Rock On, Greenly: Carbon Offset Ticket Option a Success at 2008 Music Festivals
by Brian Merchant on 09.20.08

Photo by Agaton Strom
Green Ticket Success
This year, when buying tickets to Lollapalooza or Austin City Limits—two of the most celebrated annual music festivals in the nation—purchasers were offered the option of adding a “Fan Tag,” to the event pass. By buying the Fan Tag at an extra five bucks, fans essentially are purchasing 500 kWh worth of carbon offsets through Be Green, the carbon offset division of Green Mountain Energy Company. Oh, it’s a nice idea, you may be dismissively thinking to yourself, but how many rock fans are really that inclined to tack five extra dollars onto an already expensive festival pass? Way more than you’d think.





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