networks, app cross-promotion, free-to-paid user upgrades, and even direct ad sales across all these apps is complex and difficult – AdWhirl’s powerful simplicity helps developers do it all easily and in one place.
AdWhirl fulfills these needs by giving developers more control, flexibility, and ease of use than anyone else. We’ve put together a short presentation on how AdWhirl helps developers grow their businesses – enjoy!
If you plan to attend CXO Mobility Summit 2010 in Hong Kong this Wednesday, May 19, 2010, be sure to check out AdMob’s Head of Brand Advertising for APAC, Christian Cadeo. Christian is taking part in an Industry Panel titled “How Has Your Business Evolved in the New Ecosystem”. Come hear Christian’s insights on how the market has changed and what the most valuable spaces are to participate in to succeed in the new ecosystem.
In the past year, brands have recognized that social media is often accessed by users who are mobile. In fact, Comscore just released a study finding that 30.8% of smartphone users accessed social networking sites in mobile in January 2010, up from 22.5% last year. Additionally, Comscore reported that access to Facebook in mobile climbed 112% last year, while Twitter jumped 347%. According to Comscore SVP of Mobile, Mark Donovan, “Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, email, or, increasingly, accessing social networking sites via a mobile browser.”
We’ve witnessed the mobile is social trend as we’ve run numerous mobile advertising campaigns for brands that drive traffic to their social media presence, including twitter and Facebook. Since brands have already invested in building out social media channels, it makes sense to promote them to mobile users.
A great example of how mobile is social is the campaign we ran for Stride Gum. The campaign focused 100% of their media on driving users to Stride’s Facebook page, and encouraging them to “Become a Fan” of Stride Gum. See the campaign flow in the screenshots below:
Also, our interactive video ad unit’s customizable action buttons make it possible for brands to link to their social media pages within their video ads so the user doesn’t leave the ad experience or the app they’re in while they visit a brand’s twitter or Facebook pages. Check out an example in our Wolfman case study.
To learn more about mobile advertising with AdMob, email us at [email protected].
In the past year, brands have recognized that social media is often accessed by users who are mobile. In fact, 
