Rob Twells

Interested in elevating your website performance? 📈 Join Ciarán Reardon and Atkins Ko Embrace Marketing, Brand & Website Agency for lots of tangible takeaways and proven techniques you can put into practice straightaway! 💻

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Google needs to do a much better job at supporting local businesses operating a Google Business Profile. GBP has become very strict in 2025. The current state looks a bit like this: > Suspensions on a whim > Barely any human support > No warnings or guidance within the UI for owners The average business owner doesn't know that updating their business name or their address if they have moved location, will result in an instant suspension. Even categories and service area updates can sometimes result in a re-verification requirement... So if you run a business with a Google Business Profile, please be careful and consider the following if you're needing to update a your GBP: > Before making any changes, make sure you're prepared for a verification video. You will need signage, bills, internal access proof etc. > When changing name and/or address, update all other citations and your website first. Let those changes index, then process your GBP updates > This is anecdotal, but go slow when updating categories and service areas. It shouldn't happen, but if you make a dozen changes at once, from what I've seen, that's more likely to trigger a re-verification. > If suspended, reach out to Google support before submitting appeals. You only get 2 chances at an appeal! > Request a live video call for your video verification. Steps here: https://lnkd.in/gwahKYkA

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It doesn't matter how many website visitors you've got! Wondering what a good number of website visitors looks like?  Maybe it's time to shift your focus away from visitor numbers ... My free guide reveals why the total visitor count is a damaging smokescreen.  Find out how to identify the right visitors, improve your conversion rates, and make your website work harder for you. Don't just chase numbers - learn to attract the visitors that matter.  Check out the free guide here: https://lnkd.in/e_6hNjXH

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𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝗧𝗮𝗴𝘀 𝗦𝗘𝗢: 𝗕𝗼𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗥𝗮𝗻𝗸𝗶𝗻𝗴𝘀 𝗮𝗻𝗱 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 WordPress Tags SEO? If you’re wondering whether to invest time in optimising your tags, this article is for you. We explore how WordPress tags and categories can boost site navigation and indirectly support SEO, along... https://lnkd.in/dkqQ9wXj Learn more at wpodyssey.com

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🚀 Thinking about outsourcing your SEO? Outsourcing isn’t just about saving time - it’s about getting expert results faster. Here’s why it works: ✅ Tap into specialist skills & up-to-date SEO knowledge ✅ Pay only for what you need - no overheads ✅ Scale quickly for technical, on-page, or link-building needs How to make it a success: 🎯 Set clear goals 🔍 Choose proven, transparent providers 📊 Track results over 3–6 months Outsourcing done right = more time for your core business + better rankings. 💬 Have you outsourced SEO before? What worked (or didn’t)? #SEO #DigitalMarketing #GrowthStrategy

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Website Maintenance: What is It? And Why Your Business Cannot Ignore It Your website is not a “set it and forget it” asset. It is a living, evolving part of your business, one that represents your brand, supports your sales process, and often serves as the first impression customers have of you. Yet many businesses invest heavily in building a website, only to neglect what comes after launch. That is where website maintenance comes in.

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Send yourself a test email from your WordPress contact form. Now check your spam folder. Found it? So did your customers. Every enquiry, every order confirmation, every password reset. All landing in spam because PHP mail() sends email with zero proof of identity. 3 million sites installed a plugin to fix this. The plugin is a workaround. The actual fix takes 10 seconds in your hosting panel. 👉 Link in the comments. Includes a free tool to check if your domain passes. How many enquiries have you missed without knowing? #WordPress #EmailDeliverability #DKIM #DMARC #SmallBusiness

We love to see it 👏🏼 A free SEO workshop for small business owners, freelancers and startups in and around Manchester to help boost their online visibility 📈 Unfortunately, there are so many barriers for small businesses and sole traders when it comes to SEO: 💰 Cost - A lot of agency and freelance retainers are too expensive for those just starting out. 🤝🏼 Commitment - Understandably, a lot of SEOs want to get clients to sign up to retainers. This can be pretty daunting for a lot of small business owners — especially those who've not yet seen the proof in the pudding. 🔓 Trust - Sadly, so many businesses have been burned by so-called 'SEO pros' or 'professional link builders' who've promised them the world, took their money and delivered nothing of value. This is why I love workshops like this. Especially ones that offer people practical advice and tips on how to improve their sites themselves 👏🏼

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🚀 Why Local Citations Are Essential for Local Business Growth Many small business owners think just having a website or Facebook page is enough to rank on Google. But if you want to improve your Google Maps ranking and attract more customers, Local Citations play a vital role. 🔎 What is a Local Citation? A local citation is when your Business Name, Address, and Phone Number (NAP) are consistently listed across online directories, maps, review platforms, and business listing sites. 💡 Why Are Local Citations Important? ✅ Boosts Trust & Authority – Google trusts your business more when it sees consistent information across multiple sources. ✅ Improves Local SEO Ranking – Citation signals are one of the top local ranking factors. ✅ Increases Visibility – The more platforms your business is listed on, the easier it is for customers to find you. ✅ Gives Competitive Advantage – Many local businesses ignore citations, so doing it right puts you ahead of competitors. 🌍 Example: Imagine a coffee shop in New York. If it’s only on Google Maps, it might struggle to rank well. But if it’s also listed on Yelp, Yellow Pages, TripAdvisor, and local business directories, its visibility and trust will skyrocket.

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How to Make a Custom 404 Error Page Using a PHP File 🔧 https://lnkd.in/ekY66Tbf #Custom404 #WordPressErrors #404Page #FixWordPress #WebDevelopment #CustomPHP #WPBeginner

You don’t need to chase every new tool. You need clarity on what actually moves your business forward. Most of the time, less is more—if it’s set up properly. #AIAutomation #CRM #BusinessGrowth #Automation #EntrepreneurUK

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It’s not just about your website. Your Google Business Profile should mirror your service pages. If you list “Bathroom Installations” on your website, make sure it appears in your profile too. Consistency builds trust with Google and reassures potential customers that they’re in the right place.

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Business idea: A web design and development agency that specialises in making websites for estate agents that aren't completely unusable dogshite.

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