I accelerate sales and leaders in B2B tech companies with go-to-network, LinkedIn, trade shows, events, and a tailored marketing and sales toolkit | Product marketing & going-to-market | LinkedIn Trainer
Domžale, Domžale, Slovenia
7K followers
500+ connections
About
There is this fable about the eagle who was hatched between the chickens. You don't know you can fly because the chickens around you define you.
Did you ever feel like that?
Once the eagle found his eagles, she realized she could soar!
Finding your eagles gives you more opportunities, clients, or partners faster. That is the essence of #positioning.
Your product or your service is unique. So is your professional identity. A one-size-fits-all solution, a magic playbook, is a myth we have all been sold into.
Designing a go-to-market strategy, tactics, and execution is like building a house. You need to do it all at the same time.
Building as a system in construction and architecture means focusing on how all the components of a building interact. It includes everything from the exterior to the interior, including connections to municipal sewer lines and electrical grids.
Building a go-to-market system includes everything from brand strategy to business model, marketing strategy, operations, internationalization, sales, pricing, traction channels, routes to market, tactics, and execution.
That is why I work at the intersection of PRODUCT, MARKETING, and PROFESSIONAL IDENTITY in the digital-first and AI world.
I call myself a Go-to-market Designer.
→ My way is execution over tactics and principles over methods.
→ Most strategies fail at implementation, and growth stalls because of poor operations.
→ Killer go-to-market strategies are designed with execution in mind. They always win over great products.
If we've met, you know I smile a lot, am brutally honest, and nudge people out of their comfort zones.
My superpower is curiosity mixed with a ton of hands-on experience:
→ Designed 100s go-to-market strategies and launched 20+ entirely new products across 7 industries, end-to-end
→ Prepared and executed 1.000+ go-to-market and launch plans
→ Coached 200+ experts to build their professional online identity in 30+ cohorts
What else should you know about me?
→ My name is pronounced "yas-na," and it means CLEAR - I'm always on this mission to clarify things because I'm a "why" person, and I drive some people crazy with that.
→ Live in the suburbs on the sunny side of the Alps, where I organize #LinkedInLocal.
→ My outdoor passions are dog walking, hiking, skiing, and sailing - I used to race in all W's Croatian sailing team.
→ I'm ENTJ-A (1%) - finding innovative, long-term solutions to problems comes naturally to me.
Starting new things is a risky business. Are you ready to go faster and avoid many mistakes?
Let's do it together.
DM me.
Services
Articles by Jasna
Activity
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Trenutak kad shvatiš da je stvar možda ipak malo izmakla kontroli…moja prva SPEAKER akreditacija zbog objava o čišćenju! Jedan dan pišeš nebuloze o…
Trenutak kad shvatiš da je stvar možda ipak malo izmakla kontroli…moja prva SPEAKER akreditacija zbog objava o čišćenju! Jedan dan pišeš nebuloze o…
Liked by Jasna Klemenc Puntar
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No notes here 😎 Come to Alex Napier Holland's workshop later this month at SaaStanak 2026 on differentiating your startup homepage! Alex is…
No notes here 😎 Come to Alex Napier Holland's workshop later this month at SaaStanak 2026 on differentiating your startup homepage! Alex is…
Liked by Jasna Klemenc Puntar
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If you have ever hired a ghostwriter who sent you a batch of 12 LinkedIn posts after a single 30 minute onboarding call, I already know exactly what…
If you have ever hired a ghostwriter who sent you a batch of 12 LinkedIn posts after a single 30 minute onboarding call, I already know exactly what…
Liked by Jasna Klemenc Puntar
Experience
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Referable Profile™ Sprint - turn your credibility into connection
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jasna.io - #gtmdesigner
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Comtrade Group
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SKB banka d.d. Ljubljana
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Futures Unit Manager
SKB Trading
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Education
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Florida Atlantic University
Bachelor's Degree Management & Finance
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Activities and Societies: Delta Sigma Pi
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OŠ Tone Čufar
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Licenses & Certifications
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Content Strategy for Professionals 2: Expanding Your Content’s Impact and Reach
Coursera Verified Certificates
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Manager for Internet
Netfork, Academy for Business Internet
Issued
Publications
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ARE YOU DIGITALLYDEAD? 9 Simple Actions to Get You Out of the Digitallydead Bubble
See publicationARE YOU DIGITALLYDEAD?
