I have been working in UGC and creator marketing for a long time.
I kept seeing teams struggle with the same things: no idea what competitors are actually testing, no idea why certain videos convert, and creator discovery, outreach, and follow-ups eating entire weeks in spreadsheets.
So I built Octohog.
Here is what it does:
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See what your competitors are testing, every single day. Radar watches your competitors' TikTok and Instagram activity daily: what hooks they are trying this week, how those new hooks are performing, and which creators and influencers they just started working with. It watch their videos, analyze them, and drop a daily competitor analysis into your dashboard every morning. Example: a rival launches a new "before/after" angle with 3 fresh creators on Monday, you know by Tuesday, not when it shows up in your CPMs a month later.
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Understand why a video works, in one click. Pick any video, whether it is UGC, a creator ad, or an influencer post, and our AI breaks it down into a blueprint: what happens at which second, what they say on screen, and why it converts. Run it on your competitors' top videos and you basically have their playbook. If you want, analyze an entire competitor and get a full brand-level creative analysis instead of guessing from a few viral posts.
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Tell us a brand whose UGC you love, It handle the rest. Say "I want creators like the ones brand X works with." Octohog finds those creators and influencers, plus similar ones across TikTok, Instagram, and our own creator database, shows you visible evidence for why each one fits, then does the outreach for you: finds contact info, sends personalized emails, and handles the follow-ups. You just approve the shortlist.
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Run the campaign without the spreadsheet chaos. Track which creators are posting what, what each one is owed, and how the campaign is performing, all in one place.
We are basically building the AI CMO we always wished we had. Creator marketing is where we are starting, and over time we will add more areas until the octopus has all eight arms.
I will be in the comments all day, ask me anything about how it works. What would make or break a tool like this for you?
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