🎨 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗹𝗼𝗰𝗮𝗹𝗶𝘇𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 shouldn’t mean compromising your brand standards. See how 𝘁𝗼𝗽 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 use 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗜 to 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗮𝘀𝘀𝗲𝘁𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗹𝗼𝘀𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗿𝗼𝗹. This year’s “𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗜𝗺𝗽𝗮𝗰𝘁” winners from the 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗜𝗺𝗽𝗮𝗰𝘁 𝗔𝘄𝗮𝗿𝗱𝘀 are showing us exactly how it's done. By using Google AI, they’re scaling high-fidelity assets seamlessly without the heavy overhead. Here is how the winners are unlocking campaign performance: 🛠️ SearchKings® x Spray-Net: Used Veo, Gemini, and Lyria to produce fully realized 30-second commercials triggered by seasonal home-decay signals. They even built a custom Gemini Gem to automatically vet assets for strict brand compliance. This strategy 𝗰𝗼𝗺𝗽𝗿𝗲𝘀𝘀𝗲𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗶𝗺𝗲𝗹𝗶𝗻𝗲𝘀 𝘁𝗼 𝟰𝟴 𝗵𝗼𝘂𝗿𝘀, 𝘀𝗮𝘃𝗲𝗱 $𝟯𝟳,𝟬𝟬𝟬 𝗶𝗻 𝗰𝗼𝘀𝘁𝘀, and 𝘂𝗻𝗹𝗼𝗰𝗸𝗲𝗱 𝗮 𝟱𝟬% 𝗹𝗶𝗳𝘁 𝗶𝗻 𝗶𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀. 🎯 Brennan Enterprises - North Texas Window and Exterior Door Experts: Driven by Paid Media Coordinator @Kevin Le, the team captured demand for premium window replacements by shifting to an AI-driven framework tailored to real-time homeowner intent. They leveraged Performance Max modular asset groups to dynamically assemble creatives and ran sequenced messaging via Demand Gen on YouTube. This personalization 𝗱𝗿𝗼𝘃𝗲 𝗮 𝟯𝟭% 𝗹𝗶𝗳𝘁 𝗶𝗻 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲, 𝟮𝟰% 𝗹𝗼𝘄𝗲𝗿 𝗖𝗣𝗔, and 𝗴𝗿𝗲𝘄 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗯𝗼𝗼𝗸𝗶𝗻𝗴𝘀 𝗯𝘆 𝟰𝟴%.
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Google Ads reposted this
It’s been fascinating to see how people are actually using AI in Search. When we first started rolling out these features, there were a lot of questions. Many thought AI would make searching obsolete -- because why search if AI can just give you a quick answer? But we’re actually seeing the opposite. Turns out, when people can ask whatever questions are on their minds, they use Google Search more than ever. People also asked if AI in Search would mean that people never click through to websites anymore. Actually, as we’ve shared before, we continue to send billions of clicks to the web every day through Search. And we’ve designed our AI features in Search to connect people to websites. In fact, we’re now sending billions of clicks to websites every week through AI features in Search alone – and we’re just getting started. We’re continuously improving and iterating to make it easier to dive deeper and connect with the sites you love.
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Does testing Smart Bidding Exploration mean targeting less relevant queries? In this Community Q&A edition of Ads Decoded, Ginny Marvin is answering the three most common questions she’s been getting about bidding and budgets this month: 💬 How does Smart Bidding Exploration expand my reach but not my targeting? 💬 When should I use Promotion Mode vs. Seasonality Adjustments? 💬 When should I use Max conversions/Max conversion value vs. a tCPA or tROAS bidding strategy? Watch the episode and get Ginny's key takeaways and tips from the conversation ⬇️
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Google Ads reposted this
Don’t put off this account security action! Passkeys are required to complete many sensitive actions in Google Ads. You will need a passkey to take sensitive actions in your Google Ads account – such as add or manage users, add new customers or accounts, update billing, etc. No passkey? No sensitive action. While we’re rolling out this requirement in phases, there’s no need to wait to start using Passkeys for tighter account security now. Passwords aren’t as secure as you may think. Passkeys are much more secure against phishing and hijacking. Even if a hijacker tricks you to click a bad link, your passkey won't work there. On top of that, passkeys are faster and easier to use than passwords. Don’t wait to secure your account. It’s a cinch to create a passkey. Right now, go to g[dot]co/passkeys
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Google Ads reposted this
Woah... what a cool idea! 💡 Google imported all of the documents, studies, and information about Performance Max into a NotebookLM project and handed over the keys to their product users. Now it's even easier for their users to find the information they need! This is a tactic that product owners and marketers should be considering, especially if you have a technical product. I mean, you have all of the documents, success stories and more, why not package it up into a usable format like this?
