296 captures
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Tips, trends, and industry thoughts for app & game developers building businesses on Google Play.
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Innovating with genre mashing in mobile gaming
Innovating with genre mashing in mobile gaming
How developers use ‘genre mashing’ to build new and unique gameplay styles
Moonlit Beshimov
Nov 22
Shrinking APKs, growing installs
Shrinking APKs, growing installs
How your app’s APK size impacts install conversion rates
Sam Tolomei
Nov 20
Outsmarting subscription challenges
Outsmarting subscription challenges
Solutions to 10 common challenges developers face with subscription businesses
George Audi
Nov 17
Why the first ten minutes are crucial if you want to keep players coming back
Why the first ten minutes are crucial if you want to keep players coming back
Post 1 of 3: How to analyze your mobile game’s retention data
Adam Carpenter
Nov 2
From app explorer to first-time buyer
From app explorer to first-time buyer
A look at how rising star apps and games engage users through in-app purchases
Aviv Shalgi
Oct 26
Rethinking interface assumptions in AR: selecting objects
Rethinking interface assumptions in AR: selecting objects
Our unexpected results testing direct and indirect object selection in augmented reality
Aaron Cammarata
Oct 24
Applying human-centered design to emerging technologies
Applying human-centered design to emerging technologies
VR, AR, and digital assistant present exciting opportunities for the future, but how can we ensure we’re designing for what people really…
IDEO
Oct 19
Taking the guesswork out of paid user acquisition
Taking the guesswork out of paid user acquisition
A simple tool to estimate the right budget to grow your audience
David Yin
Oct 18
How to hold on to your app’s subscribers
How to hold on to your app’s subscribers
Insights to help you nurture your subscribers and make it easy for them to stay engaged
Danielle Stein
Oct 13
The promise of persuasive apps
The promise of persuasive apps
Post 3 of 3: Sustainable techniques to influence user behavior for the better
Jeni
Oct 10
Get your Android apps working great on Chromebooks
Get your Android apps working great on Chromebooks
Discover how apps like Netflix, Slack, and Squid optimize to run great on Chromebooks
Brooke Davis
Sep 7
Find success when launching your app or game in Mexico
Find success when launching your app or game in Mexico
Four things our most successful partners do when launching and growing their app in Mexico
David Pons
Sep 4
A Q&A session with indie game developer Spry Fox
A Q&A session with indie game developer Spry Fox
The pursuit of innovation and delivering happiness to gamers
Kacey Fahey
Aug 30
A journey of a thousand miles begins with a single app
A journey of a thousand miles begins with a single app
Insights and tips to improve your travel app
Jeena James
Aug 22
Kids & families: The not-so-little audience for apps and games on Google Play
Kids & families: The not-so-little audience for apps and games on Google Play
Insights to help you understand and find success with families
Catalina Naranjo-Bock
Aug 15
Building a subscriptions business for all seasons
Building a subscriptions business for all seasons
Best practices for creating a successful subscriptions business for your app
Niko Schröer
Aug 14
The right app rewards to boost motivation
The right app rewards to boost motivation
Post 2 of 3: What what apps can learn from insights rooted in behavioral economics, psychology, and gamification
Jeni
Jul 11
Five tips to improve your games-as-a-service monetization
Five tips to improve your games-as-a-service monetization
Practical tips to grow revenue without turning players away
Moonlit Beshimov
Jul 5
How to optimize your Android app for emerging markets
How to optimize your Android app for emerging markets
Insights from developers experienced in building for billions
Spandana Nakka
Jun 21
Predicting your app’s monetization future
Predicting your app’s monetization future
Post 2 of 2: Practical lifetime value calculations for five popular monetization models
Ignacio Monereo
Jun 20
Who plays mobile games?
Who plays mobile games?
Player insights to help developers win
Allen Bevans
Jun 14
Predicting your app’s monetization future
Predicting your app’s monetization future
Post 1 of 2: Introducing predictive analytics and the calculation of customer lifetime value
Ignacio Monereo
Jun 9
Design sprints for cross-functional collaboration
Design sprints for cross-functional collaboration
Learn how Google’s design sprint process can help you conceive, build, and test ideas more efficiently.
Kai Haley
May 31
Design your app for decision-making
Design your app for decision-making
Post 1 of 3: Simplify, trigger, motivate — three steps to optimize for user behavior
Jeni
May 12
An introduction to in-app A/B testing
An introduction to in-app A/B testing
How A/B testing can help you get more out of your app
Gavin Kinghall Were
May 5
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