Stepping out of my MarTech bubble I discovered there is a large group of experts and creatives who are digitally invisible and it is hard for them to navigate in the digital landscape.
1. You never got curious to google yourself.
2. You are a firm believer in “Humility speaks the truth.”
3. Finding people and things online does not come easy to you.
4. Your contacts are stored on your phone only.
5. You still think that LinkedIn is for those from…ARE YOU DIGITALLYDEAD?
Stepping out of my MarTech bubble I discovered there is a large group of experts and creatives who are digitally invisible and it is hard for them to navigate in the digital landscape.
1. You never got curious to google yourself.
2. You are a firm believer in “Humility speaks the truth.”
3. Finding people and things online does not come easy to you.
4. Your contacts are stored on your phone only.
5. You still think that LinkedIn is for those from tech or searching for a job.
6. You mostly coordinate your projects over e-mail and at meetings or over coffee.
7. Finding and attending online and offline events and meeting new people does not come naturally to you.
8. People who are posting or commenting on social media have no other work to do.
9. You do not take planned actions to improve your social selling index. -
The Serendipity Drive of #LinkedInLocal - Your Neighbor in the Suburbs is Working on Something You Need
LinkedIn/personal profile
See publicationI was always genuinely interested in finding out what people do and what they are passionate about. Talking about ideas or projects vs things or other people seemed a better conversation starter. People would regularly ask me for advice or referrals and I always knew who could help them. I loved that serendipity of meeting people at events or parties. Back then when you could still do it, I would always invite different groups of people of all generations for birthday parties - from friends and…
I was always genuinely interested in finding out what people do and what they are passionate about. Talking about ideas or projects vs things or other people seemed a better conversation starter. People would regularly ask me for advice or referrals and I always knew who could help them. I loved that serendipity of meeting people at events or parties. Back then when you could still do it, I would always invite different groups of people of all generations for birthday parties - from friends and relatives to colleagues.
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Why a Killer Go-to-Market Always Wins over a Great Product
Medium/Omneechannel
See publicationIf you understand the importance of Go-to-market strategy and how you can build a suitable machine before you launch a new product, enter new markets or open new channels that will give you an unfair competitive advantage in your execution and the possibility to write your version of David and Goliath story.
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6 Myths About Go-to-Market You Must Know
Medium/Omneechannel
See publicationGet to Speed Fast and Learn from the People Who Have Done it Before
Speed is a competitive weapon when designing new products or bringing products to new markets. There is no size fits all solution but if you understand some general building blocks you will be able to move much faster: do your homework and begin with the end in mind, take your time to connect the dots, orchestrate and align, build your GTM machine (from 0 to 1 and from 1 to n). If you are new to GTM find all the resources in…Get to Speed Fast and Learn from the People Who Have Done it Before
Speed is a competitive weapon when designing new products or bringing products to new markets. There is no size fits all solution but if you understand some general building blocks you will be able to move much faster: do your homework and begin with the end in mind, take your time to connect the dots, orchestrate and align, build your GTM machine (from 0 to 1 and from 1 to n). If you are new to GTM find all the resources in “Why a Killer GTM Always Wins.”
In order to design a successful Go-to-Market fast, you have to consider all the pieces of the puzzle and create a GTM strategy coordinated with the product, business, and operational functions and aligned with current market situation and customer insights. It seems that the best way to get to speed fast is to learn from people who have done it before. The fastest approach is to start with a hypothesis and validate it or not. And move to the next one. Simply — there are no shortcuts
Courses
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Design Sprint Masterclass by AJ & Smart
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The Story Skills Workshop by Akimbo
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This is Doing Design Festival
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Projects
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WORKSHOP: Successful e-networking for startup founders and basic LinkedIn and CH profiles
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May 12, 2012, COOL BEFORE PODIM! Successful e-networking for startup founders @ABC Accelerator
Successful e-networking for startup founders + building basic LinkedIn and Clubhouse profiles
About this event
Since the great 🙏 PODIM conference is just around the corner ⏰, we thought about how to help all participants with great ideas & products to be even more prepared, possibly acquiring some crucial knowledge or experience resulting in delivering not just more but on…May 12, 2012, COOL BEFORE PODIM! Successful e-networking for startup founders @ABC Accelerator
Successful e-networking for startup founders + building basic LinkedIn and Clubhouse profiles
About this event
Since the great 🙏 PODIM conference is just around the corner ⏰, we thought about how to help all participants with great ideas & products to be even more prepared, possibly acquiring some crucial knowledge or experience resulting in delivering not just more but on point!
