Sell your business
with confidence
Iconic’s team of M&A advisors delivers a Wall Street experience to SMB owners.
See how it works →300+ owners have trusted us with their most important transaction.
$2.3B+
Transaction ValueTransaction Value
40+
Years M&A ExperienceYears M&A Experience
16+
Industries of StrengthIndustries
Nationwide
Market CoverageMarket Coverage
As seen in
Affiliated with
Why Iconic
Why owners choose Iconic
01
A faster process, by design
Iconic’s software-driven workflow compresses the typical M&A timeline from months to weeks. No dragged-out timelines, no manual bottlenecks, just a structured, efficient process from the first conversation to close.
02
Every qualified buyer, found
Our AI scans the full buyer universe (private equity, family offices, strategic acquirers, and individual operators) so no qualified buyer goes uncontacted. Most brokers work from a static list. We don’t.
Jason Hughes
Private Investor
Green Fund
Private Equity
Sarah Wright
Strategic Buyer
Ridge Capital
Family Office
Marcus Tran
Owner/Operator
NorthView PE
Private Equity
Brian Lee
Owner/Operator
Wilkinson & Son
Family Office
Cara Meyers
Strategic Buyer
Apex Legacy
Private Equity
Dana Kim
Strategic Buyer
Hartwell RE
Family Office
03
Wall Street expertise, your scale
Iconic’s advisors have closed hundreds of transactions across every major industry. From positioning your business to negotiating the final term sheet, you have a seasoned guide at every step, the kind of counsel previously reserved for large-cap deals.
The contrast
The single most important decision you’ll make before you sell.
Most owners don’t realize how different these options are, until they’ve already signed with the wrong one.
Traditional Broker
Do It Yourself
Ready to see what your business is worth?
Five steps, from first call to wire.
Most owners go from first conversation to signed engagement in under two weeks, and from engagement to wire in 5–7 months, roughly half the time of a traditional brokerage process.
Deals done
With over 200 deals closed by our team, we offer experience you can trust
| Industry | Company Sold | Description | Acquired By |
|---|---|---|---|
| Healthcare Services | Roots Renewal Ranch | SUD clinic for teenage women | Confidential |
| Manufacturing | TransGo | Manufacturer of automotive transmission products | Five Points Capital |
| Healthcare Services | Epicurean | Catering service to high-end casinos | Wheel Capital Partners |
| Financial Services | Western Pinnacle Insurance | Insurance brokerage | Breckenridge Insurance |
| Healthcare | Utah Fertility Center | Provider of fertility services | InTandem Capital Partners |
| Business Services | Northwest Motorsports | Used car dealership | RFJ Auto |
| CPG | Abbyson Home | Manufacturer and retailer of home furnishings | Solace Capital Partners |
| Manufacturing | Drake Automotive | Manufacturer and distributor of auto aftermarket products | Huron Capital |
| Healthcare Services | Expectful | Service helping women navigate pre- and post-pregnancy | Babylist |
| CPG | Cosmetic Design Group | Retailer of skincare products and cosmetics | Five Crown Capital |
| Manufacturing | Sportdecals | Manufacture of sporting goods decals and stickers | Prospect Hill Partners |
| Healthcare | Reproductive Partners | Provider of fertility services | InTandem Capital Partners |
We work with businesses across every major sector
Focused on companies with revenue up to $100M. Hover any industry to learn more.
Owners who’ve been through it
In their own words.
Iconic bridges the gap between traditional investment banks and local business brokers, bringing efficiency, data, and high-touch service to an underserved market.
Together with Iconic, we will take Roots into the future with expansion of our services and increased capacity to help save even more lives.
Thank you to Iconic for helping us sell our KidStrong locations. In addition to furnishing a fantastic CIM, Iconic's team was communicative, cooperative and always on top of it from start to finish.
Real people, real relationships.
Everything owners ask us in the first 10 minutes.
I’m not ready yet. Can I still talk to someone?
Yes. Most of our best sellers start 12–24 months before they engage. You can explore with us for years. No pressure, no chase calls, no salespeople. Start with our monthly market update, or take our 60-second readiness score.
What does Iconic actually cost?
A tiered success fee that scales with deal size. Smaller deals pay a higher percentage, larger deals pay a lower one. You owe nothing until we close. We’ll walk you through exact numbers for your specific deal on the first call, and we’ll tell you the truth even if we’re not the cheapest option in your market.
How is Iconic different from a traditional broker?
Same job, different equipment. Our advisors work off a purpose-built platform (seller dashboard, live comp data, buyer CRM, data room) that a franchise-office broker simply doesn’t have. The platform makes the advisor faster and sharper, which is why our median close is 5.2 months instead of the industry 9–12.
How do you protect my confidentiality?
Three ways. First, your business name never appears in a public listing or on BizBuySell. Second, buyers see a blind teaser and must sign a confidentiality agreement before any identifying information is shared. Third, we work with you on a per-employee, per-customer disclosure plan so nothing leaks on your team’s side. This is engineered-in, not promised.
My business is under $1M in revenue. Can you still help?
Sometimes. Our sweet spot is $3M–$20M revenue, but we regularly take sub-$1M Main Street deals when the chemistry and economics make sense. If we don’t think we’re the right firm for you, we’ll tell you honestly and point you to a trusted Main Street partner. We’d rather be honest than engaged.
My business is above $25M. Are you still the right fit?
Often, yes. Our senior bench, including former Integral Capital Advisors bankers, handles sell-side mandates up into the lower-middle market. We’ll be transparent on the first call about whether we’re the right depth for your situation.
Who actually buys businesses through Iconic?
A mix. Individual operators and search funds, small PE and family offices, and strategic acquirers. No single buyer type dominates our closed deals, which is a feature, not a bug. We match your business to whichever buyer type will pay the most for your specific situation, not whoever walks in the door first.
How long until I’d actually be talking to someone?
A real advisor responds within 1 business day, usually within 2 hours during business hours. On submit, you’ll see exactly who your matched advisor is (name, photo, track record) and get a personal welcome email from them within a minute. No BDR queues, no account executives, no Calendly tossed at you without context.
Can I pick a different advisor than the one you match me to?
Yes. We match you to one named advisor because that’s concierge, not marketplace. But if you’d prefer someone else on our bench, you can request a different advisor from any of their bio pages. No pushback, no friction.
What happens on the first call?
A 20-minute structured conversation. Your advisor introduces themselves, you walk through your business and why you’re exploring, we share a valuation range with methodology, we walk you through the process, and we talk about what would happen next if this felt right. No pressure to sign anything on the call. The first call’s only job is to earn a second call.
From the blog
Insights for owners thinking about what’s next.
M&A advisors · Available now
Talk to an M&A advisor today
Connect directly with an Iconic advisor who specializes in your industry. Schedule a 30-minute call, no pitch, just straight answers.
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