Nothing became India's fastest-growing smartphone brand overall in Q2 2026, with year-over-year shipments rising 105%, indicating a substantial increase in its smartphone customer base driven by the Nothing Phone (4a) series and brand visibility via RCB cricket sponsorship. The company recorded a 25% year-on-year increase in smartphone shipments in Q1 2026, supported by its distinctive design and growing brand awareness. Nothing's smartphone shipments in India grew by over 45% in 2025, reflecting a strong increase in customers attracted by its design and pricing. Additionally, Nothing reported a 175% increase in US revenue in 2025, reflecting rapid growth from its previously more online-only sales base. The company achieved cumulative revenue surpassing $1 billion, with 2024 revenue growing 150% year-on-year, indicating strong top-line expansion. Nothing's Phone 4b smartphone sold 29,537 units on the first day of availability, which the company says broke records in its price segment, countering a report that sales were only about 20,000 units globally.
