Five Star Web Access
Seamless
Internet arrives for Hotel bedrooms
12 June 1997
Revealed today are details of the the successful
deployment of Internet services for hotel guests, supplied into their bedrooms.
Using Apple's Pippin Technology and the Thorn supplied Guestlink Interactive
Hotel TV system, Thorn, Apple Computer, Katz Media and MAID acting as agents for
4th Communications Network in Europe, are collaborating on the development of an
integrated Internet access system that delivers a rich Internet experience, but
requires no additional equipment to be installed within the hotel bedroom.
The guest can view Internet pages directly on their in-room TV set using the
standard TV remote control to browse the Internet. Control and access equipment
is installed in the hotels' computer room to simplify maintenance and protect
against theft or damage.
Major advantages of this system are:
* Pippin is lower cost than an in-room PC and integrates directly into the
TV system
* Pippin is more universal than a Network Computer and so can support a
wider range of Internet media, providing a more engaging environment without
limiting the user to specific Internet sites
* Pippin has proved to be more robust than other products in this
application
* The equipment is not based in the hotel room, making maintenance and
security much easier
* The system is integrated into the Guestlink Interactive Hotel TV System
for single point billing
* The system doesn't tie up the room telephone line or require additional
cabling or services
* The scalable nature of the system ensures that the installation is always
cost-effective and can be easily extended to meet peak requirements
Billing for Internet access is handled by the same Guestlink Interactive
Hotel TV System as other in-room systems such as the video channels, so the
guest receives a single bill at the end of their stay. This unique system can
be made available to every room within the hotel. Its inherent scalability
ensures that as peak demand for Internet access grows
additional equipment can be added easily, without disruption of services.
Apple's Pippin Technology, manufactured in Ireland by Katz Media, provides
robust Internet services, including text, graphics, animation, video and sound
utilising Internet standard formats. The system will be extended shortly to
enable electronic mail using an optional infrared keyboard. Guestlink
Interactive Hotel TV system manages connection of an in-room TV to an available
Pippin on request, confirms and logs billing to the room
account and switches video and sound from the Pippin to the TV. The Pippin
systems connect to the Internet through an Apple AWS7250 server.
The Internet access for the Guestlink Interactive Hotel TV system has been
installed in some ten European Hotels including the Grosvenor House Hotel, the
Intercontinental Hotel Mayfair in London and the Sheraton Palace Hotel in Milan.
It is expected that a further 20 hotels will take the service in the coming
months with the number of rooms extending to some 100,000 across Europe over
time.
Steve Everhard, European Business Development Manager for Apple's
Information Appliances Group said, "Internet access through the Guestlink
system is a fantastic achievement. The system is built around a familiar
environment for the guest - the TV - and adds considerably to the range of
services now available to hotel guests. Pippin and the MacOS have demonstrated
their unique robustness and flexibility in this application."
Alistair Forbes, Director of European Business Development, Thorn Europe
said, "Thorn provide in-room entertainment services to almost every
international hotelier across Europe. Internet services has been one of our
many plans to develop our in-room offering to guests using the Guestlink
platform. We are delighted to work with such a talented group of companies to
deliver this system."
About Thorn
Headquartered in Reading, Thorn's specialist business division is one of the
largest suppliers of screen based solutions - notably the leading-edge Guestlink
Interactive Hotel Television System. It serves commercial and institutional
customers across Europe where it is the leading hotel in-room technology
supplier, providing full service support. It is also a supplier of
Videoconferencing and information distribution systems for customers and
employees. The business division of Thorn is part of Thorn Europe which
comprises a range of business services including major brands such as Radio
Rentals and Crazy George's. Thorn Europe employs over 9,500 staff
Guestlink delivers a complete interactive hotel TV system allowing for a
wide range of services and entertainment. Guestlink includes all the usual hotel
management functions plus a range of interactive services. Internet access can
be added to any existing Guestlink installation. Thorn's home page on the World
Wide Web: http://www.hospitalitynet.nl/thorn/index.htm
About Apple Computer
Apple Computer, Inc., a recognised innovator in the information industry and
leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, personal digital
assistants and Internet content. Headquartered in Cupertino, California, Apple
develops, manufactures, licenses and markets solutions, products, technologies
and services for business, education, consumer, entertainment, scientific and
engineering and government customers in more than 140 countries.
Apple UK's home page on the World Wide Web: http://www.euro.apple.com/uk
Apple's home page on the World Wide Web: http://www.apple.com
About Katz Media
Headquartered in Paris France, Katz Media manufactures, distributes, and
sells multimedia appliances, titles, and services. Katz Media currently ships
the KMP 2000, an Internet and multimedia appliance based upon Apple's Pippin
technology that delivers a robust multimedia experience via the television.
Katz Media is a wholly owned subsidiary of Katz Media Holding Ltd. based in
Ireland.
About Fourth Communications Network (4th Network)
4th Network, of San Jose, California, is funded by investors including
Softbank, which is parent company to PC Week, and PC Week Online publisher
Ziff-Davis Publishing Co. 4th Network is the world's most advanced specialist
Internet service provider to the hotel and leisure industries with patented
in-room Internet distribution technology, global advertising placement
technology and a portfolio of business traveller services, including mobile
email and corporate Intranet access. Additionally 4th Network has established
partnerships with Internet leaders including Yahoo, E*Trade, Hotmail and Hughes
and has attracted investment from Softbank and Mitsui & Co. Ltd.
4th's home page on the World Wide Web: http://www.4thnet.com
About M.A.I.D.
Based in London, M.A.I.D is a leading supplier of online business
intelligence services to business professionals worldwide. Established in 1985
M.A.I.D was floated on the London Stock Exchange in 1994 and gained a NASDAQ
listing in 1995.
M.A.I.D's home page on the World Wide Web: http://www.maid.com