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Last Updated: 7:00 PM EST - Mar 04, 2016

Use Video to Attract and Keep Digital Marketing Customers Longer
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By: Tracey E. Schelmetic
Studies have found that providing website visitors with text to read or photos to look at isn't enough to keep them engaged with your brand. If you add a video, however, these visitors will hang around, on average, an …

Digital World Demands Separation from Physical Device
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By: Susan J. Campbell
Software is an interesting industry. It doesn't seem like that long ago we were firmly in the college years; trying to get by on the tools we had at our disposal. One of those tools was Microsoft Office and …

True UC Requires Comprehensive Call Accounting and Recording
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By: Laura Stotler
Call recording was once a quality control measure implemented by organizations to assess and improve customer service and agent performance. And while it still offers high levels of accountability and management in the contact center, it now serves a much …

Cultivate Relationships with Social Media Influencers to Build Momentum Marketing
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By: Tracey E. Schelmetic
The next step, getting them to engage with your brand, is the most critical. There are a number of ways to approach this step. Ask them to review your products and provide quotes you can use in other marketing efforts. …

Cisco Goes All-in on NFV with Digital Network Architecture
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By: Rory Lidstone
Cisco has officially embraced the potential of network functions virtualization (NFV) with the introduction of Digital Network Architecture (DNA), an open, extensible and software-driven architecture for businesses. According to the company, DNA complements its data center-based Application Centric …

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