xxiii, 602 pages : 28 cm

Includes bibliographical references (pages 557-562) and index

1. Ensuring the future of philanthropy: and American tradition: through accountability and ethical fundraising -- 2. The many roles of board, staff, and volunteers in fundraising -- Building a professional development operation -- 4. Your fundraising database: a tool for success -- 5. Developing and evaluating your fundraising plan -- 6. Building relationships for your organization through annual giving -- 7. Using direct mail, telemarketing, and the internet to build a donor base -- 8. Prospect research --9. The use of personal solicitation in major gift fundraising -- 10. Corporate fundraising -- 11. Raising money from foundations -- 12. Special events: the fun in fundraising -- 13. Fundraising communications: electronic and print -- Capital campaigns -- 15. The basics of planned giving -- 16. Association foundation fundraising -- 17. Fundraising with affiliates or chapters -- 18. Working with consultants: hiring and using consultants in your fundraising programs -- 19. Fundraising as a career

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