Majestic (Majestic.com)

In this episode of #SEOin2026, Yordan Dimitrov discusses the importance of embracing change, particularly with the rise of AI in search. During this interview with David Bain, Yordan highlights the need for brands to adapt their strategies to remain visible and relevant in a rapidly changing environment. Their discussion covers user behaviour, the significance of testing new tools, and the importance of understanding the user journey to optimise conversions. You can read/watch/listen to the full interview at https://maj.to/4t2TsBR

In this episode of #SEOin2026, Andrew C. discusses how understanding user behaviour through analytics and customer feedback can lead to better testing outcomes. During this interview with David Bain, Andrew highlights the importance of focusing on conversion rates rather than just traffic, identifying friction points in user experience, and adapting to seasonal changes in e-commerce. You can read/watch/listen to the full interview at https://maj.to/4cLTo4w

In this episode of #SEOin2026: Additional Insights, Laura Iancu talks about the importance of treating AI mindfully in search and marketing and advocates for a more inclusive version of the internet through mindful prompting. During this interview with David Bain, Laura highlights the need to avoid perpetuating stereotypes and biases in AI interactions, using an example to illustrate the consequences of limited categories. Laura also stresses the responsibility of AI users in ensuring unbiased data input, suggests using resources like the APA's inclusive language guidelines and GLAAD's media reference guide, and explains why AI should be seen as a cultural infrastructure, requiring mindful and transparent practices. You can read/watch/listen to the full interview at https://maj.to/3OCOkpl

In this episode of #SEOin2026, Filipa Serra Gaspar discusses the relationship between SEO and ASO (App Store Optimisation) and the importance of integrating both strategies for sustainable business growth. During this interview with David Bain, Filipa covers various aspects of ASO, including keyword research, visual optimisation, the role of reviews and ratings, and the timing of app download prompts. Filipa also provides insights into best practices and tools for optimising app visibility and user retention. You can read/watch/listen to the full interview at https://maj.to/4sGnPh1

In this episode of #SEOin2026, Crystal Carter discusses the importance of multi-channel marketing, understanding audience engagement, and preparing for future search trends. During this interview with David Bain, Crystal highlights the need for brands to actively participate in various digital platforms and to assess their online presence to improve visibility and connections with users. You can read/watch/listen to the full interview at https://maj.to/4bcYynq

In this episode of #SEOin2026, Mathilde Høj discusses the need for an integrated marketing approach that encompasses various platforms and user behaviours. During this interview with David Bain, Mathilde highlights the importance of understanding audience dynamics, adapting to new technologies like AI, and measuring success across multiple channels. Their discussion also touches on the challenges of content creation for diverse user personas and the need to keep pace with changing consumer behaviours. You can read/watch/listen to the full interview at https://maj.to/4cQrX9L

In this episode of #SEOin2026, Ivana Flynn discusses the importance of diversifying traffic sources amid changing Google dynamics and the rise of platforms like Reddit and Bing. During this interview with David Bain, Ivana highlights the role of AI in search and its impact on content strategy, as well as the significance of Reddit as a traffic source for various businesses. Their discussion also touches on the engagement with AI-generated content versus human content on Reddit, revealing insights into how brands can leverage these platforms to improve visibility and traffic. You can read/watch/listen to the full interview at https://maj.to/3NqsYe2

In this episode of #SEOin2026: Additional Insights, David Iwanow talks about focusing on pain points for teams or customers, particularly in the context of Gen AI. During this interview with David Bain, David advises against tracking Gen AI results the same way as traditional keywords, suggests focusing on specific, high-value keywords and creating high-quality, original content that adds real value, and the need to address misinformation and legal content issues in Gen AI results. David also recommends leveraging video content, especially for complex or nuanced topics, and using customer service data to identify and address common pain points, which can improve brand trust and reduce customer service costs. You can read/watch/listen to the full interview at https://maj.to/4cVdAjM

Our livetream panel discussion on "What Can SEOs Learn from Brand Strategy Experts?" is hosted by David Bain and features the following guests: Chris Bullick (https://lnkd.in/ejzAYPyS) Jess Tofi (https://lnkd.in/e3PJhKdG) Martin Dyhouse (https://lnkd.in/eWbndHUa)

In this episode of #SEOin2026, Sean Barber highlights the need for businesses to research their audience and optimise their presence on different platforms, including social media and AI search engines During this interview with David Bain, Sean discusses the significance of measuring impact, tracking user journeys, and adapting content strategies to fit different platforms. Their conversation also covers the importance of knowing your audience and being a trustworthy source throughout their journey. You can read/watch/listen to the full interview at https://maj.to/4cEUDSW