Arne Galama

Meet Spoelstra Pools—a proud legacy business with over six decades of craftsmanship—partnering with VanDenBerg Web + Creative to elevate its digital presence into a powerful growth engine. Through a full brand refresh and custom WordPress redesign, supported by Google Business optimizations, we delivered not just a facelift, but measurable business results: - 703 organic search views within the first 30 days - 370 new users engaging with the site - A total of 2,211 tracked interactions, with 270 engaged sessions, 1 minute 13 seconds average engagement, and 5.5 pages per session - Consistent lead generation via a bold “Get Started” contact form—something the previous site never achieved703 organic search views within the first 30 days Your website should do more than look good—it should deliver leads, visibility, and real ROI. Read the full Case Study now! https://lnkd.in/gs9G3u2X #WebDesignThatConverts #CustomWebsiteDesign #OptimizeYourWebsiteNow

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Brand problems rarely start with strategy. They start in everyday content production. As AI makes it easier for anyone to create branded content, consistency breaks in places most brand teams never see. In this clip, Maarten Evertzen explains where brand control actually starts to fracture. Watch the full session: https://hubs.la/Q044mylR0

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“Content marketing takes too much time.” Sound familiar? Time is something most marketers don’t have - and often, the bottleneck isn’t the marketing team itself. In his latest article, Founder of Mediaforta Tom Peeters breaks down why so many content engines stall before they even get going, and what you can do to fix it. 💡 Swipe through these real-world insights. Then read the full guide to building a content machine that actually runs smoothly. 👉 https://lnkd.in/e_4hU98H #contentmarketing #marketingstrategy #mediaforta #contentworkflow #marketingtips

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🚨 Reality check for Dutch marketers: Social SEO gets all the hype, but is it really showing up at the party? Our latest research shows: 74% of marketers know Social SEO is crucial for being found on YouTube and TikTok. But only 30% actually have a game plan. And if boosting findability is your main goal (and for 83% of you, it is), it’s probably time to bridge that gap. 😉 So, what’s getting in the way? ➡️ 43% say it’s the expertise gap. ➡️ 35% point to limited resources. ➡️ 32% mention ROI measurement challenges. ➡️ And for 32%, it’s just not high enough on the agenda. Even while most budgets (69%!) are moving from TV to social, and brands are starting to think platform-first, there’s still room to grow. Long story short: If you want your brand to be found, let’s get Social SEO higher on the to-do list. Curious for more? The full article is in the comments! 👇 #SocialSEO #team5pm #DigitalMarketing #YouTube #TikTok #SocialAgency

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✨ Working alongside such brilliant minds, who can inspire with a pioneering and forward-thinking vision, is a real privilege. If you want to understand how the comms industry is evolving, this article in MarketingTribune is a great read. Whether you speak Dutch or rely on translation, you’ll walk away with fresh insights.

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"Video is the absolute game-changer in B2B: 66% of marketers see video as the new language for reaching their audience." These are the words of LinkedIn's Country Manager & Director Marketing Solutions LinkedIn Benelux Marcel Molenaar. And to meet this demand in video marketing, LinkedIn is heavily investing in this type of content and steadily expanding their new video-advertisement solution called BrandLink. BrandLink allows brands to display pre-roll video ads before trusted publishers’ and top creators’ content. BNR Nieuwsradio has become the first Dutch media partner to join this initiative. What BrandLink does for brands: ✅ Higher engagement: BrandLink campaigns have shown globally to generate 23% more attention and 13% higher engagement than standard in-feed ads. Video completion rates are also 130% higher. ✅ Premium content association: Partnering with respected publishers like BNR enables brands to align with high-quality, independent content, boosting brand perception. ✅ Video marketing growth: Video is LinkedIn’s fastest-growing format, growing twice as fast as other formats. BrandLink offers an effective way for brands to deliver their message to engaged audiences. B2B buyers are no longer swayed by static white papers or overpolished, boring corporate videos. 🥱 They crave authentic, unscripted and human-driven content that tell stories and give them a sneak peek into a brand or entrepeneur's journey. 👀 How is your brand or business planning to tap into this shift toward authentic, video-first storytelling?

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Most marketers use ChatGPT like a basic assistent. “Write this.” “Summarize that.” “Make it sound better.” That’s fine, but it’s also where most people plateau. The real unlock is using AI to think with you. To pressure-test your logic. To reveal blind spots. To sharpen your strategy before it ever hits a slide. That’s the difference between using ChatGPT as an assistant versus a consultant. Once you make that shift, your output stops being reactive. It becomes strategic. You move faster, but you also think deeper. — If you'd like my free prompt library with over 1,000 prompts, you can get it here: https://lnkd.in/gcmyckzs — ♻️ Found this useful? Make sure to repost. 📧 Want more? Sign up to The ChatGPT Marketer newsletter: https://lnkd.in/gDeX6PTJ

