MediaCom wins global Uber account
The tech giant made the decision to consolidate all of its media activity under one roof.
Corus Radio makes a splash in Manitoba with new sports deal
The Winnipeg Jets have a new exclusive radio broadcaster, along with their AHL affiliate.
Media veteran launches media sourcing firm
Caroline Gagnon, who has spent nearly three decades working for both suppliers and agencies, is aiming to help advertisers find ideal new partners.
Reality rules, but one new scripted show cracks top five: Numeris
A Torontonian’s presence in AGT helped give it a boost in that market.
Auto slows on Toronto radio, Montreal sees government uptick
Sleep Country made the biggest order in Toronto, but other brands in the cities had a sleepy week for different reasons.
Jays may have lost the Playoffs, but fan loyalty is good news for sponsors
The fans tend to skew older, but Gen X and Y follow somewhat closely, and half notice sponsors.
Instagram expands shopping across platform
Users can now make purchases with a few taps from IGTV, Stories and Live, with Reels coming sometime in the future.
Canada’s four big broadcasters get behind HireBIPOC initiative
Network execs say this could be a step toward ensuring more diversity onscreen – which is also a win for brands.
Categories slowly return to radio; hotels and furniture show promise
Data from NLogic shows that rebounds haven’t been as clear-cut as on TV.
AcuityAds rolls out automated planning platform
The goal of Illumin is to allow the process from audience planning to execution to unfold in a very short amount of time.
New study reveals Canadians like digital for deals, TV for influence
New research from IMI shows that as ecommerce increases, new expectations are emerging around ads.
