FOR MARKETERS
Clear opportunities for growth
Improve results from SEO, SEM, and content marketing. Pinpoint gaps in your strategy and translate them into valuable growth opportunities using Alexa’s Advanced plan.
FOR MARKETERS
Clear opportunities for growth
Improve results from SEO, SEM, and content marketing. Pinpoint gaps in your strategy and translate them into valuable growth opportunities using Alexa’s Advanced plan.
Build a marketing strategy you are
confident in.
Build a marketing strategy you are confident in.

Recurring Site Audits give you an action plan to keep your site fully optimized for search.

Competitive Analysis Tools benchmark your site against your biggest competitors.

Keyword Research Tools uncover content opportunities to help reach your audience and boost your share of voice.

Audience Analysis Tools identify the sites and topics your audience cares about most.
Backlink Analysis Tools identify link building and partnership
opportunities to help grow your authority and traffic.
Website Traffic Measurement that tracks traffic to your site and helps you prove your success to stakeholders.
SEO TOOLS
Improve your SEO results
Find opportunities to optimize content and drive more traffic from search with an SEO analysis. Check your site SEO to find and fix issues that may keep you from ranking.
Check your website health and find SEO problems that keep your site from being found in search with regular SEO Audits.
Find backlink opportunities to boost your site’s authority in search with the Competitor Backlink Checker.
Scan your SEO content to ensure it’s fully optimized for search using the On-Page SEO Checker.
Use the Competitor Keyword Matrix to find keyword opportunities that drive traffic to competitors’ sites but not to your site.
SEO TOOLS
Improve your SEO results
Find opportunities to optimize content and drive more traffic from search with an SEO analysis. Check your site SEO to find and fix issues that may keep you from ranking.
Check your website health and find SEO problems that keep your site from being found in search with regular SEO Audits.
Find backlink opportunities to boost your site’s authority in search with the Competitor Backlink Checker.
Scan your SEO content to ensure it’s fully optimized for search using the On-Page SEO Checker.
Use the Competitor Keyword Matrix to find keyword opportunities that drive traffic to competitors’ sites but not to your site.
Find similar sites that share your target audience using Audience Overlap.
Analyze competitors’ traffic sources and benchmark your site’s performance using Site Comparisons.
Find content opportunities that will boost your share of voice and increase search traffic using Competitor Keyword Matrix.
COMPETITIVE ANALYSIS
Get an edge over your competition
Know what it takes to beat the competition by uncovering their strengths and weaknesses. Compare traffic sources, keywords, backlinks, and more with a competitive website analysis.
COMPETITIVE ANALYSIS
Get an edge over your competition
Know what it takes to beat the competition by uncovering their strengths and weaknesses. Compare traffic sources, keywords, backlinks, and more with a competitive website analysis.
Find similar sites that share your target audience using Audience Overlap.
Analyze competitors’ traffic sources and benchmark your site’s performance using Site Comparisons.
Find content opportunities that will boost your share of voice and increase search traffic using Competitor Keyword Matrix.
KEYWORD RESEARCH
Find untapped keyword opportunities
Uncover the best keywords for SEO and PPC. Find content ideas that can boost your traffic and share of voice. Identify popular terms that competitors are using with Alexa’s keyword research tools.
KEYWORD RESEARCH
Find untapped keyword opportunities
Uncover the best keywords for SEO and PPC. Find content ideas that can boost your traffic and share of voice. Identify popular terms that competitors are using with Alexa’s keyword research tools.

Use the Audience Interest tool to find the sites and topics your target audience loves most.
AUDIENCE ANALYSIS
Reach and convert your audience
Find advertising opportunities, marketing partnerships, and influencers that will help you reach your audience by pinpointing topics and sites they care about most.
AUDIENCE ANALYSIS
Reach and convert your audience
Find advertising opportunities, marketing partnerships, and influencers that will help you reach your audience by pinpointing topics and sites they care about most.

Use the Audience Interest tool to find the sites and topics your target audience loves most.
BACKLINK TOOLS
Boost your authority in search
Find high-quality backlinks that will improve your visibility and authority in search. Check competitor backlinks to find relevant opportunities to pursue.
BACKLINK TOOLS
Boost your authority in search
Find high-quality backlinks that will improve your visibility and authority in search. Check competitor backlinks to find relevant opportunities to pursue.

WEBSITE TRAFFIC MEASUREMENT
Simplify website traffic reporting
Prove your success to stakeholders and make more informed marketing decisions. Measure your website traffic with Certified Metrics.
WEBSITE TRAFFIC MEASUREMENT
Simplify website traffic reporting
Prove your success to stakeholders and make more informed marketing decisions. Measure your website traffic with Certified Metrics.

“It helps to have a tool that tells me exactly what we’re doing wrong and what needs to be addressed. I download, print and write all over the Alexa Site Audit.”
Jennifer Nixon
Marketing Manager

“I did a trial of about 30 SEO tools and I think that Alexa has the lowest barrier to entry of them all. It’s easy to use. And the data visualizations make digesting the information quick and easy. Other tools are overwhelming. They look like Excel on steroids.”
Luke Richardson
Digital Marketing Manager
Advanced Plan Includes
SEO TOOLS
Uncover issues that keep your site from performing well in search and prioritize the best opportunities quickly.
COMPETITIVE ANALYSIS TOOLS
Get an edge over your competition by analyzing their strategy and performance.
KEYWORD RESEARCH TOOLS
Find winning keywords your site is missing out on and craft a plan to grow your share of voice.
AUDIENCE ANALYSIS TOOLS
Reach more of your audience by uncovering the topics and sites they are most interested in.
BACKLINK ANALYSIS TOOLS
Pinpoint valuable link building and partnership opportunities that can help build your authority and improve visibility in search.
WEBSITE TRAFFIC MEASUREMENT
Prove your success to stakeholders by tracking your website traffic.
Agency Plan Includes
SEO TOOLS
Uncover issues that keep your site from performing well in search and prioritize the best opportunities quickly.
COMPETITIVE ANALYSIS TOOLS
Get an edge over your competition by analyzing their strategy and performance.
KEYWORD RESEARCH TOOLS
Find winning keywords your site is missing out on and craft a plan to grow your share of voice.
AUDIENCE ANALYSIS TOOLS
Reach more of your audience by uncovering the topics and sites they are most interested in.
BACKLINK ANALYSIS TOOLS
Pinpoint valuable link building and partnership opportunities that can help build your authority and improve visibility in search.
WEBSITE TRAFFIC MEASUREMENT
Prove your success to stakeholders by tracking your website traffic.