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E-com Tracking and Attribution Made Simple: Smart Insights from Iwan Post Founder of Travyk - Online Marketing Bureau In the upcoming episode of Dutch Agency Talks, dropping Monday, July 28 at 10:00, Guy Schepers and Mark Grasmayer down with Iwan Post, founder of Travyk Online Marketing Bureau and vice-chair of the Dutch Search Awards. Iwan shares his clear, no-nonsense perspective on tracking, cookie banners, and attribution in a privacy-first world. Why did his agency build its own cookie banner and offer it to clients for free? How does he navigate GDPR challenges, the limitations of tools like GA4, and the growing emphasis on blended metrics? Iwan advocates for a practical approach: focus on first-party data, clear cost-benefit analysis, and common sense. According to him and Guy, there’s no silver bullet, just what works best for your client. A must-listen for PPC managers, e-commerce marketers, and agencies looking for insights that go beyond the dashboard. Subscribe to our channel to not miss out! https://lnkd.in/eXNHE29G -------- DEA Talks is recorded during the second edition of the Dutch Agency Event. We ask PPC Agency leaders to share their perspective on current topics that every agency or specialist deals with nowadays Dutch Agency Event is hosted by Taskforce™ in collaboration with Producthero

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The Reality Check: You don't control your "About Us" page anymore. AI does, based on what people say in the dark corners of your reviews. New local search results spotted by Claudia Tomina show Gemini is no longer just listing your business, it’s summarizing your reputationand it’s creating sections like: "People talk most about": Hard lists of your top products. "Tips from reviewers": Warning users it’s "too loud" or "plates are small." "People go here for": Categorizing your vibe (e.g., "impressing a date"). The Solution? If you want to influence these AI summaries, you need to audit your review sentiment, not just your SEO keywords. Gemini is looking for the "vibe," not just the "location." Is your business "AI-ready," or is Gemini telling people your restaurant is too loud?

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Are your LinkedIn ads delivering real ROI? Our guide cuts through the complexity with a simple 6-step process to maximize your social investment using intent data. Learn how to: • Match ad formats to specific buying stages • Target accounts actively researching your solution • Cut cost per lead while boosting conversion rates • Build smart retargeting that moves prospects forward Ready to stop guessing and start seeing measurable results from your LinkedIn campaigns? Download now: https://lnkd.in/eAA8mTPh

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Complex B2B decisions need clarity, confidence, and alignment. At 𝐭𝐡𝐞 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐀𝐁𝐌 𝐅𝐨𝐫𝐮𝐦, three workshops show how to turn strategy into action: 🔹 End the indecision: Turning buyer paralysis into confident yeses – Map stakeholders, tackle hidden friction, and build decision confidence across complex buying groups. Speaker: Barbara Stewart (Propolis) 🔹 Build your first ABM play for a real buying group – Create an actionable ABM campaign for a live account, linking marketing and sales. Speakers: Ingrid Archer, Tamara den Hartog (SPOTONVISION) 🔹 Starting with pursuit marketing: Deal-based marketing masterclass – Move beyond ABM pilots to opportunity-focused campaigns that win high-value deals. Speakers: Katrin Marquardt (Kyndryl), Ulrike Wanner (NTT DATA) For senior marketing and sales leaders, these sessions provide practical tools and strategic insight to guide buyers, orchestrate action, and deliver real impact.

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Your marketing isn’t broken. Your system is. ⚠️ Most agencies run campaigns. But campaigns without structure don’t scale. No funnel clarity. No KPI alignment. No unified data. So you get activity… not growth. Real growth follows a framework: Research → Strategy → Execution → Optimize → Scale. Every step connected to revenue. Every action measurable. 📊 At One8Data, we don’t chase trends. We build unified growth engines where marketing, data, design, and tech work as one system. Before increasing budget, fix your structure. 💬Are you scaling results… or just scaling spend? 👀 #DataDrivenGrowth #FounderLife #PerformanceMarketing #StartupGrowth #BusinessStrategy

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🔴 How do you scale without losing control of performance? As Kees de Boekhouder continued to grow and expand, they chose to take the next step: gaining deeper, AI-driven insight into the real impact of every channel. Together, we built an AI-driven attribution setup using Billy Grace + HubSpot, giving full visibility into what actually drives high-quality clients, not just leads. And the results were eye-opening • TikTok delivered 400% more leads than GA4 ever showed • 34% of “Direct” traffic turned out not to be direct at all • Branding proved to be one of the strongest conversion drivers “We used smart technology to remove the clutter from performance marketing. No more assumptions — only action based on what truly works.” — Aliks Röling, Draft Digital “We can now better see what does and doesn’t work, not just per channel, but also in the quality and conversion of leads.” — Daniel Muller, Kees de Boekhouder Full article: https://lnkd.in/dChFBaFH Lars Postmus, Aliks Röling, Daniel Muller

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🚀 Ready to elevate your B2B marketing game? Dive into "The Ultimate Guide to AI in Marketing for B2B Marketers" by Ian Michiels! 🤖✨ Discover how AI is reshaping the B2B landscape—cutting through the hype and delivering real results. From lead generation to personalization and campaign optimization, this guide has the practical strategies you need to stay ahead of the curve. Check it out here: https://bit.ly/47ua4uK Get ready to unleash the power of AI in your marketing strategy! 💡 #B2BMarketing #AIMarketing #LeadGeneration #MarketingStrategy

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