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How do you stop your 𝗔𝗜 𝗠𝗮𝘅 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 from routing local searchers to landing pages on the opposite side of the country? 📍 In this Community Q&A edition of Ads Decoded, Ginny Marvin tackles some of the toughest questions on AI Max from a recent AMA with Paid Search Association members, including Brad Geddes, Jeremy Krantz, and Sarah Stemen. We cover: 1️⃣ 𝗗𝗦𝗔 𝘁𝗼 𝗔𝗜 𝗠𝗮𝘅 𝗺𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Maintain your current campaign structure and use the upgrade tool (Other settings > Dynamic Search Ad setting) to preserve historical data and avoid learning cold starts. 2️⃣ 𝗚𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗺𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗙𝗶𝗻𝗮𝗹 𝗨𝗥𝗟 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Use the ad group-level locations of interest setting to ensure matches align with local searchers. 3️⃣ 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘃𝗼𝗹𝘂𝗺𝗲 𝘁𝗵𝗿𝗲𝘀𝗵𝗼𝗹𝗱𝘀: AI Max has no minimum conversion threshold, but it does require sufficient budget headroom to find those additional relevant queries and conversions. 4️⃣ 𝗧𝗲𝘅𝘁 𝗱𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿𝘀 𝗳𝗼𝗿 𝗦𝗲𝗮𝗿𝗰𝗵 𝗮𝗱𝘀: These campaign-level assets are guaranteed to show in the first description line of your responsive search ads - even when using Final URL expansion. Watch the episode and get Ginny's key takeaways and tips from the conversation ⬇️
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𝐖𝐚𝐧𝐭 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐑𝐎𝐈 𝐟𝐫𝐨𝐦 𝐲𝐨𝐮𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬? 𝐒𝐭𝐨𝐩 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐦𝐢𝐜𝐫𝐨𝐦𝐚𝐧𝐚𝐠𝐞 𝐭𝐡𝐞 𝐀𝐈. 𝐒𝐭𝐚𝐫𝐭 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐝𝐚𝐭𝐚. This was the biggest takeaway from Day 1 of the 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐀𝐈 𝐒𝐮𝐦𝐦𝐞𝐫 𝐁𝐨𝐨𝐭𝐜𝐚𝐦𝐩 🥾☀️ Swipe through for the Day 1 recap and your 3-step measurement framework. ➡️ 𝐖𝐡𝐚𝐭’𝐬 𝐜𝐨𝐦𝐢𝐧𝐠 𝐧𝐞𝐱𝐭? 𝐉𝐮𝐥𝐲 𝟏𝟓 | 𝐃𝐚𝐲 𝟐: Modern Search Strategy 🔍 How to execute the 4 essential building blocks of AI-powered Search to maximize ROI. 𝐉𝐮𝐥𝐲 𝟏𝟔 | 𝐃𝐚𝐲 𝟑: YouTube & Demand Gen 🎥 How to use Google’s latest Demand Gen features to scale creative, spark discovery, and convert high-intent audiences. Don’t forget to tune in! ☀️🍦 #GoogleAds #AISummerBootcamp #DigitalMarketing #DataStrategy
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When the world tunes in, they turn to Search. 🔍 A truly historic milestone that proves Search is exactly where real-time discovery begins. 🇦🇷 ⚽️ 🇪🇬
Google Search broke all prior usage records and saw its highest usage in history right after Argentina scored their winning goal in yesterday’s match! 🤯 Great to see the global excitement for the World Cup... can't wait for the semis and final!
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Are standard 30-day reporting windows masking your actual ROI? 📉 In the latest edition of Ads Decoded, Ads Product Liaison Ginny Marvin recaps her recent live Q&A session with Julie Friedman Bacchini and the PPC Chat community, diving deep into 3 big questions from Google Marketing Live. 1️⃣ Boris Beceric ✅ asked about 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐅𝐮𝐭𝐮𝐫𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 (QFC): what’s the concept, why is it a thing, and who needs it? 2️⃣ Ginny got a lot of questions about 𝐡𝐨𝐰 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐚𝐝𝐬 𝐞𝐥𝐢𝐠𝐢𝐛𝐥𝐞 𝐭𝐨 𝐬𝐡𝐨𝐰 𝐢𝐧 𝐀𝐈 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰𝐬 𝐚𝐧𝐝 𝐀𝐈 𝐌𝐨𝐝𝐞. 3️⃣ Reva Minkoff asked: Do advertisers need to establish 𝐮𝐬𝐚𝐠𝐞 𝐫𝐢𝐠𝐡𝐭𝐬 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬 before using their videos as ads campaigns? Watch the episode and get Ginny's key takeaways and tips from the conversation ⬇️
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We’re making Google Ads 𝐦𝐨𝐫𝐞 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫. Discover how our new AI and agentic experiences can simplify your entire workflow: 👇 ✨ 𝟏. 𝐀𝐬𝐤 𝐀𝐝𝐯𝐢𝐬𝐨𝐫: Build and implement an effective strategy to reach your business goals, from audience recommendations to campaign creation. 📈 𝟐. 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐡𝐨𝐦𝐞𝐩𝐚𝐠𝐞: Proactively monitor campaigns and spot growth opportunities that boost your bottom line. 📊 𝟑. 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬: Reimagine your data visualization, analysis, and reporting with a quick prompt.
