IGN Entertainment Research Solutions provide a powerful resource for gaining insight into what the hard-to-reach 18-34 male target audience is thinking and doing.

Our research solutions have become a valued resource across the video game industry as well as to mainstream media and analysts.

Understand the largest and most influential gamer audience online, and track their attitudes, trends and preferences at every stage in the life of your product or franchise.

A focus group of more than 21 million active gamers at your fingertips

	•	Publishers & Agencies — Measure marketing and PR effectiveness - see what is working to create a buzz, and identify and track your target audience, competitors, and relative mindshare.
	•	Developers — Track the observed and reported interests of your fans by title, platform, and genre, and generate user profiles.
	•	Retailers — Support your open-to-buy decisions, assortment planning, and merchandising evaluations using leading indicators of purchase intent.
	•	Analysts — Find out which games are potential hits and which are not while gaining insight into the trends driving the industry.
	•	Press — Get insight into what titles game enthusiasts are excited about.

Insight into every stage in the life of your franchise

	•	Awareness — View and track a title's awareness among the millions of consumers who rely on IGN Entertainment properties for their gaming news and information.
	•	Interest — Measure the interests of active gamers who indicate which games they play and what games they want to learn more about.
	•	Engagement — See what titles are gaining word-of-mouth as gamers discuss titles on the Internet's largest video game discussion boards.
	•	File Distribution — Monitor the download activity of gamers to track the distribution of and gauge the interest in game movies, betas, and demos from the largest collection online.
	•	Purchase Intent — Measure and track purchase intent based on user provided data such as wish lists.

Advertisers of entertainment and consumer products, as well as research analysts, turn to our custom research solutions for broad or specific data across all of our target audiences reached by our entertainment properties. Clients have used custom research to:

	•	Measure changes in brand awareness, pre and post ad campaign
	•	Gauge interest levels in sci-fi properties for possible game licenses
	•	Measure opinions on consumer product packaging options
	•	Measure interest in possible new game concepts
	•	Determine game feature sets