European Interactive Digital Advertising Alliance

🇧🇪 Happy #BelgianNationalDay! As a Brussels-based organisation, we're taking a dutiful day off to enjoy the sun and watch some fireworks 🎆 But we also make it our responsibility to ensure that the voices of Belgian leaders from the industry get the visibility they deserve. 🎤 At last year's #EDAASummit2025, Bert Verschelde (DPG Media België) talked to us ensuring that ads stay relevant, without being intrusive. 🎥 Watch more: https://lnkd.in/e6cDq6Ge

At what point does #hosting content make you responsible for it❓ Although less intensive than other market players, hosting service providers hold a great accountability under the #DSA. Hosting service providers are held responsibile through how content gets #flagged, how #users raise concerns, and how both are #documented. If your legal or compliance team hasn't worked through what DSA means for your setup, this is a useful place to start: 👉 https://lnkd.in/edgfMWm7

Sunny innit ☀️ Before the #WorldCup final, here's a quick hydration/ #advertising break from the EDAA 💧 No matter if you're #Pessi or #Penaldo, under the Digital Services Act (DSA), the penalty of non-compliance can be much greater than conceding a spot kick. (Unless you have a Vozinha as your keeper 🥅) If you're part of a legal or compliance team, our guide explains how DSA enforcement works, who is responsible for oversight, and the penalties that may apply, including fines of up to 6% of global annual turnover for serious infringements. One word, pure class ⚽ https://lnkd.in/eseuH9SW

🔎 When a Digital Services Coordinator starts investigating your Digital Services Act Compliance, it tends to be too late to figure out what transparency means to your business. For those companies that built their compliance strategy foundation through EDAA's industry-wide framework, transparency was already built into how the business operates. Our initiatives are built on transparency and accountability that predates the DSA and that will continue to evolve to meet the requirements of whatever comes after it. Where DSA enforcement fits into your compliance strategy: 👉 https://lnkd.in/eseuH9SW

DMWF Global was a while back, but couple of precious moments have stayed with us. We brought our A game - Poker tables and Kahoot quizzes! Fun time aside, we are there to hear what the marketeers are grappling with: 🇪🇺 How do we confidently navigate the #regulatory complexities of advertising in the EU? 🔎 How do we protect #brand integrity and consumer #trust in online environments affected by disinformation? 🖥️ How will ad #disclosures change when advertising starts being delivered on #AI platforms? DMWF Global reminds us why these in-person moments matter! If our genuine conversation is your thing, our next one is the EDAA Summit in Brussels on November 17! We'd love to see you again. 🎟️ See you in Brussels: https://edaasummit.eu/ #EDAASummit2026 #RulesToResults #EDAAEvents #EDAAinLondon #DMWFGlobalLondon

☀️ How do you stay cooler than your #pistacchio gelato in the Cannes heat while talking responsible data-driven advertising? David Barron, Director of Operations at EDAA, joined La French Connexion 🇫🇷 during #Cannes to chat about why trust is the real currency across the #Croisette 🍨

🇳🇱 EDAA is pleased to be a partner and exhibitor at the first edition of The Business Show Amsterdam 2027, a major European event bringing together business leaders, technology providers, and growth-focused companies from across all sectors. For organisations in the digital advertising ecosystem, this is a chance to step outside the same circle and engage with a broader audience grappling with the same forces reshaping every business today: AI adoption, digital transformation, international expansion, and rising customer expectations. Be sure to visit EDAA if you'd like to talk about how transparency and consumer choice build trust in digital advertising and support a sustainable business. Find out more on the website here: https://lnkd.in/eaq8FscU ⏰ Feb 10-11, 2027 📍 RAI Amsterdam, The Netherlands

BREAKING NEWS 🎉 As first announced at our global session in Cannes, and following our Annual General Meeting on June 16, EDAA is excited to welcome Robin de Wouters (FEDMA) as newly-elected Chair, and Mathilde Fiquet (European Publishers Council (EPC)) as new Vice Chair, and Conor Murray (egta) as Treasurer. We also extend a warm welcome to our newly appointed Board members: José Guimarães (ENPA Brussels - European Newspaper Publishers Association), Vanessa De Palma (EMMA - European Magazine Media Association), Nikolas Moschakis (AER - Association of European Radios), and Inés T. (IAB Europe). As Angela Mills Wade (European Publishers Council (EPC)) passes the baton, we thank her for her long-standing dedication and the tremendous impact she has left on Europe's cross-industry programme for data-driven advertising. Amidst a challenging period, principally led by AI, delivering real transparency for consumers, businesses, and regulators matters more than ever. We can't wait to continue innovating with meaningful standards and commitments in responsible data-driven advertising across Europe. We're up for the challenge. Are you? 🧭

Key ingredients of the perfect #privacy sandwich: 🍅 Strong internal policies 🥓 Self-regulation & certification 🍞 Effective enforcement In an ever more complex and fragmented global environment for privacy regulation, harmonised #frameworks are more important than even to provide clarity, safeguards, and sustainability to all stakeholders in the digital advertising ecosystem 💡 🪢 The EDAA #TrustSeal and the #AdChoices Icon are the glue that keeps everyone together. Let’s look at co-regulation as a successful blueprint as we step towards the next revolution, from global regulatory developments to #agentic AI. 👏 Mathilde Fiquet, Nathalie Laneret and Luigi Mastria wrap up our “Own Your Story” session: thank you for your insights, and to everyone who joined us on this sunny Cannes morning! ☀️

#AdChoices makes something invisible visible: choice❗ 👣 Our #principles have kept pace with countless technological developments, from mobile and CTV all the way to political advertising applications: this is only one of the foundations of our credibility in front of regulators, and of the #trust our participants place in us. A great example: The Weather Company ensures that the millions of people who visit their website every day can fully trust: ⛅ The weather information they receive — to make key life decisions; ✅ The #ads they come across in the process — because they carry the AdChoices Icon. 💙 Thank you Rebecca Andrews Hogan, Chet Dalzell, Robin de Wouters and Julie Ford for kicking off today’s “Own Your Story” session at #Cannes2026 with a bird’s eye view of the global impact of the #AdChoices Icon!