Communication

Everyone gets ICP wrong. What people think ICP stands for is 'Ideal Customer Profile.' But here's the problem: Most companies define it like this: → 200+ employees → Technology industry → Series B or later → VP of Sales is the buyer That's not an ICP. That's demographics and firmographics. I want you to think about ICP differently. ICP = Ideal Customer PROBLEMS. Your real ICP isn't a company size or an industry. It's the customers who have the specific problems you solve. I was recently speaking at a conference with 150 CEOs in the room. I asked them: "What problems do you solve?" Four or five of them answered. Every. Single. One. talked about benefits. Not problems. "We help companies scale faster." "We improve operational efficiency." "We drive revenue growth." Those aren't problems. Those are outcomes. Problems sound like: "Our reps are wasting 3 hours a day on manual data entry." "We're losing deals because our follow-up takes 5 days." "Our managers have no visibility into pipeline until it's too late." THAT'S the level of specificity you need. Here's the truth: There are plenty of 200-person tech companies that don't have the problems you solve. And there are 50-person companies outside your "ICP" that are DESPERATE for what you do. Firmographics are just prerequisites. They increase the likelihood of the problem existing. But the problem is the actual qualifier. When you take a problem-based approach: → Your prospecting gets sharper → Your messaging gets clearer → Your discovery gets deeper → Your win rates go up Stop defining ICP by company size. Start defining it by customer problems. This will change how you target, who you target, how you message and most importantly how quickly you can close.

I was shadowing a coaching client in her leadership meeting when I watched this brilliant woman apologize six times in 30 minutes. 1. “Sorry, this might be off-topic, but..." 2. “I'm could be wrong, but what if we..." 3. “Sorry again, I know we're running short on time..." 4. “I don't want to step on anyone's toes, but..." 5. “This is just my opinion, but..." 6. “Sorry if I'm being too pushy..." Her ideas? They were game-changing. Every single one. Here's what I've learned after decades of coaching women leaders: Women are masterful at reading the room and keeping everyone comfortable. It's a superpower. But when we consistently prioritize others' comfort over our own voice, we rob ourselves, and our teams, of our full contribution. The alternative isn't to become aggressive or dismissive. It's to practice “gracious assertion": • Replace "Sorry to interrupt" with "I'd like to add to that" • Replace "This might be stupid, but..." with "Here's another perspective" • Replace "I hope this makes sense" with "Let me know what questions you have" • Replace "I don't want to step on toes" with "I have a different approach" • Replace "This is just my opinion" with "Based on my experience" • Replace "Sorry if I'm being pushy" with "I feel strongly about this because" But how do you know if you're hitting the right note? Ask yourself these three questions: • Am I stating my needs clearly while respecting others' perspectives? (Assertive) • Am I dismissing others' input or bulldozing through objections? (Aggressive) • Am I hinting at what I want instead of directly asking for it? (Passive-aggressive) You can be considerate AND confident. You can make space for others AND take up space yourself. Your comfort matters too. Your voice matters too. Your ideas matter too. And most importantly, YOU matter. @she.shines.inc #Womenleaders #Confidence #selfadvocacy

I've coached 400+ CEOs. The best ones don't communicate better. They communicate differently. While average leaders wing it, great ones use proven methods that turn conversations into opportunities. After 20+ years studying top performers, I've identified 7 communication systems that separate good from great. (Save this. You'll need it for your next big meeting.) 1. The 3 Levels of Listening Stop listening to reply. Start listening to understand. Level 1: You're thinking about your response Level 2: You're focused on their words Level 3: You're reading the room—energy, tone, silence One CEO used this to uncover why his top performer was really leaving. Saved a $10M account. 2. What? So What? Now What? Transform rambling updates into decisive action. What = The facts (30 seconds max) So What = Why it matters to the business Now What = The specific decision needed Cut meeting time by 40%. 3. PREP Method Never fumble another investor question. Point: Your answer in one sentence Reason: Why you believe it Example: Proof from your business Point: Reinforce your answer Practice this for 5 minutes daily. Sound prepared always. 4. RACI Matrix Kill confusion before it starts. Responsible: Who does the work Accountable: Who owns success/failure (only ONE person) Consulted: Who gives input Informed: Who needs updates Projects with clear RACI are 3x more likely to succeed. 5. Story of Self/Us/Now Move hearts, not just minds. Story of Self: Why YOU care (personal conviction) Story of Us: Our shared challenge Story of Now: The urgent choice we face This framework has helped politicians win. It'll help you raise capital or inspire your team to meet a big goal. 6. The Pyramid Principle Get board approval in half the time. Start with your recommendation Give 3 supporting arguments (max) Order by impact (strongest first) Data goes last, not first McKinsey consultants swear by this. So should you. 7. COIN Feedback Model Make tough conversations productive. Context: When and where it happened Observation: What you saw (facts only) Impact: The business consequence Next: Agreed action steps No more avoided conversations. No more resentment. Your next funding round, key hire, or major deal doesn't depend on working harder. It depends on communicating better. Because in the end, leadership isn't about having all the answers. It's about asking better questions, listening deeper, and communicating with precision. Your team is waiting for you to lead like this. P.S. Want a PDF of my Leadership Communication Cheat Sheet? Get it free: https://lnkd.in/dbaSN9fJ ♻️ Repost to help a founder level up their communication. Follow Eric Partaker for more leadership tools.

