I’m really excited to have Elsie Hulst joining us as Head of Delivery and the Forward Deployed Engineer program. Elsie has been at the forefront of the Salesforce ecosystem from its early days - first as an entrepreneur building one of New Zealand’s pioneering Salesforce consulting businesses, and then going on to play a pivotal role at OSF Digital, where she led and scaled delivery across APAC. She has seen the evolution of this ecosystem firsthand - from early-stage implementations to large-scale, multi-region delivery models. She brings a rare combination of deep delivery expertise and the ability to scale organisations thoughtfully. She understands what works, what breaks, and what it truly takes to deliver consistently at high quality - especially as organisations grow. At GetGenerative.ai, her role goes beyond leading delivery. She will be shaping how a new model of delivery works: - A platform-first approach powered by AI agents - Augmented by a high-calibre Forward Deployed Engineer team - Designed to scale globally without the usual constraints She’ll be central to helping us: - Build a delivery organisation that is both rigorous and adaptable - Expand globally with confidence and consistency - And most importantly, make our AI Platform better with every implementation On a personal note, the energy Elsie brings and the depth she goes into when solving problems is exactly what we need at this stage of our journey. It’s rare to find someone who combines that intensity with such practical delivery experience. Thank you, Elsie, for coming along on this journey with us. I’m genuinely excited about what we can build together — a category-defining company in the Salesforce ecosystem — built from the ground up to be AI-native. Delighted to have you on board, Elsie, on behalf of the entire leadership team at GetGenerative.ai. Prateek Kataria Ryan Dean Neeraj Patni
GetGenerative.ai
Software Development
Sydney, NSW 6,689 followers
AI-powered Workspace + Agents to manage the entire implementation lifecycle from Pre-Sales to Go-live.
About us
Purpose-built, trained, and secure AI to help Salesforce consultants create solutions, estimates, and proposals in minutes. At GetGenerative.AI, we are committed to making every Salesforce consultant exceptional—10 times more effective, productive, and innovative. Our AI-powered co-pilot is designed to help you deliver extraordinary client outcomes. GetGenerative.AI is a platform born from real-world experience, crafted by consultants for consultants. Our founders bring over 20 years of experience in tech consulting and have worked on projects worth over $1 billion with industry leaders across continents. Their deep understanding and passion for SaaS, AI, Salesforce, and consulting are our secret sauce. GetGenerative.ai does more than assist; it transforms how Salesforce consultants work, think, and solve problems. We’re here to ensure that every Salesforce consultant equipped with our AI co-pilot can create client success through amazing project outcomes.
- Website
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https://getgenerative.ai/
External link for GetGenerative.ai
- Industry
- Software Development
- Company size
- 2-10 employees
- Headquarters
- Sydney, NSW
- Type
- Privately Held
- Founded
- 2024
- Specialties
- AI, SaaS, Co-pilot, Salesforce, ServiceNow, HubSpot, Consultant, GenAI, Generative AI , Salesforce Consultant, SaaS Consultant, AI CO-PILOT, AI Tool, and Consulting
Locations
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Primary
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Sydney, NSW 2135, AU
Employees at GetGenerative.ai
Updates
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Six months ago, GetGenerative.ai officially became a Salesforce Consulting Partner with a bold vision: to reimagine Salesforce implementation with our purpose-built #AI platform Last week, we were incredibly honoured to be named one of the three finalists for the ANZ Partner of the Year Awards in the Emerging Partner category. For a (very) young company, that recognition means a great deal. Not as a signal that we’ve “arrived,” but as encouragement that we’re building in the right direction. Over the past six months, we’ve worked steadily to translate our vision into a scalable, AI-native Salesforce implementation model — anchored by a purpose-built platform, incredible humans, and a fundamentally different commercial and delivery structure. What has that helped us achieve? • 25+ customers with a drastically reduced time-to-market and total cost of ownership • Projects across Core Clouds, Industry