Intent-based audiences generate 2.5x improvement in ad efficiency. Foundry’s latest research reveals the metrics most impacted by multi-source intent data in #B2B advertising. Learn more here: bit.ly/44HOsHn #advertising #paidmarketing
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Foundry, an IDG, Inc. company, is at the intersection of media and martech.
Foundry’s Tweets
What are the top technologies that will disrupt business in 2023? From #AI to #IoT, shares its list: bit.ly/3nMrKwY
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How is #AI impacting #SEO? According to Tanu Javeri, Head of SEO, Foundry, one way is by solidifying the authority of quality, value-packed content in AI-powered search wars. bit.ly/41jW4gd #techmarketing #contentmarketing
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Foundry is grateful to be a finalist alongside in the 2023 Content Marketing Awards under the Best Branded Content Site – B2B category.
Congratulations to all: bit.ly/3B2BtT5 #contentmarketing #digitalmarketing #digitalmedia
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Our sincere thanks to authors, Olivia Kenney, Sreejata Chatterjee, Kundan Kumar, for their article ‘Improving #B2B #Marketing Efficiency with Multi-Source Intent Data #Targeting’ in the 4th edition of #DataScience #Journal
ow.ly/ZsCJ50O2EuL📷
#icomglobal
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#AI, #machinelearning, #virtualreality, and #5G are just a few of the many technologies that #ITDMs are actively researching today to help them become a digital-first business. Learn more inside Foundry’s new Digital Business research report: bit.ly/3NApZ0g
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What do we recommend to maximize sales adoption?
Finding a few willing reps to adopt the new strategy and spread word of their successes throughout the organization.
Watch the full webinar with and here: hubs.la/Q01Nl9lX0
#ABM #Sales
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Intent-based audiences generate 2.5x improvement in ad efficiency. Foundry’s latest research reveals the metrics most impacted by multi-source intent data in #B2B advertising. Learn more here: bit.ly/3Nxrbld #B2Bmarketing #advertising #paidmarketing
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“Content serves as the connective tissue for the full brand-to-demand experience, but there’s a catch: Creating a holistic content experience is hard,” says Rob R O’Regan, Foundry’s Global Content Director. Here are 3 ways you can be successful at it:
bit.ly/3LgfvAC
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Are you wondering what IT decision-makers are actively researching to help them accelerate their digital transformation? Download the executive summary of the 2023 Digital Business research to find out:
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Dynamic storytelling is key to brand building. Build stories to reach your target audience in each stage of their buying journey with Foundry’s Brand Hub. bit.ly/3AwZst0 #BrandHub #branddemand #brandtodemand
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Subscribe to Foundry’s bi-monthly newsletter for the timeliest marketing and technology insights. bit.ly/422IePY #MarTech #newsletter
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Truly engaged leads fuel stronger pipelines. The efficient and innovative solution to meeting your ROI targets this quarter is engagement-based lead generation. Find out how you can best use lead gen with Foundry today. bit.ly/3n9fI0g
Well done to all our Sales Person of the Year finalists at the #AOPAwards23 – we look forward to celebrating with Helen Savage , Harry Rich , Alexander Craig , &
Paul Finch in London on June 14th!
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2023 is going to be a year of challenges and changes, but tech leaders believe they are in better shape than 3 years ago to overcome them. Discover more about what #CIOs are predicting in this new blog highlighting the 2023 State of the CIO webcast:
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#4: You receive too many leads that are either already in your database or are existing customers. Check out our top 7 #demandgen red flags and how to avoid them. bit.ly/3oKcsJa #demandgeneration #leadgeneration #techmarketing
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FutureIT creates space for ITDMs to develop professionally and learn about the latest technologies and strategies they need to accelerate their digital business journey. Be a part of the experience: bit.ly/41O5sJA #eventsponsorship #Foundryevents #techmarketing #CIOs
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92% of technology marketers use #contentmarketing successfully to build/grow credibility and trust. Explore their tactics and how they're budgeting in Content Marketing Institute's latest Technology Content Marketing Report: bit.ly/41APoLw #techmarketing
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We’re excited to share that our #intentdata and media teams are early winners at the 2023 , bringing home a gold and platinum for our #IntentBot and OpenText - Digital Futures campaign, respectively. Learn more about the awards: bit.ly/40kVI8t
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Expert vs. AI. Who do you think has the most knowledge? We put it to the test. Rick Currier, Foundry’s VP of US Sales & Partner Marketing, asked #ChatGPT its top 7 predictions on “the future of technology partner marketing,” and here are his reactions:
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We are thrilled to reveal the winners of the inaugural #FoundryInnovationAwards. Congratulations to all! bit.ly/3GDvGqi #techmarketing #marketinginnovation
