How Uber Uses Psychological Tricks to Push Its Drivers’ Buttons
The start-up has undertaken an extraordinary experiment in behavioral science to subtly entice an independent work force to maximize company revenue.
Highlights
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CreditLauren Fleishman for The New York Times Dyson Is the Apple of Appliances (and Just as Secretive)
With an eye for both design and engineering, this British consumer electronics company is aiming for — and winning — the high end of the market.
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CreditDado Ruvic/Reuters Google Training Ad Placement Computers to Be Offended
It’s about context. Google engineers are trying to teach machines to recognize what can be offensive or inoffensive depending on the situation.
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CreditTobias Schwarz/Agence France-Presse — Getty Images Facebook Pushes Outside Law Firms to Become More Diverse
The social media giant, like other corporations, is pressing its outside law firms to have more minorities and women working on its legal matters.
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Personal Technology
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Tech Tip
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CreditThe New York Times Replacing a Photo in Your Facebook Post
If you publish the wrong photo to your timeline, you can delete it and substitute the right picture without losing comments and reactions.
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Tech Tip
Finding a Personal Web Portal
Several companies offer sleek personal web portal pages you can customize with news and information from your favorite sources.
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CreditGabrielle Lurie/Reuters A Quick Guide to Backing Up Your Critical Data
On World Backup Day, here’s a quick guide to safeguarding your digital photos, videos, documents and emails by creating second copies of them.
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Tech Tip
Twitter Bot — or Not?
Automated accounts are all over the Twitterverse, and you can often tell when the software robots are following you.
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CreditTodd Heisler/The New York Times What the Repeal of Online Privacy Protections Means for You
Now that internet providers will not have to get permission to collect and sell customers’ online information, how will that affect privacy online?