Clouds, RCA, Marketing Cloud, MuleSoft, and Data Cloud • Trust of 60+ Account Executives across ANZ • Ranked #1 partner in SMB for ACV and number of deals in Q4 FY25–26 • Ranked #2 partner in SMB for ACV and number of deals for FY25–26 overall • NPS of 9.7 • An exceptional team of high-performers with a shared purpose FY25–26 was about laying the foundation and proving the model. FY26–27 will be about scaling, deepening the capability of our AI platform, and continuing to earn trust — one project at a time. To our customers — thank you for trusting a young partner and holding us to a high bar. To Salesforce — thank you for the belief and the opportunity to contribute to this ecosystem. To our team — thank you for building not just projects, but a new way of delivering in this ecosystem. Six months in. Grateful. Still learning. Still Day One. #Salesforce #SalesforcePartner #SalesforceEcosystem #SalesforceImplementation #SalesforceANZ #SalesforceSMB #AINative #AIinEnterprise #AIPowered #AgenticAI #FutureOfConsulting #DigitalTransformation #EnterpriseAI #PlatformThinking #EcosystemInnovation
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At GetGenerative.ai, We’re hiring AI-native engineers. Not just AI/ML engineers. Not just full-stack developers either. The way software is being built is changing fast. It’s no longer about writing every line of code. It’s about how well you can orchestrate agents, systems, and context. The best engineers today are not coding more they’re coordinating intelligence. So the real skill is: - Structuring problems cleanly - Managing context across multiple agents - Defining boundaries between workflows - Knowing when to step in and guide vs let agents run This is what we mean by an AI-native engineer. 🔍 What we’re looking for You don’t need to tick every box, but depth matters. ➡️ System thinking (this is critical) - Ability to design agent-friendly codebases and workflows - Clear separation of concerns across services, agents, and data layers - Experience with APIs, async workflows, pipelines - Thinking in terms of systems, not scripts ➡️ Engineering fundamentals - Strong backend and frontend skills - Build clean, modular, and scalable architectures - Understanding of performance optimisation and system reliability - Familiarity with CI/CD pipelines, version control, and deployment workflows ➡️ Agentic & AI workflows - Experience with multi-agent setups (LangChain, LangGraph, AutoGen, etc.) - Understanding of prompt design, evaluation, and iteration loops - Ability to break problems into agent-friendly tasks and workflows - Experience with vector databases (Pinecone, Weaviate, Chroma, etc.) - Chunking strategies, embeddings, retrieval tuning, reranking - Handling context windows, hallucination control, grounding ✨ If you’re someone who: Thinks in systems, not just code Enjoys experimenting and pushing boundaries Can take messy problems and turn them into structured solutions We should talk. 👉 Apply here: https://lnkd.in/g7i3DMCg 📩 DM me or email: prateek@getgenerative.ai #AINative #AIEngineers #HiringNow #TechHiring #WeAreHiring #JoinUs
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GetGenerative.ai reposted this
New month. New roles. New build phase. At GetGenerative.ai, we’re scaling our AI-native Salesforce consulting platform and delivery engine, and we’re hiring senior experts to build and deliver complex, high-impact programs using a product-first mindset. 🔍 Looking for Architects and Consultants with experience across ➡️ Revenue Cloud ➡️ Field Service Lightning + Consumer Goods ➡️ Marketing Cloud ➡️ Mulesoft ✨ What’s in it for you? • Be part of a high-growth, AI-native Salesforce consulting company • Work at the intersection of Salesforce, AI, and modern delivery • Remote-first team, with relocation to Australia as an option • Real ownership, real impact, real growth, not just another project If you’re excited about building products + delivering enterprise Salesforce programs differently, let’s talk. 📩 DM me or email: prateek@getgenerative.ai 🚫 No recruiters, please #Salesforce #RevenueCloud #FieldServiceLightning #SalesforceCareers #AIinConsulting #Hiring #TechCareers #GetGenerative #FutureOfConsulting