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If the answer isn’t yes – run. A vendor that can’t commit to an even lead delivery pace is not entirely in control of your contract fulfillment. This checklist of questions will ensure you have a quality vendor: bit.ly/43qUSKg #demandgeneration #leadgeneration
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Sales adoption of ABM + Intent is essential. 👀
Nadia Davis, Director of Revenue Marketing at discusses the importance of adopting an account based strategy and intent data at #B2BMX23: hubs.la/Q01Ll3_70
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"Content marketing" is not an oxymoron. New blog post : foundryco.com/in-search-of-c #contentmarketing
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We are proud to announce the inaugural #FoundryInnovationAwards! These awards acknowledge technology marketers disrupting the industry, making calculated decisions, and more. Tune in on April 14th for global winners. Check out the shortlist here: bit.ly/3nWEl0f
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Although it can be hard to strike, the perfect balance between content and marketing involves equal parts of both, according to , Global Content Director, Foundry. Check out his advice on how to do it: bit.ly/3o3pkKi #contentmarketing
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The CIO job remains more digital and innovation focused—a trend cited by 85% of IT leaders in the 2023 State of the CIO survey. You can learn more trends about the CIO role in our newest white paper which highlights the research here:
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Cold email meets game show in 's Emailing with the Stars 2. Watch as industry experts craft the best cold email from scratch under pressure. And don't miss out on special guest and Foundry's own Maggie Taylor Aherne.
bit.ly/4399TQP #coldemails #emailwriting
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Lately, there has been so much buzz around the AI tool #ChatGPT. Is it more knowledgeable than a marketer? Will it replace them? Our #partnermarketing expert, Rick Currier, decided to put it to the test. See who won: bit.ly/3nLCjQB #B2Bmarketing #techmarketing
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Looking for a powerful way to engage with tech buyers and target accounts? With BrandHub, Foundry's integrated #B2B digital marketing program, users experience 2X industry average pageviews to their Foundry-branded native content site. Learn more: bit.ly/3nHqM4I
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How to make an Ad stand out in the crowd? Compiled are some of the most interesting #B2B ads we’ve seen, as well as concepts in the B2C world that could be brought to the B2B space: bit.ly/40GQnJz #B2Bmarketing #techmarketing
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#GenerativeAI will transform the way we engage with content. But when it comes to news writing, Matt Egan, Editor-in-Chief at Foundry, says it's best to leave it to humans. Check out his latest blog to learn more: bit.ly/3ma57ll #AI #contentcreation #journalism
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How do IT leaders get business buy-in for their projects? According to , one way is to be technology ready. Check out the article for 12 ways they build trust and communication with their businesses. bit.ly/3Gi0WuB #ITleadership #DigitalTransformation
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What exactly do you need in your #ABM tech stack to make sales successful?
⭐ Nadia Davis, Director of Revenue Marketing at discusses what you need in your ABM tech stack to have a smooth sales adoption process: hubs.la/Q01J-r2l0
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Exciting news! Foundry has been named a leader in 29 categories in the Spring 2023 Grid® Reports. A big thank you to our amazing customers. We're delighted to be part of your marketing journey.
bit.ly/3TUwwnE
#G2 #G2spring #ABM #intentdata #martech
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AI tools like #ChatGPT show great promise, but they don't have the same concern for your audience as human journalists. Foundry's Editor-in-Chief, , stresses the importance of prioritizing trustworthy human-generated content in news sites: bit.ly/3JMtvkQ #ai
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How can #CIOs make the most out of their cloud investments? shares 12 strategies they can use to optimize cloud usage and save costs while improving performance. bit.ly/40hNAXf #cloudcomputing #costoptimization
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Join us in celebrating the tech innovations and exceptional leadership of your peers in the tech industry. Check out the winners of this year's CIO 100 & Hall of Fame Awards and learn more about the award ceremony this summer: bit.ly/42HO1f8 #tech #CIO100
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JP Saini, Chief Digital & Technology Officer at Sunbelt Rentals share expertise on what’s it like to be an IT leader in today’s business climate. Download the latest white paper highlighting the 2023 State of the CIO research to learn more: bit.ly/3lKAFxR #StateoftheCIO
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“Content serves as the connective tissue for the full brand-to-demand experience, but there’s a catch: Creating a holistic content experience is hard,” says Rob O’Regan, Foundry’s Global Content Director. Here are 3 ways you can be successful at it:
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