THE VOICE OF THE ADVERTISING INDUSTRY 1998-2025
The Voice of the Advertising Industry.
Sarah Siddiqui discusses how brands can use pop culture in their content marketing.
Alyan Khan-Yusufzai comments on how Gen Z is rewriting the rules of working in Pakistan’s ad industry.
Through its commitment to authentic content, Aurora has served a foundational role in the
evolution of Pakistan’s marketing and advertising industry, writes Amin Rammal.
Shoaib Qureshy recaps his contributions to Aurora
Umair Kazi looks back at an era.
Faraz Maqsood Hamidi wraps up a column that lasted 27 years.
Acknowledging Aurora’s contribution to the ad industry, Zohra Yusuf expresses her hope of seeing the return of the magazine in digital form.
Always far more than only the sum of its parts, should have advertisers done more to ensure Aurora’s continuity? Javed Jabbar poses the question.
Pakistan’s industry must prepare to deal with its fiercest agents
of change – the climate and AI, writes Mariam Ali Baig.
Shizra Mangnejo interviews Syed Asad Rizvi, Head of Marketing & Corporate Communications, JazzCash.
Metrics deserve both our respect and our caution, writes Ans Khurram.
Saima Saleem, Creative Director and Associate Producer at AzadFilm who leads the Communication Department at SIUT Karachi, lists her favourite ad campaigns.
Sheryar Latif discusses the emergence of
AI as marketing’s most potent influencer.
Are Pakistan’s Gen Zers rejecting conspicuous consumption?
Maha Shahid poses the question.
Faizan Usmani on the illogical world of Subcontinental nicknames.
From his American shores, Oswald Lucas looks at how advertising is done there and
here – and concludes Pakistani advertisers need to have much more fun.
The recent conflict between India and Pakistan has highlighted the urgent need for journalists from both sides to collaborate, verify and inform, argues Zahra Salah Uddin.
A day in the life of Rabeel Warraich, Founder and CEO, Sarmayacar.
Faraz Maqsood Hamidi on Karachi's quiet shift to electric transport.
Alyan Khan Yusufzai on how Dubai Chocolate expanded from a treat to becoming an example of modern brand storytelling.
Sonya Rehman profiles Suneel Sarfraz Munj, co-Founder, PakWheels.
Emen Iftikhar Kiani selects her favourite and least favourite ad campaigns.
Sarah Siddiqui discusses how brands can use pop culture in their content marketing.
Shizra Mangnejo interviews Syed Asad Rizvi, Head of Marketing & Corporate Communications, JazzCash.
Metrics deserve both our respect and our caution, writes Ans Khurram.
Shizra Mangnejo interviews Syed Asad Rizvi, Head of Marketing & Corporate Communications, JazzCash.
A day in the life of Rabeel Warraich, Founder and CEO, Sarmayacar.