🌍 Ten Years After Paris: is the Climate Crisis a Disinformation Crisis? In 2015, the world made a historic promise: to keep global warming well below 2°C, and ideally below 1.5°C. We committed to major emission cuts by 2030, and net-zero by 2050. The Paris Agreement marked a new era of global climate cooperation. But ten years on, we're still struggling with cooperation while the World Meteorological Organization tells us that the Earth’s average temperature exceeded 1.5°C over a 12-month period (Feb 2023–Jan 2024) for the first time. Why? 🔍 A groundbreaking new study, led by 14 researchers for the International Panel on the Information Environment, reviewed 300 studies from 2015–2025. The findings are alarming: powerful interests – fossil fuel companies, populist parties, even some governments – are systematically spreading misleading narratives to delay climate action. 🧠 Misinformation isn't just about denying climate change. It’s now about strategic skepticism – minimizing the threat, casting doubt on science-based solutions, and greenwashing unsustainable practices. 📺 This disinformation flows through social media, news outlets, corporate reports, and even policy briefings. It targets all of us – but especially policymakers, where it can shape laws and delay critical decisions. 💡 So what can we do? 1️⃣ Legislate for transparency and integrity in climate communication. 2️⃣ Hold greenwashers accountable through legal action. 3️⃣ Build global coalitions of civil society, science, and public institutions. 4️⃣ Invest in climate and media literacy for both citizens and leaders. 5️⃣ Amplify voices from underrepresented regions – like Africa – where more research is urgently needed. We must protect not only the planet’s climate, but the integrity of climate information. 🔗 Read more on how disinformation is undermining climate progress – and what we can do about it: https://lnkd.in/eDN9hKAJ 🕰️ The window is small. But with truth, science, and collective action, we can still turn the tide.

As we enter 2024, remember how tempting it is to pay attention to the loud, confident voices in our lives (in meetings, in teams, in families, in society). However, the deep thinkers who hold back often have the key you need to unlock our problems and move things forward. It’s not just a question of listening, it’s listening for the right things from the right people. It's not that I am picking on loud people. I am not saying, for example, that people who talk more, who are more extroverted, don't ever have the answers. Of course, they do. The thing is, when people who talk more (or more confidently, or more smoothly, or more openly) have the answer, people already know about it because it's already being expressed. Nor am I saying that everyone who is quiet has the answer. It's obviously true that someone who is not speaking may not have the answer. The thing is, when people don't talk as much (or as confidently, or as smoothly, or as openly) but they have the answer, people won't know because it isn't being expressed. It takes a particular approach to facilitation, to team dynamics, to creating team rules and expectations to make sure the best ideas win out. Here are a few ways to do this: 1. Frame the decision to be made: what the decision is, why it matters, how the decision will be made 2. Send it in advance along with the ask that each person comes prepared to share their POV with data to support it 3. Ask people to write down answers before talking i.e. a write-storm before they brainstorm 4. Set rules of the road: an obligation to speak up, a culture of listening, a rule of not dominating, and a commitment to support the decision once it’s been made 5. Facilitate the conversation: ask for quiet voices to speak up 6. Have louder voices restate what others have said before jumping in with their own opinions 7. Nobody speaks twice until everyone has spoken once 8. Divide up the group into subgroups to solve the problem separately and come together to share their different ideas 9. Ask people to switch sides and argue against their own position #listenright #decipher #discern Effortless https://lnkd.in/gizMz9U Essentialism https://lnkd.in/g82e5uGK Podcast https://lnkd.in/eaDjxm6M

