The Wayback Machine - https://web.archive.org/web/20190216140501/https://www.dativa.com/advanced-advertising/

Advanced Advertising

Advanced Advertising

Our data science and data pipelines underpin the next generation of advanced advertising on TV.

We bring online segments to TV and drive the measurement of addressable TV advertising.

Measuring national viewing with set-top-box and smart TV data

It used to be that we could all rely upon Nielsen or a local joint industry committee's measurement panel to tell us everything that we needed to know about TV viewing. As consumer behaviors have changed, with time-shifted viewing, streaming video, and the launch of more and more niche …

Thoughts on TV Week

Dativa was at TV Week in New York last week, with our Chief Data Scientist Tom Weiss speaking on a panel about how data analytics is becoming TV's new table stakes at the event's TV data day. Here are our key takeaways from the show TV is in rude …

Making TV more accountable with Smart TV data

One of the notable themes of the last few years is that TV advertising is trying to become more like digital in terms of targeting and accountability. This convergence is good for brands and good for TV because it provides more consistency for buyers across different media and demonstrates …

Comparing smart TV data to Nielsen and set-top-box data

We’ve worked enough with Nielsen's panel data to know that’s a fair-weather indicator of TV viewing. We’ve analyzed set-top-box data to see that it fills in a lot of the gaps that aren’t covered by panel data. Now we’ve got smart TV data from …

See the latest posts