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Where do you want to be in December 2026? Right here — overlooking the world’s most beautiful harbour, with the Salesforce Tower behind you, celebrating a successful year with the fastest-growing Salesforce partners in ANZ? That’s the moment captured in this photo ( and not generated by #AI) And we’re inviting exceptional talent to join us. At GetGenerative.ai, we’re building a truly AI-native hashtag #Salesforceconsulting company — a global team delivering complex, multi-cloud programs with shorter time-to-market, lower total cost of ownership, and 100% alignment with Salesforce best practices, all powered by our purpose-built AI platform. The pace of growth is incredible, and we’re now expanding our delivery team worldwide with the option of relocation to Australia. We’re hiring Senior Salesforce Developers, Salesforce Technical Leads, and Salesforce Architects who are capable of leading complex, multi-cloud implementations end-to-end — and excited to work in an AI-native delivery model. What’s in it for you? - Work with a truly AI-native consulting company - Build the most exciting Salesforce transformation projects in the region - Join a fast-growing, high-ambition startup shaping the future of consulting - Work from anywhere in the world (or Australia if you choose to) - Opportunity to relocate to Australia If you want to be part of this team — and stand in this exact spot with us by December 2026 — let’s talk. DM amit@getgenerative.ai (No recruiters, please.) #SalesforceConsulting #SalesforcePartner #DigitalTransformation #FutureOfWork #GlobalTalent #RemoteWork #TechLeadership #StartupLife #NowHiring #AI #Trailblazers #Trailhead #Agentforce #Mulesoft #SFMC #SalesforceDeveloper #Salesforcearchitect
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Most Salesforce rollouts don’t fail at go-live. They fail quietly in the weeks before it. ⚠️ Not because Salesforce is complex but because teams lose alignment before the real work begins. Here’s what usually derails projects: ❌ No clear owner ❌ Constant scope changes ❌ Messy, unreliable data ❌ Users involved too late ❌ Over-automation ❌ Poor communication And here’s what high-performing teams do instead: ✔️ One accountable owner ✔️ Scope locked early ✔️ Data cleaned before migration ✔️ Users included from day one ✔️ Smart, intentional automation ✔️ Simple, frequent updates Now #AI is reshaping the entire delivery model. 🤖✨ At GetGenerative.ai, our AI agents support every stage: 🤝 Pre-Sales → Requirements & proposals 🧩 Design → User stories & solutions ⚙️ Build → Config, Flows & APEX suggestions 🧪 Test → Test cases & QA tracking 🛠️ Support → Fixes & documentation The result: more clarity, fewer surprises, and faster delivery without the chaos. 💬 Which part of your Salesforce process is most ready for AI? #Salesforce #AI #CRM #GetGenerative #DigitalTransformation #Automation #AIinSalesforce #EnterpriseAI
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🚀 Moving from spreadsheets to Salesforce feels like jumping from a bicycle to a jet. Faster. Smarter. Built for scale. But only if you migrate the right way. Most teams don’t struggle with Salesforce. They struggle with migration. ❌ Broken formulas ❌ Duplicates everywhere ❌ Manual setups that drag for months Now imagine cutting that chaos in half — powered by #AI agents. 👇 💡 Here’s how the smart teams are doing it: 🧹 1. Clean your data early Garbage in = garbage out. Fix duplicates, standardize formats, and verify accuracy before migration. 🧩 2. Map the right data model Tabs in spreadsheets → become objects in Salesforce. When mapped right, your workflows, dashboards, and reports just work. ⚡ 3. Let AI Agents do the heavy lifting Manual migration is out. AI migration is in. Our agents handle it all: 🤝 Pre-Sales → Requirements & proposals 📐 Design → User stories & blueprints 💻 Build → Code, config & validation 🧪 Test → Automated Test runs & defects 🧠 Support → Post-launch fixes Migration time ↓ 50% Errors ↓ 70% Stress ↓ 100% 🧠 4. Validate. Train. Optimize. Go-live isn’t the end — it’s the starting line. Train users, test workflows, and keep evolving. The shift from spreadsheets to Salesforce isn’t just a data move. It’s a business transformation — powered by AI. At GetGenerative.ai, we combine Salesforce expertise with AI agents so you move faster, smarter, and without chaos. #Salesforce #AI #DigitalTransformation #Automation #CRM #GetGenerative #AIinSalesforce #SaaS #EnterpriseAI #Migration #CloudComputing #SalesOps #RevOps #AITransformation
