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Marketing efficiency & AEO audit

Plug your funnel leaks. Show up on AI search.

Our AI agents see your brand the way your buyers' AI assistants see it. They watch what your competitors ship. They pull your funnel data. A senior marketer reads the signal and tells you what to fix.

Senior marketer embedded with your team Operators from Wish, Pinterest, Lyft, Twitter $1B+ in campaigns analyzed
One audit, three signals

Everything that shapes whether buyers find you, choose you, and come back.

01

Full-funnel efficiency

Where every dollar drops. Awareness, consideration, conversion, retention. Each stage scored against your category, with the leak points called out.

Spend efficiency CAC / LTV Stage CVR
02

Competitor benchmark

What 3 to 5 rivals are actually running: creative, pricing, offers, bundles, channel mix. Plus what's working in your category that you're missing.

Creative analysis Pricing & promo Channel mix
03

AEO scorecard

Your visibility inside ChatGPT, Gemini (which now powers Google's AI Overviews), and Perplexity. The citations you own. The ones your competitors took from you.

ChatGPT Gemini Perplexity
Definition
What is Answer Engine Optimization?

AEO is how your brand shows up when buyers ask AI a question instead of typing it into Google. Half of buying research now starts inside ChatGPT, Gemini, or Perplexity. And Gemini's AI Overview now sits above every Google search result. If you're not cited in the Overview, your SEO is doing half the job. Our AI agents run the same queries your buyers run, so you see what they see. We score your share of voice per engine, surface the citations your competitors already took, and tell you what to publish next.

Concierge, not self-serve

A senior marketer runs your audit. AI agents do the legwork.

Most audit tools hand you a generic scorecard and call it a day. We pair you with a senior growth marketer who's owned the channels you're trying to fix. Software handles scale. Operators handle decisions.

One senior marketer per audit

Assigned at kickoff. No junior analyst handoffs. The person who scopes the work runs it and presents it.

Goal alignment before data

A working session up front to lock in what you're measured on this quarter and what's actually on the line. The audit gets built around that.

A working session, not a PDF over the wall

We walk you through the brief live, answer questions, and hand you a prioritized action list. Not a deck you'll never re-open.

How it works

Four steps. Senior marketer in every one.

1

Align

A working session with your assigned marketer. We lock in goals, KPIs, the 3 to 5 competitors that matter, and what a useful brief looks like for you.

2

Pull

AI agents pull your funnel data, watch your competitors' live creative, pricing, and promotions, and crawl every major AI search engine for your brand's visibility.

3

Analyze

Your assigned marketer reads the signal. They score competitors, map AEO gaps, and call out the leaks that actually matter. AI accelerates pattern work. Humans make the calls.

4

Present

A live walkthrough of findings. Funnel leaks, competitor moves, AEO gaps, and the five highest-impact actions, ranked by what's actually shippable.

Most audits land within a week of kickoff. Scope-dependent. Depth over speed.
What you get

Inside your Loup brief.

No bloat. Four sections, each ending in a decision. Below is a stylized preview. Your real brief is named, sourced, and dated.

Full-funnel efficiency

vs. category benchmark
Awareness
on pace
Consider
on pace
Convert
−27 pts
Retain
−22 pts
You Category benchmark

AEO scorecard

200 buying-intent queries
ChatGPT (OpenAI) 42/100 −14 vs. top rival
Gemini / AI Overviews 28/100 −31 vs. top rival
Perplexity 61/100 +8 vs. top rival
Claude 47/100 flat

Competitor moves

last 14 days
Rival A launched a 3-pack bundle at 20% off. First time in 90 days. new offer
Rival B shifted creative to UGC testimonials. Down 60% on lifestyle stills. creative pivot
Rival C repriced their hero SKU $5 below yours. pricing
Rival D earned 11 new Perplexity citations this week. You earned 0. AEO gap

Top 5 recommendations

prioritized
1 Fix checkout drop-off on mobile (largest single leak). +18% CVR est.
2 Publish 6 buying-guide pages targeting unanswered Gemini queries. +22 AEO pts
3 Match Rival C pricing on hero SKU or bundle to disguise the gap. defend share
4 Test UGC creative. Three concepts based on Rival B's winning frame. CAC −12% est.
5 Win back retention with a 30-day reorder nudge. +9% LTV est.
Why us, and why now?

Efficiency is everything. Traditional agencies aren't built for that.

"Marketers want fewer vendors, faster answers, and proof of ROI. Traditional agencies aren't built for that."

They bill by the hour. They scale by hiring juniors. We built a tech company instead. AI agents do the work at scale. A senior marketer makes the calls. You get the depth of an operator and the scale of software.

F
Frost Li, Founder & CEO
Growth at Wish. Advisor to Lyft, Pinterest, Spring, Quince. Over $1B in campaigns analyzed across DTC, marketplaces, and ridesharing.
Operator & advisor experience
Wish Lyft Pinterest Spring Quince Twitter
FAQ

Questions worth answering up front.

What is AEO and how is it different from SEO?
AEO is Answer Engine Optimization. It measures whether AI assistants cite your brand in the answers they generate. SEO measures where you rank on a list of blue links. A page can rank #1 in Google and still be invisible inside ChatGPT's answer to the same query. And because Gemini's AI Overview now sits above every Google search result, if you're not cited in the Overview your SEO is doing half the job. Loup audits both and scores them separately.
Which AI engines do you audit?
ChatGPT (OpenAI), Gemini including Google's AI Overviews, Perplexity, and Claude. We can add emerging engines on request.
How long does a Loup audit take?
Scope-dependent. Most audits land within a week of kickoff. A senior marketer pairs with your team to align on goals and KPIs before any data is pulled, so the timeline reflects depth, not turnaround pressure. We'd rather take an extra two days and hand you the right brief than rush a generic one.
How is this different from a traditional marketing audit, or a self-serve AEO tool?
Traditional audits run 2 to 6 weeks and end in a deck of observations. Self-serve AEO tools hand you a generic scorecard. Loup uses AI agents to crawl your site, your competitors, and every major AI search engine the way your buyers do. Then a senior growth marketer reads the signal, applies judgment, and walks you through the findings in a working session. No dashboard to learn. No retainer to sign.
Do you work with my agency, or replace them?
Most clients give the brief to their existing agency or in-house team to execute. Loup is the diagnostic, not the agency of record.
What happens after the audit?
You leave with a prioritized list of efficiency fixes and AEO interventions you can ship yourself or hand to your agency to execute.
Your next move

Stop guessing where your spend leaks. Stop wondering if AI knows you exist.

Book a 20-minute call. A senior marketer scopes the audit with you, aligns on the KPIs that matter, and gets to work.