Conflict is inevitable. Emotional intelligence is the antidote. This “conversation guide” is a blueprint for emotional intelligence in action. ✅ Every step here reflects self-awareness, empathy, impulse control, and respect for others’ perspectives — the core pillars of EQ. ✅ Difficult conversations often go wrong not because of what we say, but how and when we say it. ✅ Mastering these skills turns conflict into collaboration. ✅ You create safety, preserve dignity, and move toward solutions — not stand-offs. Bottom line: 🧠 The emotionally intelligent leader doesn’t avoid hard conversations because they know how to have them well. That’s where trust is built, relationships deepen, and real progress happens. Give it another read, and tell me what you think... HOW TO MASTER DIFFICULT CONVERSATIONS 1️⃣ Timing Matters ❌ Don’t ambush someone when they’re stressed or busy. ✅ “Can we find a time that works for both of us?” 2️⃣ Starting With Empathy, Not Ego ❌ Don’t jump in with blame or judgment. ✅ Begin by acknowledging their perspective and emotions. 3️⃣ Staying Steady, Not Reactive ❌ Don’t snap back or shut down. ✅ “Okay, I hear you. Can you help me understand what happened?” 4️⃣ Tackling It Early ❌ Don’t let negative feelings fester. ✅ Bring up issues when they’re still small. 5️⃣ Creating The Right Setting ❌ Don’t have tough talks in public or around peers. ✅ “Mind if we step aside and talk in private for a minute?” 6️⃣ Focusing On The Issue ❌ Don’t bring up past grudges or performance issues. ✅ Stay on topic and address one concern at a time. 7️⃣ Finding Common Ground ❌ Don’t frame the conversation as “winning” vs. “losing.” ✅ “We both want [X] by [date and time], right?” 8️⃣ Accepting Responsibility ❌ Don’t deflect or minimize your role in the situation. ✅ “I could’ve handled that better — my bad.” 9️⃣ Avoiding Absolutes ❌ Don’t use words like “always,” “never,” or “impossible.” ✅ Recognize nuance and exceptions to patterns. 🔟 Offering Solutions ❌ Don’t just present problems without plans for moving forward. ✅ “Here’s what I think could help... what do you think?” --- ♻️ Repost if this resonates. ➕ Follow Travis Bradberry for more and sign up for my weekly LinkedIn newsletter. Do you want more like this? 👇 📖 My new book, "The New Emotional Intelligence" is now 10% off on Amazon and it's already a bestseller.

There's a good chance, if your workplace has attempted #diversity, #equity, and #inclusion work, that it's at times fallen into the trap of admiring your problems rather than solving them. I've seen this dynamic play out nearly a dozen times. An organization kicks off an inclusion campaign with a big event spotlighting employee experiences and raising awareness about exclusion. It's a big lift from employee volunteers, but it feels more than worth it. People's eyes are opened, and their appetite for change is huge. Committees get formed. Initiatives are launched. Tasks get divvied up and slowly start moving. The following year, to mark the anniversary of their efforts, leaders organize another event. Executives attend and speak out about their commitment to DEI. Employee volunteers once again make a big effort — whether to share their stories, publicize the event, or show up in great numbers — to help it succeed. Attendees there are broadly supportive. They nod solemnly at remaining barriers, cheer loudly at successes, and leave feeling satisfied about their commitment. But behind the scenes, the committees are slowing down. Change is taking longer than it should. At some point, leaders might try to put on another event. Executives might still be willing to show up. Attendees might still be excited to commemorate and celebrate. But the volunteers don't materialize. No one wants to share their story. No one wants to put in that unpaid labor yet another time. Behind the scenes, the committees have been disbanded or abandoned as their efforts to end exclusion have all hit major roadblocks to changing an organization that seemed more excited to talk about their problems than actually fix them. This is how DEI efforts die in real life; not from a social media firestorm (though those don't help) but from the slow suffocation of real change in favor of empty performances. These artifacts are about as similar to DEI as shed snakeskin is to the snake itself: pretty, but destined for the compost heap. Escaping this trap of admiring our problems — be they racism, sexism, ableism, inequality or otherwise — requires that we shift our focus from events to interventions. For every action we take, we have to ask ourselves: "what issue is this working to solve?" "How will this effort fix a problem?" "How is it incomplete, and what other work is required to follow through?" Measurement and accountability are absolute requirements. If you're working to end exclusion, then you measure progress by measuring inclusion, whether people's feelings of respect, value, and safety, or through proxy metrics like retention and engagement. "Number of event attendees" is irrelevant. If your interventions make a difference, scale them up. If your interventions don't move the needle, put your effort elsewhere. It can be easy in this moment to treat public commitment to DEI as the end-all-be-all. But impact, both then and now, is what matters most.