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🚀 The 90-Day Playbook for a Fast, Focused Salesforce Rollout (That Actually Works) 💥 It’s not your CRM that’s broken. It’s your rollout. Salesforce rarely fails because of tech — it fails because teams rush in without structure. Timelines stretch. Budgets leak. Teams burn out. And “go-live” quietly turns into “go-wrong.” But with the right framework, 90 days is enough to move from plan to performance — without chaos, overwork, or ballooning budgets. Here’s the playbook 👇 🎯 Days 1–10: Define Clear Business Goals - Don’t start with “features.” Start with “why.” - Pick 2–3 measurable goals — like reducing lead response time from 2 days to 2 hours. - Clarity creates alignment. Alignment drives momentum. 🤝 Days 10–20: Build a Cross-Functional Team - Sales. Service. IT. Ops. - Each owns a lane. Each carries the baton. - A small, empowered team moves faster than a large, unclear one. 🗺️ Days 20–40: Map Processes & Create a 90-Day Plan Three simple phases: 🔹 Setup & Configuration (Days 1–30) 🔹 Testing & Feedback (Days 31–60) 🔹 Training & Go-Live (Days 61–90) Think of it like building a house — foundation first, structure next, design last. 🧹 Days 30–50: Clean and Prepare Your Data - 40% of records are often duplicates before migration. - Clean early. It’s the cheapest insurance policy for a smooth go-live. 📚 Days 50–80: Train & Manage Change - Short, practical sessions. - Early adopters as champions. - Celebrate small wins — your first automated report, your first dashboard that actually works. 🚀 Days 80–90: Go Live, Review, Optimize - Launch. Listen. Fix fast. - Go-live isn’t the end — it’s the start of continuous improvement. At GetGenerative.ai, we’ve turned this structure into a repeatable model — powered by AI agents that do the heavy lifting: ⚡ Pre-Sales → Instant proposals 📐 Design → Solution blueprints 💻 Build → Accelerated development 🧪 Test → Automated quality checks 🧠 Support → Continuous optimization The result? Salesforce projects that move 10x faster — with no hidden costs, no chaos. If you’ve seen a rollout spiral out of control, you know the pain. Now imagine the opposite. #Salesforce #AI #DigitalTransformation #CRM #Automation #RevOps #SalesOps #AIinSalesforce #AIFirst #GetGenerative #EnterpriseAI #SaaS #AITools #TechInnovation #FutureOfWork #AITransformation
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Delivering Salesforce projects 50% faster isn’t hype. It’s happening. Most projects don’t drag because of strategy. They drag because of repetition— endless setup, testing, and documentation loops. AI is quietly changing that rhythm. 💡 Setup builds faster with intelligent configuration templates ⚙️ Data migration gets cleaner with smart mapping and duplicate fixes 🧪 Testing predicts issues before they break things 📄 Documentation writes itself as you build 🔁 Optimization never stops after go-live That’s how implementation time drops by nearly half — without cutting quality. At GetGenerative.ai, we’re helping Salesforce teams work smarter, faster, and calmer — turning long delivery cycles into smooth, predictable rollouts. Because when delivery stops feeling like firefighting, you finally have room to build what actually moves the business forward. #Salesforce #AI #Automation #DigitalTransformation #CRM #SalesforceImplementation #SaaS #Consulting #BusinessTransformation #Productivity #AIinBusiness #CloudComputing #SalesforcePartners #GetGenerative
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🚨 Why 70% of Salesforce Implementations Fail Every project starts with ambition. Most end with excuses. 💸 Budgets balloon. ⏳ Deadlines drift. 💼 Teams burn out. And somewhere between kickoff and go-live, “digital transformation” quietly turns into “damage control.” For years, the Salesforce delivery model hasn’t really changed: 📝 Rushed proposals 🧩 Patchy designs ⚙️ Bloated builds 🧪 Weak testing 🛠️ No post–go-live discipline It worked once — when time was cheap and tech moved slower. But that playbook doesn’t hold up anymore. Here’s where things truly break 👇 🎯 Unclear Goals → Proposals built on assumptions, not analysis 🧠 Poor Design → Developers coding without stories or acceptance criteria ⚡ Slow Builds → Repetitive work, over-engineered solutions 🐞 Weak Testing → Defects slip, user trust erodes 🔁 No Support → Change requests pile up, systems decay The outcome is predictable: 🚫 Delayed rollouts 💰 Inflated budgets 📉 Low adoption 🤖 #AI is changing this story — permanently. At GetGenerative.ai, we’ve rebuilt Salesforce delivery from the ground up. Not by adding more hands but by reimagining how work itself gets done. Our 80/20 model blends: ⚙️ 80% AI agents + 👥 20% human expertise = 🚀 10x faster delivery From Pre-Sales to Post-Go-Live — every phase, faster, smarter, and scalable. The winners won’t be the ones who use AI — they’ll be the ones who rebuild their Salesforce around it. #Salesforce #AI #DigitalTransformation #CRM #Automation #RevOps #SalesOps #AIinSalesforce #AIFirst #GetGenerative #EnterpriseAI #SaaS #AITools #TechInnovation #FutureOfWork #AITransformation