For that reason, we will offer a series of free online events #BEFORE PODIM based on various topics in order to achieve greater performance from participants.
What is your e-networking stage? Are you looks VC HOT? What do others say and think when they see your profile?! Don't worry we got something for you guys before you start connecting at PODIM conference or somewhere else …
Successful e-networking for startup founders + building basic LinkedIn and Clubhouse profiles will be the workshop to learn how to cut out your own profile so they will “shine like diamonds”!
It will be the fastest step-by-step workshop to build your digital presence on LinkedIn and Clubhouse before a major startup conference!
WORKSHOP AGENDA
13:30-15:30 Part 1 - WORKSHOP
- E-networking in a digital world
- The anatomy of a great LinkedIn personal profile
- Setting up your minimum viable LinkedIn profile
- Meeting people on Clubhouse
15:30-16:30 Q&A WITH OUR GUESTS
- Eva Bandelj, Tech Ecosystems Builder
- Janez Klobcar, CEO @Invoice Exchange
- Jon Butterfield, Head of Growth @Speedinvest
- Ross Murray-Jones, CEO @Kontinous
- Tatjana Zabasu Mikuž, Managing Partner @South Central Ventures & RSG CapitalOther creators -
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WORKSHOP: Positioning bootcamp for startup founders
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Together with Ljubljana University Incubator, I run a positioning bootcamp for their cohorts. We focus on production and execution - the hands-on part of go-to-market strategy.
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WORKSHOPS: Why a Killer go to Market Always Wins over a Great Product | LUI | ABC Accelerator
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March 18, 2021 | Why a Killer Go-to-Market Always Wins over a Great Product @ABC Accelerator
October 2020 | Why a Killer Go-to-Market Always Wins over a Great Product @ABC Accelerator
November 19, 2019 | Zakaj je izjemna strategija prihoda na trg boljša od odličnega produkta @LUI, Ljubljanski univerzitetni inkubator
About this workshop
You can have an amazing product that is technically superior but without having the right access to the market you will lose. The…March 18, 2021 | Why a Killer Go-to-Market Always Wins over a Great Product @ABC Accelerator
October 2020 | Why a Killer Go-to-Market Always Wins over a Great Product @ABC Accelerator
November 19, 2019 | Zakaj je izjemna strategija prihoda na trg boljša od odličnega produkta @LUI, Ljubljanski univerzitetni inkubator
About this workshop
You can have an amazing product that is technically superior but without having the right access to the market you will lose. The sad story is that a large company with a better distribution system launches something far inferior and wins. That is why a killer Go-to-market always wins over a great product. If you understand the importance of Go-to-market strategy and how you can build a suitable machine before you launch a new product, enter new markets or open new channels that will give you an unfair competitive advantage in your execution and the possibility to write your version of David and Goliath story.
During this workshop you will be discussing:
- Why designing a Go To Market (GTM) matters
- How do we build business models for GTM (which sales routes for selected segments and products)
- How do we know we have Product Market Fit (PMF)
- Which methods and tools are best before PMF and after PMF,
- Creating marketing and sales tools - where to startOther creators -
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TALK: Product-led growth with aspiring female founders and marketers | 8th of March | SaaStock Ljubljana
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Marketers, product managers, and growth product managers used to be either on B2B or B2C camp.
But product-led growth - selling enterprise or SMBs products bottom-up now requires a skillset of B2C marketers in the B2B space.
The end-user era is a new way and the growth model relies now on the product itself as the primary driver of customer acquisition, conversion, and expansion.
The CIO era and executive era is the old game of selling vs the consumerization of IT is the…Marketers, product managers, and growth product managers used to be either on B2B or B2C camp.
But product-led growth - selling enterprise or SMBs products bottom-up now requires a skillset of B2C marketers in the B2B space.
