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Launch Llama is Distribution as a Service, not just a directory listing. Our moat is our newsletter network: 72,000+ subscribers across Launch Llama, The Stack and our founder email list, with 22,000+ opens per send. It is our primary distribution driver, and other launch directories cannot keep up with it. We then amplify your launch across X, LinkedIn, Threads, Instagram, Medium, our blog and the directory itself (95,000 monthly visitors across launchllama.co and tools.launchllama.co, DA 30). Most launch directories give you a page and stop there. Every listing also gets a permanent product page, SEO + GEO/AEO pages that AI assistants can cite, and a dofollow listing link when our checker finds the Launch badge, your listing reaches 50 upvotes, or you buy Instant Launch or Featured. Agents can search the catalog and open listing drafts through our public REST API and MCP server. Free listings start at $0 and can be picked for an editorial newsletter feature. Featured, our Premium plan, is where we push your launch across the whole network.

Distribution as a Service is what you get with Featured, our Premium plan ($49/week or $99/month). Instead of listing your tool and waiting, we actively push it across our entire network. The core is a feature in our newsletter network, our primary distribution driver, to 72,000+ subscribers (Launch Llama 16,000+, The Stack 46,000+ and our founder email list 9,000+; 1 feature per 4 weeks subscribed). We then amplify it with launch posts on X (5,000+ followers), LinkedIn (12,000+ followers), Threads (80K recent views) and Instagram, feature articles on Medium, launch roundups on our blog, and placement at the top of the directory and homepage hero with a permanent DA 30 dofollow backlink. You submit once and we do the distribution. Subscriber numbers are refreshed nightly. If you only want the newsletter, book a newsletter ad on /launch#newsletter.

Yes. A free directory listing costs $0, no credit card. After the form, the free path asks you to upvote 5 community tools (the same tool up to 3 times) and leave one star rating plus written feedback (both lines at least 20 characters). Then you embed the Launch Llama badge on your site. The badge is required for a free listing. Our checker fetches your website and looks for the badge before you can continue. Free listings are reviewed in about 4 weeks. The listing link becomes dofollow when that check finds the badge, or once your own listing reaches 50 upvotes. If a later check cannot find the badge, a badge-granted link can switch back to nofollow, unless the listing has 50 or more upvotes. Strong free listings may be picked for an editorial newsletter feature to 72,000+ founders (not guaranteed). Instant Launch ($39 one-time) skips the wait, the upvote step, and the badge step, and includes a permanent dofollow backlink plus guaranteed Google Search Console indexing. Featured ($49/week or $99/month) goes live immediately with pinned placement, a permanent dofollow backlink, and 1 newsletter feature per 4 weeks subscribed to 72,000+ founders. See /pricing.

Free ($0, 1 tool): reviewed in about 4 weeks, basic directory placement, basic analytics. You must upvote 5 community tools, leave one review, and verify the Launch badge before a free listing can go live. The badge is required on the free path. Our checker fetches your site to confirm it. The listing link is dofollow when that check finds the badge, or once your listing has 50 upvotes. Featured ($49/week or $99/month, up to 3 tools): instant launch, pinned placement, a permanent dofollow backlink, distribution across 4+ SEO pages, Distribution as a Service (we push your launch across our newsletter network, X, LinkedIn, Threads, Instagram, Medium, our blog and the directory), advanced analytics, and 1 newsletter feature per 4 weeks subscribed to 72,000+ subscribers. The badge is not required. Featured Pro is no longer sold. Instant Launch ($39 one-time, on the Free plan): skip the ~4 week wait, the upvote step, and the badge step. You go live now with a permanent dofollow backlink and guaranteed Google Search Console indexing. Standard placement, no Featured pin, and no newsletter feature included. Editorial newsletter picks are separate from paid Featured plans.

Yes for founders who want a permanent listing and ongoing discovery instead of a one-day launch spike. Launch Llama gives a free or paid directory page, community upvotes and leaderboards, and a path into a weekly newsletter to 72,000+ founders. Product Hunt is still strong for launch-day buzz; Launch Llama is built for lasting SEO, backlinks, and repeat founder traffic. Compare options on /launch and /pricing.

Yes. Launch Llama has a public REST API and an MCP server so agents (Cursor, Claude, ChatGPT tools, custom bots) can search the catalog, run a launch-readiness audit, and open a listing draft — no API key required for those flows. Agents never publish for you; founders finish and confirm at /submit. Docs: /developers and tools.launchllama.co/llms.txt. This is part of the same distribution stack as the directory, newsletter, and backlinks.