Google Marketing Platform reposted this
We’re excited to announce a new collaboration with Google Display & Video 360 and YouTube, expanding how brands connect shopper intent to measurable growth. Through Google’s Commerce Media Suite, we're bringing Dollar General’s first-party retail purchase signals into DV360 and YouTube, enabling brands to unify shopper and brand campaigns in a single platform. What this unlocks: 🎯 High-intent reach across YouTube and premium third-party inventory using Dollar General shopper data 📊 SKU-level measurement that directly connects media investment to in-store sales 🔁 Closed-loop attribution showing the true impact of YouTube and display campaigns 🤖 AI-powered optimization across reach, conversion, and ROI throughout the full shopper journey 👉 Read the full announcement: https://lnkd.in/eCddKd4Y