The end-user era is a new way and the growth model relies now on the product itself as the primary driver of customer acquisition, conversion, and expansion.
The CIO era and executive era is the old game of selling vs the consumerization of IT is the new game. So you would hire sales last when in the old times they would be the first.
Looking forward to a group discussion and Matic Užmah thank you for having me.
#saasstartup #gotomarketstrategy #productledgrowth #B2B #b2csales #saastock #growthstrategy
https://www.linkedin.com/feed/update/urn:li:activity:6773181116313563136/Other creators -
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E-WORKSHOPS SERIES: Building a Professional Brand for Creatives | Centre for Creativity
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#1 Temelji profesionalne znamke | Grajenje profesionalne znamke za kreativce
Na prvi iz serije treh torkovih e-delavnic Kreativni pospeševalnik: Grajenje profesionalne znamke za kreativce, smo s predavateljico Jasno Klemenc Puntar podrobneje preučili, kako si lahko učinkovito (z)gradimo profesionalno znamko kot kreativci.
#2 Spletna identiteta in platforme | Grajenje profesionalne znamke za kreativce
V drugem delu smo se posvetili dejstvu, da ima vsak spletno identiteto, ne glede…#1 Temelji profesionalne znamke | Grajenje profesionalne znamke za kreativce
Na prvi iz serije treh torkovih e-delavnic Kreativni pospeševalnik: Grajenje profesionalne znamke za kreativce, smo s predavateljico Jasno Klemenc Puntar podrobneje preučili, kako si lahko učinkovito (z)gradimo profesionalno znamko kot kreativci.
#2 Spletna identiteta in platforme | Grajenje profesionalne znamke za kreativce
V drugem delu smo se posvetili dejstvu, da ima vsak spletno identiteto, ne glede na to, ali se z njo aktivno ukvarja ali ne. Pogledali si bomo dobre prakse iz različnih družbenih omrežij in platform.
#3 Zakaj osnovni LinkedIn profil? | Grajenje profesionalne znamke za kreativce
V tretjem delu smo si pobližje pogledali družbeno omrežje LinkedIn, ki je glavno omrežje za profesionalno rast in založniška platforma z največjo publiko profesionalcev in vodilnih ljudi na svetu. Predstavili smo, kako ga lahko kar najučinkovitejše uporabimo kot orodje za grajenje kontaktov in e-mreženje.Other creators -
Organizations
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#LinkedInLocal Domžale Kamnik
co-host
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Centre for Creativity
mentor
I believe that major breakthroughs will come from the intersection of arts, technology, and business in this decade. And this is one of the main reasons I signed up as a mentor at the Center for creativity platform focusing on cultural and creative industries. I have also created a series of three free e-workshops on how to build your professional brand for their Creative Accelerator training. Join Creative Accelerator Group on LinkedIn, if you are interested! Cultural and creative industries…
I believe that major breakthroughs will come from the intersection of arts, technology, and business in this decade. And this is one of the main reasons I signed up as a mentor at the Center for creativity platform focusing on cultural and creative industries. I have also created a series of three free e-workshops on how to build your professional brand for their Creative Accelerator training. Join Creative Accelerator Group on LinkedIn, if you are interested! Cultural and creative industries (CCIs) employ more than 12 million people in the EU, which is 7.5% of all persons employed in the total economy. This sector shows above-average growth and drives innovation acting as a change in other sectors. #1 Temelji profesionalne znamke | Grajenje profesionalne znamke za kreativce #2 Spletna identiteta in platforme | Grajenje profesionalne znamke za kreativce #3 Zakaj osnovni LinkedIn profil? | Grajenje profesionalne znamke za kreativce
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ProductTank
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May 2026. 📍Karsiyaka, Izmir. The story is not interesting or absorbing. Yet, this is one of the best books of the year for me. Fiction and…
May 2026. 📍Karsiyaka, Izmir. The story is not interesting or absorbing. Yet, this is one of the best books of the year for me. Fiction and…
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Phiture is proud to sponsor the Tapir-petting enclosure at MAU Vegas this year! When you’ve cuddled one of these stripey little fellas, stop by our…
Phiture is proud to sponsor the Tapir-petting enclosure at MAU Vegas this year! When you’ve cuddled one of these stripey little fellas, stop by our…
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