“Our messaging is not working” Enrique Ortiz, a veteran conservationist and founding member of the Andes Amazon Fund, has spent decades translating the complexities of ecosystems into action. But in his recent commentary for Mongabay, he issues a striking critique—not of science itself, but of how it’s conveyed. “Facts are not the most important part,” Ortiz writes. “The current narrative needs a re-thinking.” That rethinking, he argues, begins not with more data, but with deeper insight into how people process information, make decisions, and respond emotionally to the world around them. Ortiz’s concern is not that people are unaware of climate change. In fact, the majority of the global population acknowledges it. But many remain unmoved, caught in a web of abstract language, ideological filters, and emotional distance. Scientific accuracy, while essential, often falters in the face of cognitive and cultural barriers. Ortiz points to the findings of cognitive scientists and neuroscientists: facts rarely shift belief systems. Instead, people gravitate toward stories, experiences, and social cues. “When facing uncertainty,” he notes, “humans make decisions that are satisfactory, rather than optimal.” This disconnect, Ortiz argues, is especially clear in environmental communication. Words like “rewilding,” “green,” or “ecological” may have once inspired clarity, but have since become muddled through overuse or conflicting interpretations. Worse, they sometimes trigger skepticism or backlash. In this fog of abstraction, the human connection is lost. What’s needed, Ortiz suggests, is a new narrative strategy—one that harnesses the emotional power of stories and speaks to how people actually think and feel. He draws from his own experience as an educator: while his lectures on plant-animal interactions faded from memory, it was the stories that lingered. This phenomenon, known as “narrative transportation,” isn’t mere sentimentality. It’s a neurological reality that helps ideas stick—and decisions shift. Rather than continuing to warn of catastrophe, Ortiz believes we should share stories of adaptation and resilience. From Andean farmers modifying how they grow quinoa and potatoes, to everyday consumers making environmentally conscious choices, these narratives offer agency and hope. They bridge divides and foster shared values. “Our messaging is not working,” Ortiz writes bluntly. “We need a revolution in narratives—and in how we tell them.” That revolution may begin not in the lab or the newsroom, but in the quiet space where empathy meets understanding—and where change can finally take root. 📰 His piece: https://lnkd.in/gmrWBcc5 📸 Hoatzin. My photo.

Every sales team doing outbound needs to know this about email deliverability in 2024: No EXCEPTIONS. Email deliverability is a “death by a thousands paper cuts” type of situation. Stop stacking paper cuts. ✅ Set up secondary domains. If you are still cold emailing off your primary email domain you may be in big trouble. The last thing you want (especially if you aren’t a reputable company) is to burn your primary domain. This doesn’t just affect your sales team. It affects everybody at your company. ✅ Set up your DNS (DMARC, SPF & DKIM) records for ALL of your secondary domains. ✅ Secondary domains should link to your primary. You want to make sure your prospects are being directed to your actual company domain if they are curious and click. ✅ Instantly.ai recommends limiting yourself to 3 email addresses per domain. ✅. Email Warmup - Domains should be “warmed up” for 14 days before cold emailing. Send at least 20-40 warm up emails per day per email account, with a 40% reply rate. This builds your domain reputation. NEVER switch off email warm-up. ✅ Email Volume - do NOT send more than 30 emails per day per email account. ✅ Keep your email signature plain text. No Links. AT ALL. Add your address in your signature and make sure you put a picture in your Outlook or Gmail profile. ✅ Vary your cold email copy. Sending the same template to every prospect signals that you are a spammer. Take the time to personalize emails. For emails further in your sequence, use Spintax. Use alternate phrases “Hi, Hey, Hello”. ✅ Understand that your domain gets TORCHED when people mark your email as spam. Good and relevant copy matter. Also, don’t run 7+ email step sequences. It’s okay to have sequences that are 15 steps. But make them multi-channel (Calls, LinkedIn, Email). ✅ Constantly monitor your email deliverability. Highly recommend using Instantly.ai to make this all easier. Maintaining good deliverability over time is key in the success of outbound. Curious - what else should I have mentioned here?

One skill separates great communicators from average ones: Perspective-taking. The ability to see things from someone else’s point of view. But most people do it wrong. Here’s how to do it right, especially when you’re leading or being led: When you’re the boss, persuading down: You’re trying to convince Maria on your team to do something different. She’s pushing back. Your instinct might be to assert your authority. But that’s a mistake. Here’s why… Research shows: The more powerful you feel, the worse your perspective-taking becomes. More power = less understanding. So if you want to persuade Maria, don’t lean into your title. Do the opposite: dial your power down, just briefly. Try this: Before the next conversation, remind yourself: Maria has power too. I need her buy-in. Maybe she sees something I don’t. Lower your feelings of power to raise your perspective. From that place, ask: → What does she see that I’m missing? → What might be in her way? → What’s a win-win outcome? That shift changes the entire dynamic. Instead of steamrolling, you’re collaborating. And that’s how you earn trust and results. Now flip it. You’re the employee persuading your boss. It’s a high-stakes moment. You’re nervous. So do you appeal to emotion? No. Drop the feelings. Focus on interests. Here’s the key question: “What’s in it for them?” Not how you feel. Not your big dream. → Will it save time? → Improve performance? → Help them hit their goals? Make it about their world, not yours. Why? Because every boss has a mental shortcut: → Does this employee make my life easier or harder? Be the person who brings clarity, ideas, and upside. Not complaints, drama, or friction. In summary: → Persuading down? Dial down your power to see clearer. → Persuading up? Focus on their interests, not your emotions. Perspective-taking is a superpower, if you learn how to use it. Now practice, practice, practice.